Monday, July 29, 2013

Turn Those Negative Tweets Around

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With the proper approach, Twitter can be a great asset. No matter what you may be using Twitter for, be it business or personal use, tweets represent you in the public eye. Now, any tweet with the mention of you or your business may generate more traffic, it can also bolster or break your reputation. Handling your Twitter account with this in mind can change your Twitter problems around and give your interests the center spotlight.

With the immense number of people on Twitter, there ought to be a group of users with malicious intent regarding you or your company. What you say via Twitter, no matter what is tweeted, can be accompanied by negative reactions. Understanding this part of Twitter culture can help you be aware of the consequences. The ability to hide those detrimental tweets will prevent the spread of negative reaction revolving you and your interests. With these obstacles removed, you are given the freedom to push whatever information you desire to the public and allow positive tweets and retweets to be connected to you and your Twitter page.

However, suppressing these negative tweets comes with a price. While it certainly helps keep your interests on the front lines, it also prevents you from getting a grip on what you've done that instigated the negative reaction in the first place. This is where understanding the public's view of you comes into play. Be sure to take the time to get a better understanding of what the public thinks of you or your business and adapt the necessary changes.

Negativity comes in many different shapes and sizes. Whether it is through offensive language or hurtful opinions, tweets with negative elements should be caught, identified and tracked so that further non-constructive tweets can be curbed. Being notified in a timely manner when such tweets are found can make an enormous difference in preventing further damage. Remember that appearance means everything to you or your business's interests and any destructive tweet could grow into a bigger problem if not dealt with.

It may seem like all of this is a lot and incredibly difficult to handle alone, but online reputation management firms like Centel Media™ can help with page design and promoting so that you can focus on improving the necessary aspects you desire. With help in your Twitter dealings, you or your company can focus on spreading out and reaching new and exciting opportunities.

By Matt Shaffer,
Creative Writer,

What Online Reputation Management Can Do For Your Hotel

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Hotels offer services that require an appearance suited to the delicate tastes of incoming clientele. If a hotel is perceived as dirty or lacks good customer service, then the chances of a prospective guest choosing this hotel is dramatically decreased. With the hotel industry crowded and competitive, it takes a solid appearance to entice potential customers towards your hotel. With most hotel bookings done online, managing your hotel's reputation across the channels of the Internet has become essential.

When searching the web for a hotel to stay in, travelers often land on websites designed to compare all the different hotels in the desired location. Obviously, there are several factors that a client will look into to make his or her decision. How much will my stay cost? Can I get two beds? Is breakfast complimentary? Each of these questions is important to address in the information your hotel provides to each comparison website. These elements may be difficult or even impossible to change depending on what your hotel offers, but that doesn't mean you have nothing to help entice your clientele.

The comparison websites are always equipped with a comments and reviews section that allows past customers of your hotel to speak their minds on the experience they had while staying as your guest. These reviews have just as much importance to your hotel's appearance as any of the questions listed above. And better yet, online reputation management firms like Centel Media™ can help your hotel handle these comments and provide you with honest, respectable reviews that will aid in highlighting your hotel's unique strengths. Placing these strengths front and center gives your hotel an extra advantage in grabbing your potential customer's eye.

With as many hotels as there are, finding those unique elements that separate you from your competition is one of the most important pieces to improving your reputation. What's even more important is knowing how to show off these strengths. Using the proper approach, your hotel can brag about what makes you different, comparing your strengths with the weaknesses of your competition. The uniqueness of your hotel will offer a compelling argument to your customers that will stick in their minds and make your hotel memorable. Luckily, Centel Media™ offers a chance to make these goals a reality, and gives your hotel the opportunity to grow.

By Matt Shaffer,
Creative Writer,

What Can Make or Break Your Business? Your Online Reputation Management

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With today's rough economy, it is essential to find a reliable online reputation management firm to allow your business' website to step above the competition. Without that assistance, your business will be lost amongst the overwhelming search engine results of thousands of other companies similar to your own. In addition, any negativity that has bred on your website will flourish and drown out the unique aspects of your business that can be highlighted as key strengths that separate you from your competition.

We all have searched on Google, and we all know how likely it is for us to click on the links that show up first on the list of results. Letting your business fall further and further down that list of results may be the difference between the success and failure of your business' website. Getting possible customers to see your website when they search for your services can make a world of difference for your website and thus, the likelihood of gaining new clientele.

But what happens when a possible customer does click on your webpage? Well, the content that shows up first has an enormous impact on that viewer's perception of not just your website, but your entire business. A well designed website can do wonders, but the content must also reflect an air of professionalism and positivity to entice your customers. Negative comments or reviews can change a customer's perception in an instant, rendering any professionalism or enticement mute.

That perception of your business does not only come from your website, but any website that has a direct or indirect connection to your business. Social media is often that first glimpse of your company new clientele will see. Ensuring that your company's pages on LinkedIn, Facebook and Twitter are kept up-to-date and free of negativity maintains that professionalism and reliability your business needs to survive. Along with your social media pages, other websites that have reviews or comments about your services are equally important to the perception of your business.

Centel Media™ can help you achieve all of these goals. Improving your company's appearance online will give you the tools to grow your business. Through improved search results and the suppression of negativity on your website and social media pagesCentel Media™ will steer your business in the right direction.

By Matt Shaffer,
Creative Writer,

Speak From the Heart

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The best thing you can do for your business or brand when it is embroiled in turmoil and scandal is speak truthfully but most importantly speak from the heart. Customers don't want to listen to a written apology or statement that in all likelihood wasn't written by you.

It makes you seem like a puppet who is just trying to save himself from further trouble. Though that is your goal it should be done with your fans and customers in mind, these are the same people that supported you when you were starting out and stuck with you through thick and thin. It is your responsibility not to give some weak speech or apology that you don't mean, all it shows is you could care less about the support you get from your customers.

Admitting your mistakes and wrongdoings are the first step in speaking from the heart, doing that means you are willing to accept whatever punishment comes your way. The next step should be speaking from your own personal point of view, say what needs to be said not what you think needs to be heard trust me if you do the latter people will smell it a mile away.

It bothers me sometimes when people read statements off of papers. I am not against it and I know you are not going to memorize a whole speech but what messes people up is their body language. The language that your body gives off and the expressions are going to overpower the words that are coming out of your mouths because we will be drawn to that rather than your words. Most people don't realize while they are speaking their body language is being analyzed and interpreted as well.

You would think that they would be properly trained before they went on TV to give a statement but I guess they fell asleep on that part on the lesson. For those with celebrity status i.e., athletes, actors and actresses this is a recurring theme that I see with them on a daily basis. Not only do they seem like they don't care but when being interviewed to give explanations the body language only cements their stance.

Soon enough they will learn that they should be a bit more professional and humble, after all you are speaking to people who support you and your future somewhat depends on their approval or disapproval of your actions. It is your best interest to present yourself not only professionally but honestly, no matter what you have done if you are honest in due time you will be forgiven.

Be Careful how you present yourself when you are speaking to the public especially if you are trying to redeem yourself. Negative body language and forced speeches will get you deeper into trouble rather than out of it.