Would you host a birthday
party and wait until it started to invite your friends? As a business, would
you wait for your new product to be placed on the shelves before you advertised
its arrival? If you want success in either of these situations, you send out invitations
and directions to the party, you build a buzz of anticipation for your product.
Press releases are used to
announce a wide range of news items, such as scheduled events, personal
promotions, accomplishments, awards, new products and services, sales and other
financial data. They are often used in generating a feature story or are sent
for the purpose of creating a greater attendance to news conferences or
upcoming events.
Press releases serve two
purposes at Centel Media™. They are used for article suppression, but more
importantly, they are used to give you or your company more publicity. Through
these press releases, we promote your product and generate press to bring you
clients and customers. After we create press releases, we post them on 14 press
sites for distribution, where they begin to populate search engine results
pages.
Press releases are all
about sharing your message and engaging with your audiences. Because visibility
is the first step toward success, a distribution network that is optimized for
search engines is essential to the success of your brand's reputation.
Besides distribution for
search engines, another important element in the success of press releases is
the frequency of information. Sites with frequently updated content typically
rank higher in search engines. Out of date news will be boring for your
returning customers and unhelpful or frustrating for new customers.
Keep your site updated
with recent news about your business, articles or tips related to your products
or services. Publish new testimonials from your customers or positive reviews
of your business found in other publications. Even if you have no new
information to present to the public, you can update your site by sprucing
things up.
This may seem obvious, but
a site that looks professional and offers a good experience for visitors will
get more traffic, more referrals, higher rankings in search engines, which
means more popularity above your competitor.