Thursday, August 8, 2013

Your Virtual Happy Place


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"Close your eyes and go to your happy place." We've all heard this line so many times it has become cliche.  But, keeping that "happy place" in mind can help you approach web ventures from a different perspective. For you a "happy place" may be a large, open room with pale yellow walls and hardwood floors, fresh flowers and windows looking out over a lake, curtains floating in and out with the breeze, quiet, and restful. Or, maybe you prefer a plush leather chair in the corner of a crowded coffee house, jazz music playing, your legs curled under you, like a cat, nestled in with a newspaper.

In one paragraph I have created two very different and realistic virtual realities. Appealing to all the senses, utilizing color, size, shape, sound, feel, and visual surroundings. Much like these imagined places, your website or social mediapage is a virtual destination for all your viewers. Your first impression online can be captivating, uncomfortable, calming, or boring for your viewer. Depending on how you utilize tools such as website layout and design, photographs uploaded to Facebook, and videos streaming on YouTube, you can create an oasis or desert for the visitor.

In whatever online interests you have, the makeup of your virtual reality will be the difference in your audience's reaction. Aspects such as the options of background color is much like the paint on a wall, the layout of text and pictures are similar to the placement of furniture in your living room. These features are the rooms of your virtual home, and with the correct organizing and effort they can create a very satisfying place for your viewer.

Depending on the size of your virtual “home,” it may be necessary to hire a designer, a company or individual to give your website and your social networks the sprucing and customization that they need. It is a large task and an exhausting undertaking to design all the online content, and to do it effectively is another task altogether.


Without a welcoming and inviting space for your visitors, they will quickly become restless and frustrated at the lack of effort you put forth. A professional can assist you in creating a virtual space that your viewers will enjoy, and consequently a space they will spend more time in, visit often, and tell others about.

Gain Attention Through Twitter

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Twitter can be a great platform to make your voice heard, giving those who wish to be noticed a chance for their popularity to grow. If you're interested in gaining attention for your blog, career or any other reason, then you may want to listen to a few quick tips first. Many use Twitter casually, following celebrities, figures, family and friends just to stay connected with the world and what's going on in the now. And, believe it or not, making an account geared towards expanding your name should retain some of those casual elements if you truly want to gain followers. Just like in the real world, you need to build a network from the ground up, one that gives you more clout and a chance to be noticed by a larger number of people.

A casual Twitter user wants to remain in touch with people they care about, either ones they know personally or celebrities and figures they want to know more about. To be noticed on Twitter, you should first establish a similar platform, following people you know and want to know. Give your Twitter page an identity and character, so that when you do gain more followers, they see that you're invested and not some hollow figure without a purpose. After you maintain a solid base, it's time to think about what you can offer to Twitter that can gain you followers.

To begin establishing your name, you should come up with a goal for using Twitter. Do you want to tweet about a specific topic or do you want to use Twitter simply as a way to speak to the public under your own name? The way people react to your page will be determined by what your Twitter interests are, so make sure you choose something that you truly want to follow through with and can keep consistent. Now that you have your purpose, it's time to branch out and begin building your network.

To gain followers, you need to be active on your Twitter account and tweet regularly. Responding to other's tweets will get you seen by more people and spread your name further. Be a part of conversations in as many different places as possible using creative tweets that can attract people who agree with you or like your personality.

If you still need help gaining followers, check out Centel Media™ social media promotion service.


Wednesday, August 7, 2013

Tumblr, Endless Possibilties

With one hashtag, one word search, hundreds of worlds and realms are displayed instantaneously. Millions of people upload text, quotes, links, photos, videos, chat, and audio to the same site at any given moment, the platform for this particular phenomenon is an online social networking site called Tumblr.

Input a simple word like... “dog” into the search bar on Tumblr’s main page, and you will find the entire spectrum of a dogs existence and the endless possibilities of the expression of that word “dog”: puppies bathing in a shallow pool, German Shepherds, guard dogs photographed in an aggressive documentary style, entire pages dedicated to the sounds dogs make, the spiritual concept of a dog, hot dogs, famous writers’ quotes about dogs. The results exhaust every avenue.

What would display if your corporation's name was entered into Tumblr’s search bar? What if I entered the hashtag of the service you provide, how would your presence in that field be reflected in this online social network? Would you even be present?

Tumblr is not just an informational site, in many ways it is similar to Googling your last name and uncovering public facts such as address or the high school you attended, but, with Tumblr, there is a much more subjective result, pliable, and artistic even.

There are dozens of opportunities to expand public knowledge of your corporation, tools to utilize that will enhance or drastically alter your reputation. If you are not aware of these possibilities or if you are not actively controlling your reputation on the social networks such as Tumblr, you are in essence surrendering that control. If you don’t proactively manage your online reputation, someone may negatively affect it with your knowledge. This may have more influence to your reputation then you could imagine, and in some cases, it may be irreversible.   

Tumblr does have extensive features and tools that may seem overwhelming to learn and navigate; all social networks have their bells and whistles, and each are a resource worth tapping into, buttons worth learning how to press. It is necessary to make your business accessible in every medium possible, to expand the reach of your online reputation through every social network possible. Just as there are dozens of features to learn, there are just as many resources dedicated to teaching those features, they are also online reputationmanagement sites dedicated to the success of your presence in social networks.         


Avoiding Bias on Social Networking Sites

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Bias can present itself in many ways. It can be blatant or subtle, offensive or agreeable.
We may be unaware of our personal bias, perhaps we are attempting simply to express our opinion, but this can greatly affect our business relationships and our online reputation.

When using social networking sites such as Facebook, it may seem appropriate to express our political, religious, or personal opinions; and while this is our right as Americans and as humans, it is important to remember that what we may be expressing is actually a personal bias and not an opinion based on fact. Whatever it is we post to Facebook will certainly not be an opinion shared by all who view our Facebook profiles, comments, status updates, and so forth.

It is impossible to appease every person who views you or your business online. In most cases, it is also impossible to remain neutral on every matter.   Bias may be applied to procedures, products, people, and many other circumstances. For instance, bias may entail the endorsement of a certain product with little concern or consideration of the product’s competition. The bias may be rooted in personal relationships or emotional reaction instead of factual evidence or logical aspects of the product.

As an example, a sales representative of cleaning supplies, while making a pitch, may disregard all comments or complaints that his product does not clean as quickly or effectively as the leading competitor. Instead of confronting the evidence, he simply disregards it and allows his personal bias, the bias of being employed by the company, to determine his actions and behavior.

In this scenario, and in almost every scenario of bias, the salesman is undermining his own credibility, and the credibility and reputation of his company. By not acknowledging the evidence against his product he becomes untrustworthy to those witnessing his blatant bias.
While all scenarios may not be this cut and dry, avoiding bias is an easy matter of developing an objective eye towards the content on your social networking sites.

When communicating on social networking sites, it is most important to simply take into consideration why you hold a certain viewpoint, before posting a seemingly controversial comment, or endorsing a particular product or service; double check, question if bias has any footing. Because, almost every case of bias will result negatively, it will negatively influence the reputation of you or your business, and should be avoided.

Don't Let Your Reputation Go Unmanaged


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I recently traveled to the southern United States. Away from my home for over four weeks, my mail accumulated at home and at work, envelopes filled my mailbox, newspapers overlapped each other in the yard, emails took significant time and data to download. It was overwhelming, like a garden that hadn’t been weeded in years, there was a lot of work to be done. Determining what belonged, what didn’t, what was important, what wasn’t, what needed to be responded to, and what should be ignored.

Beyond the issue of time consumption and minor papers cuts accrued by all that mail, there were more serious consequences; an overdue electric bill, an unanswered wedding invitation, and a non-attended mandatory jury duty. The poor upkeep and ill managed mail resulted in ruining my reputation financially, with the electric company, personally, with the future bride, and legally, with the court system. It took several months to undo the damage acquired in just a few weeks.    

Consequences, large or small, inevitably follow when we let such problems go untreated.
This is also true of our onlinereputations, and the management of such. Without constant upkeep, your onlinereputation can quickly become an unruly garden, a pile of junk mail and overdue bills.
Unfortunately, cleaning up a messy online reputation is not as easy as weeding a garden or throwing envelops in the recycle bin. It can take days or weeks to determine the root of the problem, and that is just the beginning. After determining the problem, the hard work comes in reversing or correcting the reputation which could take months or even years.

Of course, the solution is obvious: be consistent in managing your onlinereputation. But, it may be too late to do simple monitoring and upkeep. You may just be starting, going back through several years of online content to begin the process of reputation repair. If this is the case, you may need professional assistance, your time and energy are valuable, but the dilemmas and necessities of repairing, monitoring, and managing your online reputation cannot go undone. Each day technology is growing, more people are connecting online, your online reputation will only grow from this point forward, you must be proactive in ensuring it grows positively, and not negatively.


Protect Your Privacy

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Your privacy is what allows you to get away from the daily stress that life graciously gives to you. It is that one moment of the day where you don't have to worry about a case you are working on, completing a deal or anything that will more than likely bring on more stress to you. What about your online privacy, how important is that to you? Are all your social media accounts secured? Are you the only one who knows the passwords? These unfortunately situations can bring a lot of harm to your online reputation if you are not careful.

There has been a commercial on TV lately talking about privacy but not about your identity or credit cards but your social media accounts. The times have certainly changed and a new market has opened up, people are now becoming victims of fraud not by their bank accounts but by their social media accounts. Keep in mind that social media is just an extension of your personality when you are not in office or in a professional setting. So for people to become victims of fraud on these platforms raises a lot of questions.  

My first question is how much information you are putting on these sites, I know when filling out an application you have options to put phone numbers, email addresses and even your location! Those options right there are can be trouble if you choose to fill them out. Your email address should not be published online; you should never put your phone number online especially on a social media account. While your location is acceptable it should stop with your city and state nothing more.

You are already exposed by having your pictures online don't make easier for a potential hacker, stalker or creep to find you steal your identity and create another life for you will you live your own life. It is a crazy thing to imagine but according to some articles and TV commercials this form of identity theft is becoming very popular.

The best thing you can do to make yourself less likely to be a target is have an account on just one social media account, cut down your exposure. You don't need to be active all over social media you're just asking for attention and you will receive it. The best way to get through this efficiently and thoroughly is to hire an online reputation management firm that will help you restore your reputation


Just when you thought it was safe to come out and play online it's not. You find yourself looking at you but you already have an account, you then realize you have been hacked and it is not a good feeling.

How is Your Online Reputation Compared To Competitors?

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Nobody wants to lose a step when it comes to their rivals, that is why keeping a close eye on your online reputation is a must. Business owners and professionals are becoming more aware of how important it is to maintain their online reputation and are taking different measures in order to achieve their goal. It is well known that a negative online reputation will cost you customers, and possibly your dream job that you were seeking. Take action now.

How does your website reflect your business? This is an important question that must be taken into consideration in order to become aware of how you are stacked against your competition, or if you meet the standards you claim. If your website claims that you will give your customers the best customer service possible make sure that you live up to your word. Hire the right staff, and have employees that are well trained in order to give the customer the best possible customer experience.

Keep your ears open and listen to what your customers have to say. If a customer claims to be unhappy about a recent encounter do something about it. The worst possible thing to do as a business owner is ignoring your customers, put in the time and effort in order to make sure your customers are happy with the brand that you represent.

Many companies are hiring an online reputation management company in order to better help them in building a positive online reputation. It does not matter if you are a big company or small, online reputation will make or break you. Work with your online reputation management company in order to build a fine establishment with a reputable name because at the end if it is reputation that outweighs everything else.

Centel Media™, an online reputation management company, has shown to be a reputable company and work hard on building the type of reputation that you need in order to be successful. They have trained professionals and experts working with you on your online reputation, and will make sure that you have the upper hand when it comes to your competitors. These experts have the skills and techniques that are needed when it comes to dealing with negative content surrounding your name.