Friday, August 2, 2013

What You Should Know About Uploading Video to Your Site

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Video is a great tool to use for any website, providing new ways for you or your business to gain exposure. However, it's important to understand how video works on the Internet to ensure you don't misuse it and risk bad publicity. Spreading word of your interests related to your website can be tough. With all other websites trying to vie for new visitors, it's important to use all the tools you can to separate you or your business from the crowd, and video is a very useful option. To properly use video on your website, you should take advantage of its ability to market, inform and entertain guests on your site, while at the same time remembering that anything posted on the Internet stays on the Internet.

If your website is aimed at exposing products or services, then marketing through video can be a great asset. Marketing campaigns that are focused on giving potential customers a glimpse of what you offer, like commercials, should be limited to short videos that briefly touch on major selling points. You could also make videos that are longer and more in-depth to inform truly interested parties of all the specific qualities you wouldn't normally be able to fit into a commercial. The ability to further inform potential customers is what makes a website unique from all other forms of marketing, giving your business a chance not just to capture intrigue, but to fuel it.

Maybe your website isn't business oriented, but that doesn't mean video can't be used for exposure. Entertaining or informative videos that revolve around the interests of your site can keep things fresh and prevent your content from becoming stale. Blogs or personal pages often need an extra boost that steers your site's interests in new directions and explores topics that may not be easy to translate into written form. Keeping an open mind to different forms of media on your personal page may be the ticket to breaking any creative block holding you back.

Despite all the benefits of using video for webpages, you must never forget to watch what you post. Just like anything else on the Internet, even if you think you've deleted something, there's a good chance you didn't. Other people can download videos you post and repost them elsewhere, giving embarrassing or detrimental video new life, and stripping you of any control. Be smart about what you put up on your site and keep other people's perspectives in mind. If these cautionary words came too late and you've already got a video crisis on your hands, then consider Centel Media™ video suppression service. 

Negative Articles: How They Hurt You and How to Stop Them

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When destructive articles about you or your business surface online, your reputation can take a major hit. It acts against all the work you or your business have done to market your interests and places you in the awkward position of needing to defend them. If handled inappropriately, your reputation will continue to unwind. Take care of negative articles by pausing and really thinking about what your next move will be. First, gather information on the source of the defamation and grasp the impact of the words spoken against you or your business, then take the appropriate action.

With the number of websites that exist online, only a handful are known by the majority of the public. Some sites, although accompanied by a following, steer clear of the public eye. Figure out the history and current state of the article's origin to understand if the source has the capability to spread the article further across the Internet and thus endangering your interests. If you decide that the source is indeed noteworthy, or even if you feel the situation will worsen if left unattended, then the next step is to swallow your pride and listen to the article.

It may feel like listening to a negative article about you or your business will just add to your stress, but doing so will give you the proper perspective of the issue at hand. Determine if the words in the article are slanderous and overly-personal or level-headed and unbiased. If written without bias, it's possible that the article may be something to take into consideration and a possible way to grow your business by showing you listen to complaints and express a desire to continue improving yourself or your business. Articles that land on the side of insult and slander should be handled with great professionalism. Never re-engage through insult or argument, keep yourself calm and collected.

Now that you've got a solid grip on the article's source and impact, it's time to take action. If you've decided that the article needs to be dealt with, and then find a reputable firm that can help suppress the article from public view. Centel Media™ offers this service and you can find out more on the Centel Media™ home page. 

Get the Media to Market Your Product for You

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Writing solid press releases can create intrigue in your business and spread word of new products you wish to make public. If the press release is done right, your product will be marketed for you through interest from the media, which will translate into exposure to new customers. If you want to see your business make its way into magazines, newspapers or even television, then putting together a press release with the right elements is essential. To make an attractive press release, you must grab your audience's attention, make it short and sweet, and provide convincing evidence to back up what you say.

No matter what you're writing, it's key to maintain your audience's interest so they continue to read, and press releases are no different. First, write a gripping headline that both identifies your subject and leaves your audience wanting to know more. Initial impressions mean everything, and a compelling headline will give you an edge, but keep a hold of your audience once they begin to read the body of the press release. Try not to stray from hard facts, flowery or abstract writing should be kept out of the picture.

A one or two page press release is the appropriate length. Dragging on too long is an automatic turn off and landing too short makes it looks like you don't have enough good things to say about your product. It may be difficult to keep your press release short and quick at first, but if you cut down on filler and stick with concrete, need-to-know information, you'll have better luck keeping their attention. Getting straight to the point, within the first paragraph is a must. You don't need a long, drawn out introduction to your product or you'll risk losing your audience, just cut to the chase.

Potential customers always reach the point in a pitch where they need proof. Back up your product by providing them with the facts, the evidence that shows your product can live up to what you claim. Statistics and numbers are always good things to include in a press release in order to show your product's capabilities and subtly compare your product with what your competition has to offer.

If you're looking for a professional firm to handle your press releases, check out Centel Media™.

Shaking Off the Rust

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Practice makes perfect and once you have it down to a science it becomes second nature. Even if you stop for a couple of years it is still ingrained in you, muscle memory will never go away. When getting back into the swing of things it is important to shake of the rust and there will be plenty. Also know that you will have to be prepared to make adjustments, things more than likely will have changed while you were away so it is important that you know what you are up against.

When you are taking your business online back from a long hiatus be advised that the online business game has changed big time. It will be tougher for you because there is so much that you need to catch up on and be aware of. Your business is no longer just going to survive on its .com name you now have to have to look into a social media account and promotion using that platform.

If you are not discouraged yet it gets better trust me. Your online business is looked at today as an extension of you as a person. How it is designed, its ease of navigation and shipping procedures are very important and can be a breaking point for your profit if you are not taking care of it. Gone are the days where you could just present customers with a website and leave it up to them to find what they wanted. The more interactive the site is the more traffic you will get.

In your day how you separated yourself from your competition was to take your business online, you were taking your arms race viral. Today everyone has a website for their business it is very easy to obtain one, with that being said you need to find a way to stand out among your rivals. Now how you do that is up to you there are many routes you can take, hopefully you find the one that best suits your needs.

Lastly your online reputation, everything I laid out for you all culminates to your online reputation and if that becomes negative or gets dragged through the mud you are going to wish that you never returned to doing business online. Keep your reputation in the clear by taking heed to all customers questions and concerns, know that any adjustments or changes you want to make will have an effect on your customers and that will have the biggest effect on your profit.

Returning to online business can be a boost for your company, but all that glitters is not gold. The internet has become a warzone so be prepared to battle to make your company stand above all.

Thursday, August 1, 2013

Turn an Ordinary Blog Extraordinary

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You can find a blog for just about anything, and it takes a little creativity and work to give your blog that much needed edge. The first step is finding the right topic, which can be trickier than it may seem. Your idea must have room to grow so that it doesn't come across as stale after blogging over a lengthy course of time. My best advice is to start a blog about something you're passionate about, something that means a lot to you. If you can provide a unique perspective on a topic you care about, your readers will take notice and appreciate it all the more.

Before you get seated to start writing your material, you should take a long look at how your blog appears to those who visit your page. Match the background, text and graphics with the tone of your blog. Don't settle for the default appearance that your blog platform initially gives you, take time and search the Internet for different styles you can use that will match your blog appropriately. Keep the page clean of clutter and if you use advertisement, make sure it doesn't become too intrusive on your guests. Always keep your guest's perspective in mind and don't shy away from constructive criticism they may provide you.

Once you get your blog's appearance up to par, the next obvious step is to provide content for your page. Do your best to keep your blog postings on topic to what you're promising to blog about. If you begin to stray from your original goal, new visitors will be confused and turned off by your inconsistency. One of the more difficult aspects to blogging is keeping your material fresh, especially if you're topic is narrow. Taking the time to do some research to gain new perspective never hurts, and thinking back on some personal experiences can provide a boost to exhausted material.

The final key to a successful blog is originality, which is much easier said than done. To gain a head start against potential competing blogs, do some investigating, look up other blogs that have a similar topic as yours and take note of their theme, tone and appearance. If you can take those elements and shift them around in a way that no other blog has, then you've got yourself an original blog. This is a challenging hurdle that requires a lot of creativity and thought, but with enough effort you can turn your blog into something great.

Need help creating a blog? Centel Media™  has a blog creation service that will help your blog start off on the right foot.

Taking Advantage of a Growing Reputation Online

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If you're starting to make headway through a growing business or newly found fame, it's often difficult to discover more avenues to spread your reputation. There are numerous ways to capitalize on a growing name through exposure online. Choosing the right content for the right sources will give you a chance to further your success and prevent the dreaded fall from the public eye. Facebook, Twitter and Wikipedia are three solid options that may grant you the platform you need for continued opportunity.

A public Facebook page gives you the chance to generate more interest in your affairs. By linking yourself to your fans or supporters, you can gain new publicity from other users on Facebook. Remember that likes on Facebook make you visible on that user's timeline and to his or her friends. The friends of the initial fan or supporter will gain awareness of you and increases the chance they investigate deeper into who you are and what you've done. Creative posts, including videos and images, will enhance your page and give reason for others to revisit, but be sure to update frequently.

Twitter provides you with a way to update your followers with news about your work and life. To establish a deeper connection with your followers, tweeting consistently will help keep your name at the forefront. Responding to tweets from your followers is an even greater asset, because it shows that you invest in your followers as much as they invest in you. However, there are many pitfalls in Twitter that you must avoid. Don't start or continue arguments and try to stay away from controversial topics to ensure that you don't provide others with a skewed perception of who you are.

Another great way to spread your name is through Wikipedia. Although Wikipedia's public editing policy can, every once in a while, be a downside, it still remains a great place for people to learn more about you. Interested parties can view your accomplishments, background and future plans on Wikipedia, enhancing their views on you and your work. Take the time to view your Wikipedia page every now and then to ensure the information remains accurate.

Updating all these different social media sites and webpages may be a lot to handle on your own. If you need help in creating a Wikipedia page or gaining exposure on Facebook and Twitter, check out these services offered by Centel Media™.

Webpage Design: What Catches the Eye?

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For those who are just starting to branch out into webpage design for personal or business related interests, then you need to understand the importance of your page's appearance to the visitor's eye. It would take ages just to look through all the half-finished, abandoned webpages across the Internet, most of which lacked in design and didn't go the extra lengths to make their page intriguing. To take your page to the next level, you must look at it through an outsider's perspective, keep it organized and seek out the right appearance for your content with a unique angle that differentiates your page from the thousands that are similar.

The majority of hits a webpage gets are through links from outside sources like search engines. Once a visitor clicks on your page, the next few seconds will determine that person's opinion of your webpage. The loading time and initial appearance are the two factors that you must be aware of. Do what you can to reduce your page's loading time and try to include relevant content and graphics that entice the interests of your visitors. Dull coloring and disorganized content can be the reason your visitors won't return.

So, what type of appearance will help give your page a boost? Well, this ultimately depends on what your page is about, however, there are a few universal constants that separate the well-formed pages from the sloppy. If you care about your page, then you should also care about the professional feel your page gives off. Make all your links and other important information accessible and easy to find. Don't force your visitors to scroll down a long webpage, keep it concise, to the point and clear for everyone to understand.

You should always seek ways to generate a theme for your webpage and base it off your personality (if the page is for personal reasons) or the topic at hand. If your webpage is about a topic that is widely covered across the Internet already, then you need to strive for a unique element that can make your page one-of-a-kind. A page with exclusive content or personality will get people to rely on your material and thus give them a reason to keep visiting.

If webpage design or boosting your site's search engine results have proven to be difficult, Centel Media™ offers services for both.