Most brands understand the importance of building a social network online. Establishing a Twitter handle, a Facebook page, and LinkedIn profile gives every company the chance to compete in the current virtual landscape of social-based consumerism. If you want your online interests, either for you or your company, to grow, then you must utilize social media.
It is crucial for any brand to take control of their social media interests. The most successful companies or individuals in the social media world set an example of authority, while also implementing and carrying out creative strategies. These brands prove that there is more work to be done on social media sites beyond the initial login process. There is more than one way to set a brand apart, and by taking a few different routes, you can follow in the footsteps of success.
The first step, is to provide truly inspiring posts via Facebook, through uploaded videos, memes, links or quotes that are “share” worthy. Go beyond a sales pitch or an informational pamphlet, tap into a universally human emotion or an area in need of motivation. Reach out to your consumers on a professional, yet personal, level.
The next goal is to provide coupons or deals specifically designed for your Twitter followers. Give your followers a discount or bonus that isn't given to any other social media user or found in any newspaper. Something that your customers can take into the stores with them, and greatly increase foot traffic. Or, you can market another type of tangible reward, a reward for their continued support and following of your Twitter account.
The final step, is to allow your fans and followers to create portions of your social media for you. Have open contests for promotional artwork, or the next television advertisement. Encourage your viewers to become part of the team by submitting their ideas and casting their votes on the outcome.
These methods of involvement in social networking are not just for companies and corporations, but any professional who wants to brand herself or himself as someone worthy of notice. If you desire to develop a robust online reputation, you must begin by taking strong initiative in your own social media activity, this is a guaranteed method to display your wealth of knowledge and passion within your field.
By Quincy Grant,