Knowing the audience you are targeting starts way before you begin to operate. When you have your internal team together, from there you can brainstorm and decide what products belong to each audience. Research is going to be very important for you--it will help determine what product and services to match to your unique blend of customers. As an owner, it is important that you are able to really understand who your customers will be, what they like and how you can give it to them.
Marketing is more than just another way to promote and bring attention to your products and services. It is a deep connection to the audience in which you are trying to reach. Marketing over the years has evolved and today it can make or break a company, especially one that is just starting out. It is very important that when you market your product you don't include any messages they may be deemed offensive or culturally insensitive.
Global business has allowed you to expand into countries that have different cultural practices then the one you currently call home. That is why I mentioned research earlier in this blog, because if you are going to make a commercial or post a billboard up, it is important that you know what is appropriate to post or show on television without being offensive.
Once you have all the important tasks taken care of, you can move on and get into really operating your business. It is important that you know who you are targeting so you can give them the best product and service that will best suit their needs. When the time is right you can expand your horizons by either adding more products to your inventory or globally doing business. Whatever you choose to do just make sure you have a clear idea of who you want your products to reach.
Reaching the right audience may seem like a piece of cake, but it can get very confusing if you don't do your research beforehand. Know who you are targeting before you begin the process of offering service.