Refurbish Your Online Real Estate

Real estate is a business that relies on trust. A potential buyer or seller is placing a lot of faith into the hands of an agent who they believe will help them secure their future. No reasonable client would judge an agent based solely on how they appear in their profile picture. They would research their licensing, credentials, current listings, and previous client reviews, all in order to ensure they're making the right decision for themselves and their family. If a real estate company or agent wishes to ever gain the favor of potential buyers and sellers, they need to reassess their online reputation. With most people seeking the Internet to research agencies, a well-established online presence is crucial to gaining the business of new clients.

There are a few things realtors can do to manage their online reputation:

1. Invest in domain names. An online reputation can benefit greatly from multiple, recognizable domain names. And the more you acquire, the better. Don’t just limit your options to YOURNAME.com, use other variations of your brand name and make sure to establish the .net and .org options as well. Even if you don't use all of them, it’s an easy way to spread the presence of your business.

2. Build online authority with blogs. Online reputation is not strictly developed by your customers. By maintaining a blog, you can illustrate to site viewers just how much you know and how proficient you are in your field. Hiring a professional company to create these blogs can seem like ‘cheating,’ but in reality, an online reputation management company can be the bridge between you and your potential clients. Maybe website design isn’t your strong point, but that's no excuse when your real estate business suffers because your blogs are poorly presented.

3. Know where to get connected with interested customers. Each industry, including real estate, has its own community. There are sites specifically created for people who want to discuss topics regarding real estate, providing others with relevant information to help them make good decisions. Research the sites most prevalent to your brand. Get connected by uploading as much information as possible about you or your company, and update it often.

Centel Media™ has services that can benefit any real estate business. If you want to know more about these services, such as blog creation, website design, domain name registration and search engine optimization, follow this link: http://www.centelmedia.com/products--services.html

Real estate businesses can find hidden value in their websites by simply changing the way they're presented online.

Fighting Back Against Negative Imagery

Today, images can be captured instantly, and within seconds, uploaded and spread across the world. We tend to overlook the influence of inappropriate images posted online. They have the potential to harm our reputation, along with all those we are associated with. As a professional, you need to be especially mindful of images that represent your brand and stay vigilant in protecting your interests from others who wish to exploit you through negative imagery.

In some cases it may not be too difficult to remove embarrassing images connected to you or your brand. In fact, it may be as simple as asking one of your employees to remove something from their Facebook page. However, in other scenarios, the image may be legally protected. If this occurs, your chance of getting it removed from its source weakens, in addition to the incredibly taxing process it all soon becomes.

When left untreated, negative images can harm your brand reputation. Those images could end up as the first result that appears on a search engine, the first impression of your brand that potential customers will see. With such a first impression, customers will judge you or your company unfairly and be steered in the direction of your competitors. Any random individual or competitive corporation can take a damaging image and spread it publicity. You want these images taken down so potential clients don’t confuse your business for something other than its true purpose.

There are many solutions offered by companies that specialize in these situations, readying you for combat against potentially threatening images. Centel Media™ offers a negative image suppression service, which fixes these problems for you, so that you don’t have to handle them alone. Our team of experts will not only suppress the negative image, but flood the Internet with positive images as well, in order to redirect the focus.

Centel Media™ can also trademark an image for you. By trademarking an image, we make sure that no one takes an original image created by you or your company and uses it without your consent. When you put your time and effort into creating something, the last thing you want is for someone to take it away from you.

Take control of your brand reputation and your brand image, remove unwanted images from search results and provide positive media to your audience.

If you want more information about Centel Media™s negative image suppression service, follow this link: http://www.centelmedia.com/negative-image-suppression.html