Monday, December 2, 2013

HP Recharged Under Whitman

 Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Major computer manufacturers, such as DELL and Hewlett-Packard, are trying to keep their circuits from frying in the new mobile age. They face a marketplace that no longer considers them to be the only options for computing. Smartphones and tablets are a more accessible and simpler way for consumers to get the information they need when on the go. While the computing power of mobile devices may not be on the same level as today's personal computers, the pros of the mobile format seem to outweigh any cons. Thus, companies like HP need to find an alternate source of revenue to lessen the impact of lost sales. Meg Whitman, the current CEO of HP, has decided to emphasize her company's interest in other sectors in order to boost profit earnings.

HP is known for their printers and personal computers, but because of declining sales, these once-dominant branches of the company cannot carry HP’s future any longer. Instead, Whitman is concentrating on networking operations in China and enterprise hardware, markets that other competitors, such as IBM, have failed to make any headway. This new approach has driven sales above the expectations of investors.

Whitman's strategy is to grow beyond her company's borders. For companies that are focused on a particular product, this always comes as a dreaded, last-ditch effort, since it often results in nothing but big success or bust. When a company's product becomes outdated, the only remaining option is to take a risk, even if that requires the company to direct its attention away from their previous priorities. In fact, it was the survival of HP’s status quo that drove Whitman to pursue a different angle in the first place. Sure the company could live on without PC sales, but it wouldn't be the same, so instead of rebranding, she decided to pursue an additional path.

Managing your company's brand above its original vision is a challenging task, especially online, but Centel Media™ can ease your company's burdens. As an online reputation management firm, we provide options that could help advertise your company's new approach. Our services include Google AdWords optimization, and the creation of press releases, websites, blogs, social media pages, and Wikipedia articles. Our ultimate goal is to make sure that your business succeeds at its online ventures, so your company can adapt to an ever-changing market.

Jonathan Wong,
Creative Writer,

Matthew Shaffer,
Editor-in-Chief,




Thursday, November 28, 2013

Happy Thanksgiving


Thanksgiving dates back to 1621 with the celebration at Plymouth in Massachusetts. The Thanksgiving tradition continued to New England, but harvest festivals were not regular events until the 1660s. On November 26, 1789, President George Washington declared the first nationwide thanksgiving celebration.


 Centel Media™ would like to wish everyone a happy and safe Thanksgiving.

Wednesday, November 27, 2013

Happy Hanukkah





Happy Hanukkah from Centel Media. In honor of the holiday, we present eight crazy days of online reputation management. Check back here for posts about new products and services. We’ll keep the candle burning for you.

Monday, November 25, 2013

The Government Goes Nuclear

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It has finally happened. After a 52-48 vote in the Senate, the Democrats have taken away the Republicans’ ability to filibuster them. This is a pretty big deal in our current political climate because the Republican Party has basically taken every opportunity to filibuster as much of the Democrats’ legislation as possible. At the same time, the filibuster was the last defense Republicans had to prevent Democrats from seizing total control of some governmental processes.

The merit of this move rests in a very grey area, because, from this point forward, all minority parties will have no ability to negate important actions taken by the majority. Yet, this 'nuclear option' was only considered because the stalemate in Washington made any form of progress impossible. In all, this is a desperate effort by the Democrats to end the government’s negative image in the eyes of the American people.

Political gridlock doesn't do a thing for the voting public and it makes the entire government look incompetent, reinforcing the popular viewpoint that our government can't do anything to help those it’s supposed to serve. If the government was a business, they’d never make it off the ground, especially if they kept the poor reputation they have now. Unfortunately, the government has a lot more room for failure than any business would.

But, if the government was a company looking to fix its image, what could it do? Well, actual results would probably help, but that’s not enough. When the public is set on a general opinion, it’s very difficult to break it. The only option is to tackle that opinion head-on and reinforce another image, one that shows a willingness to change and a plan to do so. Fixing a negative reputation is hard enough, but online it’s an even greater challenge.

 Centel Media™, the premier online reputation management firm, has many resources that could help any organization solve their negative image problems. Our negative suppression services, which cover articles, reviews, images, and videos, are designed to push aside negative criticism directed towards an individual or group. To help improve a reputation in need, we can also post press releases about what our clients are doing correctly. While it is easy to bash the government, one should keep in mind that there is always a chance for redemption. With the right reputation, strategy and action, even our dysfunctional government can be saved.


Jonathan Wong,
Creative Writer,
Matthew Shaffer,
Editor-in-Chief,



Friday, November 22, 2013

Nokia Can't Take the Heat: Opts to Sell Out

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Nokia was once the king of portable phones, being the largest mobile phone company in the world. Then, what happened? The smartphone. It left their mobile devices with a feeling of antiquity. While they still sell other products, such as home phones and networking equipment, mobile phones were how they stayed in the limelight as a household name. The possible buyout from Microsoft might be the key to recovering their image, but what could they have done differently in the PR department to stay relevant on their own?

Commercially, there are a few factors that caused Nokia to fall off the pop culture radar. Their electronics, design-wise, always had a very dated feel to them, unlike the sleek appearance of modern phones like the iPhone and Galaxy. When those phones first arrived on the market, Nokia's brand was already established, but the company seemed unable to shed that old phone image. Thus, try as they may, it was inevitable they would fail.

Those silver, grey and black colors of Nokia's phones did categorize the ‘90s and early 2000s, but the company struggled to adapt as technology grew beyond their products. They have recently tried to change their image by designing decent smartphones, but their new models haven't added enough to distinguish themselves from the pack. That outdated image of theirs really followed them through the years.

Nokia could have used a more innovative phone redesign, but they also needed to change their appearance. How? Through advertising on social media sites. Go for a more aggressive marketing campaign by targeting younger demographics who’d be more likely to use mobile phones. With the right tactics, Nokia could have stripped away its old image and adopted a better, more modern, identity.

A company like Nokia should have used the services of a top-rated online reputation management company like Centel Media™. We deal with all things online, from social media support to the suppression of negative criticism from sources such as articles, images, videos, and reviews. We can even provide ways for your company to rebrand itself by designing websites, creating press releases, and optimizing Google AdWords. Hopefully Nokia can improve after their expected deal with Microsoft, but don't let your company fall to Nokia’s lows before taking action. If you’re without the right online approach, call on Centel Media™ to secure your online reputation management strategies.




Jonathan Wong,
Creative Writer,

Matthew Shaffer,
Editor-in-Chief,


Wednesday, November 20, 2013

Toronto Mayor Rob Ford: An Honest Role Model?

Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
The outspoken and embattled mayor of Toronto has certainly grabbed headlines around the globe. Rob Ford prides himself on his honesty and refuses to step down no matter what he confesses to. He feels the voters of Toronto should decide whether or not he leaves office when they vote next year.

The city council does not agree. For some odd reason, they don’t like videos of their drunk mayor going viral. They don’t like his admission of smoking crack cocaine last year during a different drunken episode. And, they haven’t seemed to be fond of reports that he bought illegal drugs while in office. But, as the council scrambles to divest Ford of his powers, he’s stood by his promise that he will not take a leave of absence.

Yesterday the allegations against the mayor reached a new level as he was accused of sexual impropriety. This infuriated him, causing an epithet-laden tirade that stunned reporters. Yet another apology followed. His explanation? “When you attack my integrity as a husband and a father, I see red.”

Despite his confessed actions and suspicions of greater wrongs not yet uncovered, Ford has his share of fans. In an era when politicians often try to portray themselves as patriotic, family oriented, and trustworthy, only later to be debunked by scandal, Ford’s honesty has a refreshing ring. In most of his interviews he talks about staying in office to serve the people, and he genuinely seems to mean it.

But how far can a political leader go before his mistakes become too much? It raises an interesting question of conscience for voters. What mistakes are unforgivable? Shady financial dealings? Drug use? Alcoholism? Extramarital affairs? Or is everything okay provided when caught, the politician apologizes profusely and appears repentant?
Right now the public can’t seem to get enough of Rob Ford and his out of control behavior. Monday it was announced that Rob and his brother Doug would now host a TV show. Maybe crime does pay.

At Centel Media™, we know the Rob Fords of this world are rare, but everyone has a reputation to consider. Your competition may be trying to smear yours with innuendo or outright untruth. Our team can monitor your online presence to make sure that you are accurately and positively portrayed. We can monitor your online reputation and suppress negative online articles, videos and reviews. Don’t be caught unaware or unready for whatever media coverage might come your way. Let us help you.


Chris McEachern,
Creative Writer,

Matthew Shaffer,
Editor-in-Chief,


Monday, November 18, 2013

NSA Compromises Cisco's Future

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Recent stumbles by the U.S. government (the federal shutdown, Snowden's disclosure of the NSA's spying program, the slow pace of Obamacare) has made people understandably worried about the direction the country is heading. Most of these topics are highly debatable, but we often overlook the repercussions these events have on organizations that aren’t directly involved. Not all actions have immediate consequences, and knowing how to deal with these problems as they come is a large part of running a successful business or nonprofit.

One company that knows the ramifications of government influence is Cisco, responsible for the creation and manufacturing of communications equipment. Many items off their catalog are used by the United States government, and because of the NSA disclosure, products, such as their phones, are not selling well this quarter, mainly because foreign markets are putting less trust in their equipment out of fear that the NSA may be spying on them as well. Thanks to the shutdown, much of the business sector has been cutting back on purchases, citing dissatisfaction with the government's handling of the economy by willingly throwing the market under the bus in order to play political games. Cisco has admitted that all of these factors resulted in $90 million of lost profit.

Cisco is one of many companies affected by forces they cannot control. There are several business solutions to approach such a problem. To curb their losses, Cisco needs to do all they can to prove their equipment is free of NSA spying devices. Another solution could be to market themselves more heavily to the public. With the right approach, they could highlight their accomplishments to change public perception.

One effective way they can redeem their reputation is to utilize online advertising strategies. Centel Media™ is rated as the top online reputation management company for our great services in the support of online ventures. To better advertise an individual or business, we have several tools, including press release formation, Google AdWords optimization, social media and website page creation, and Wikipedia submissions. Our trained staff can create compelling and fascinating content to attract more attention from potential fans or clients. No matter what you’re trying to accomplish online, Centel Media™ is there to guide you to a better online experience.



Jonathan Wong,
Creative Writer,

Matthew Shaffer,
Editor-in-Chief,