Tuesday, December 10, 2013

Strategies Mean Success for Ebook

Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
With the availability of e-readers and tablets increasing steadily over the past few years, it is no surprise that the world of print is making the leap to electronic books. Though readers may be disappointed to see businesses like Borders Books and Music disappear, the reality is that Borders did not embrace the web and ebook readers the way its competitor Barnes & Noble did. Tablets are becoming more easily accessible today as well because rivals of the Apple Ipad have released inexpensive alternatives that function about the same way.
An author with a newly published ebook must have a plan of attack if he intends to make a profit and grow his brand. An effective and well planned ebook campaign will lead to increased exposure for the author, building his credibility and increasing his sales. That’s where Centel Media comes in. Creating a buzz online is essential to driving book sales.
Centel Media provides comprehensive online reputation management services. Our team of professionals can provide services to enhance your ebook campaign such as press releases, Facebook and Twitter page design, unique and targeted social media optimization, wikipedia submissions, website design and more.
But why publish an ebook over a printed text? Some authors are drawn to ebooks because they are green. No pages means no trees used.  Some ebook publishers brand themselves around the concept of being environmentally sound.
Ebooks are cheaper to produce. Some sites offer self-publishing options for ebooks in a variety of price points.  It is also possible to find short online instructional courses to help format your own book.
Ebooks are widely accepted. Colleges have embraced digital books, offering textbooks for digital readers at drastically reduced prices.  Even some public libraries now offer digital books for readers to borrow. Ebooks can be sold across various retail websites such as Amazon.com , Apple iBookstore or even on the authors website or blog.
A press release announcing the publication date, a top notch Facebook and Twitter page, a new website are all tools that can create the online presence that will make your ebook a success. Let Centel Media help you on your e-publishing journey.
Nastassia Auguiste,
Creative Writer,

Chris MacEachern,
Editor,


Friday, December 6, 2013

Tensions in the China Sea Cause Global Concern

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Since the end of World War II China and Japan have each claimed rightful possession of a small chain of uninhabited islands in the China Sea. Years ago, the two sides reached an uneasy status quo when each loosely agreed to disagree. But now the Chinese government has boldly declared an Air Defense Identification Zone (ADIZ) over wide areas of the China Sea, including these islands and miles of international airspace. The newly invented Chinese no-fly zone requires all aircraft in the area to ask permission to enter the airspace and file flight plans. But this is international airspace, not sovereign Chinese airspace. As the Chinese official media publishes photos of the country’s steadily increasing arsenal and blames the necessity of this move on Japan, U.S. officials are assessing how volatile this situation might turn out to be.

The U.S. military flew two B-52 Bombers through the heart of the airspace to indicate that we do not acknowledge the ADIZ. China responded by stationing 24 of its own bombers near the no-fly zone and sending two military planes up to monitor air traffic. According to the US, the no-fly zone is an extremely provocative and mildly aggressive political action. Neighboring countries like South Korea and Japan are watching the situation closely. South Korea also has disputes with China over territory, and diplomats fear that South Korea will escalate tensions by declaring its own no-fly zone.   

Much of the political posturing and information gathering has taken place on the international media stage, with each side using global technologies to strengthen its arguments. The Chinese government controls all news outlets in its country, and has declared to its people and the world that the U.S. government should “stop indulging Japan’s recklessness in exchange for a mess of pottage.” These strong words were countered by Defense Secretary Chuck Hagel, who said the U.S. was considering ‘mechanisms’ to avoid conflict, whatever that means.

Interestingly, U.S. economic strategists have also been watching these developments closely, updating their websites and blogs regularly. Some even speculate that perhaps this whole mess might translate into millions in sales for Boeing. Overall, the last thing the world needs is more conflict between these superpowers. But as the situation plays out we may find ourselves turning to the internet for the latest developments.

Your customers also depend on the internet to keep them informed. But if your business has been the target of negative publicity, contact Centel Media™. Our online reputationmanagement services can help you regain your standing. If your company has been hit by detractors, we can provide negative suppression services which target articles, images, videos, and reviews. Our team of writers and computer experts can publish press releases to show your company’s positive activities. There is no need for your media image to be shaped by someone else. We believe you have the right to control it.



Daniel King,
Creative Writer,
Chris MacEachern,
Editor,

Wednesday, December 4, 2013

Amazon Drones Spark Heated Debate

 Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Amazon has a well-deserved reputation for trying new things and making them work. So when company CEO Jeff Bezos announced plans to create an army of unmanned drones to deliver Amazon products, people listened to what he had to say. On the 60 Minutes segment, Bezos even showed host Charlie Rose a video of the drone in action. Is this something Amazon can really accomplish? Or is it simply a marketing tactic?

Skeptics dismiss the idea as unfeasible because of the cumbersome privacy issues, the federal regulations regarding use of the machines, and most importantly, the lack of current technology to support his vision. Bezos himself admitted during the show that the technology was "still years away,” so he won’t be launching his army anytime soon. Cynics regard the idea as a publicity stunt in order to attract attention for Amazon. Some even openly insulted Bezos, contemptuously calling his vision “dumb.”

On the other hand, this may be our future ten or twenty years down the line. If Bezo’s idea comes to fruition, Amazon will have yet another innovation to its name. But Amazon isn’t the only one investigating the capabilities of drones. Domestic drones are already available and commercial ones are in the prototype stages. Those supporting expanded use of drones argue that this technology is invaluable to commercial and non-defense uses such as extinguishing fires, spraying pesticides, and monitoring radiation. When equipped with heat-sensing technology, drones can aid humanitarian efforts like locating survivors after a
natural disaster.

But others argue that drones pose a threat even domestically. Besides being equipped with heat sensors, drones can integrate GPS, infrared cameras, and license plate readers, making it extremely easy to track individuals. Despite Congress’s insistence that the 70 drones they have allowed to fly in U.S. airspace be used by civilian authorities only, many fear that this technology can easily end up in enemy hands and be altered and misused.

While creating a drone delivery army may or may not be a publicity ploy, Amazon has certainly captured the public’s attention. If your company needs a publicity boost, Centel Media™ can provide the tools necessary to jumpstart interest in your business. We offer a multitude of online reputation management services, including the creation of press releases, social media pages, and websites/blogs. We also provide search engine optimization by improving Google AdWords analytics and increasing efficiency in website and social media visitor traffic. Amazon's Bezos may have intrigued some and been scoffed at by others, but we can see to it that no one dismisses your company.



Jonathan Wong,
Creative Writer,
Chris MacEachern,
Editor,

Monday, December 2, 2013

HP Recharged Under Whitman

 Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Major computer manufacturers, such as DELL and Hewlett-Packard, are trying to keep their circuits from frying in the new mobile age. They face a marketplace that no longer considers them to be the only options for computing. Smartphones and tablets are a more accessible and simpler way for consumers to get the information they need when on the go. While the computing power of mobile devices may not be on the same level as today's personal computers, the pros of the mobile format seem to outweigh any cons. Thus, companies like HP need to find an alternate source of revenue to lessen the impact of lost sales. Meg Whitman, the current CEO of HP, has decided to emphasize her company's interest in other sectors in order to boost profit earnings.

HP is known for their printers and personal computers, but because of declining sales, these once-dominant branches of the company cannot carry HP’s future any longer. Instead, Whitman is concentrating on networking operations in China and enterprise hardware, markets that other competitors, such as IBM, have failed to make any headway. This new approach has driven sales above the expectations of investors.

Whitman's strategy is to grow beyond her company's borders. For companies that are focused on a particular product, this always comes as a dreaded, last-ditch effort, since it often results in nothing but big success or bust. When a company's product becomes outdated, the only remaining option is to take a risk, even if that requires the company to direct its attention away from their previous priorities. In fact, it was the survival of HP’s status quo that drove Whitman to pursue a different angle in the first place. Sure the company could live on without PC sales, but it wouldn't be the same, so instead of rebranding, she decided to pursue an additional path.

Managing your company's brand above its original vision is a challenging task, especially online, but Centel Media™ can ease your company's burdens. As an online reputation management firm, we provide options that could help advertise your company's new approach. Our services include Google AdWords optimization, and the creation of press releases, websites, blogs, social media pages, and Wikipedia articles. Our ultimate goal is to make sure that your business succeeds at its online ventures, so your company can adapt to an ever-changing market.

Jonathan Wong,
Creative Writer,

Matthew Shaffer,
Editor-in-Chief,




Thursday, November 28, 2013

Happy Thanksgiving


Thanksgiving dates back to 1621 with the celebration at Plymouth in Massachusetts. The Thanksgiving tradition continued to New England, but harvest festivals were not regular events until the 1660s. On November 26, 1789, President George Washington declared the first nationwide thanksgiving celebration.


 Centel Media™ would like to wish everyone a happy and safe Thanksgiving.

Wednesday, November 27, 2013

Happy Hanukkah





Happy Hanukkah from Centel Media. In honor of the holiday, we present eight crazy days of online reputation management. Check back here for posts about new products and services. We’ll keep the candle burning for you.

Monday, November 25, 2013

The Government Goes Nuclear

Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
It has finally happened. After a 52-48 vote in the Senate, the Democrats have taken away the Republicans’ ability to filibuster them. This is a pretty big deal in our current political climate because the Republican Party has basically taken every opportunity to filibuster as much of the Democrats’ legislation as possible. At the same time, the filibuster was the last defense Republicans had to prevent Democrats from seizing total control of some governmental processes.

The merit of this move rests in a very grey area, because, from this point forward, all minority parties will have no ability to negate important actions taken by the majority. Yet, this 'nuclear option' was only considered because the stalemate in Washington made any form of progress impossible. In all, this is a desperate effort by the Democrats to end the government’s negative image in the eyes of the American people.

Political gridlock doesn't do a thing for the voting public and it makes the entire government look incompetent, reinforcing the popular viewpoint that our government can't do anything to help those it’s supposed to serve. If the government was a business, they’d never make it off the ground, especially if they kept the poor reputation they have now. Unfortunately, the government has a lot more room for failure than any business would.

But, if the government was a company looking to fix its image, what could it do? Well, actual results would probably help, but that’s not enough. When the public is set on a general opinion, it’s very difficult to break it. The only option is to tackle that opinion head-on and reinforce another image, one that shows a willingness to change and a plan to do so. Fixing a negative reputation is hard enough, but online it’s an even greater challenge.

 Centel Media™, the premier online reputation management firm, has many resources that could help any organization solve their negative image problems. Our negative suppression services, which cover articles, reviews, images, and videos, are designed to push aside negative criticism directed towards an individual or group. To help improve a reputation in need, we can also post press releases about what our clients are doing correctly. While it is easy to bash the government, one should keep in mind that there is always a chance for redemption. With the right reputation, strategy and action, even our dysfunctional government can be saved.


Jonathan Wong,
Creative Writer,
Matthew Shaffer,
Editor-in-Chief,