Amazon
has become an iconic website on the Internet and is widely recognized as one of
the premier Internet-based companies alongside giants such as Google. Unlike
its competitors, Amazon is known for dealing in quality products that all
buyers can trust. Additionally, they have expanded their services. Amazon is no
longer just the middleman in sales between producers and consumers, but a
producer of its own, creating the Kindle Fire to compete against Apple's iPad
and other tablets. This appears to have paid off, as in a recent report their
investment has narrowed initial losses and boosted sales figures.
Knowing
when to grow has been part of Amazon's success, and any business can learn a
thing or two from them. The online retailer has actually been working with losses
since they decided to produce their own products. Now, they have managed to cut
those losses by almost 150% from the same time a year ago. This is due in large
part to their expansion into more international markets, offering more services
to their Amazon Prime users, and free video streaming content.
Their
rebound is astonishing considering the fact that this year has been dreadful
for any type of business who deals in product sales. Even EBay posted a
disappointing forecast citing complete lack of consumer confidence, a statement
supported by many analysts who expect this to be one of the worst holiday
shopping seasons in recent memory. Amazon, on the other hand, is looking
forward to a prosperous holiday season due to the loyalty of their Amazon Prime
members, who will take advantage of sales starting on Black Friday.
If you
want to make sure that your company is prepared for this holiday season, it
would be wise to utilize your full online potential. Centel Media™ can help your
company achieve this with our online outreach services. We will increase your
number of followers and likes on your social media pages through our social media optimization
services. We can also promote your company by issuing press releases, and increase your
company’s appearance on search engines through Google AdWords optimization. While
holiday sales figures are predicted to be dreary, that doesn't mean your
company can't be like Amazon. Take advantage of the lull by embracing new
opportunities.
Jonathan Wong,
Creative
Writer,
Matthew
Shaffer,
Editor-in-Chief,