Friday, August 30, 2013

SEO and Pre-Optimization: Which is Right For You?

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
A high ranking on a search engine can carry significant weight. No matter what the goal of you or your company may be, you want to be recognized and you want to be recognized first. With the correct keywords, you or your businesses should appear on the first page of results, giving you visibility that will bring a constant influx of new sales. The formula for search engine optimization is simple on the surface, but the process can be difficult without the proper experience and knowledge.   
Currently, search engine optimization is the most influential component of online marketing, with pre-optimized websites quickly becoming more and more popular. There are a few questions you should ask before committing to these services, like:
What exactly do all these products promise to the success of my company? What’s the difference between search engine optimization and pre-optimization?
Search engine optimization is a service designed to insure that your site, one that is already established online, appears high on the list of results when someone searches for keywords that match you or your business. Linking strategic keywords to your site will, in turn, maximize your number of visitors, and thus increase site traffic.
A pre-optimized website is built on the same premise of SEO. But, instead of linking keywords to an existing website, a website is “pre-ranked” with keyword that customers are searching for before it is associated with that particular company. Once this ‘blank’  pre-ranked site is at the top of search engines, the site is then leased to you or your company, converting all necessary information to reflect your interests. Essentially, these are successful templates or molds that can be shifted and altered to accommodate the information you want.
Whether you have an existing webpage that you would like to see at the top of the results page, or you're just starting out and want to quickly jump the ranks, the most effective way to create a fully-optimized website is to find and invest in an experienced web development company. A company well-versed in SEO dynamics and can offer all-in-one solutions such as quality content, link-building and social media design. With this help, you can finally obtain those high search engine rankings you've been hoping for.
Thankfully, Centel Media™, the top-rated online reputation management firm, has services in search engine optimization. If you want to know more, follow this link: http://www.centelmedia.com/google-adwords-optimization.html

Also, if you wish to learn about Centel Media™ website design services, you can click here: http://www.centelmedia.com/website-design.html

In order to improve search engine results for your online interests, you should first understand what options you have and which one is best for you.

Thursday, August 29, 2013

Refurbish Your Online Real Estate

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Real estate is a business that relies on trust. A potential buyer or seller is placing a lot of faith into the hands of an agent who they believe will help them secure their future. No reasonable client would judge an agent based solely on how they appear in their profile picture. They would research their licensing, credentials, current listings, and previous client reviews, all in order to ensure they're making the right decision for themselves and their family. If a real estate company or agent wishes to ever gain the favor of potential buyers and sellers, they need to reassess their online reputation. With most people seeking the Internet to research agencies, a well-established online presence is crucial to gaining the business of new clients.
There are a few things realtors can do to manage their online reputation:
1. Invest in domain names. An online reputation can benefit greatly from multiple, recognizable domain names. And the more you acquire, the better. Don’t just limit your options to YOURNAME.com, use other variations of your brand name and make sure to establish the .net and .org options as well. Even if you don't use all of them, it’s an easy way to spread the presence of your business.
2. Build online authority with blogs. Online reputation is not strictly developed by your customers. By maintaining a blog, you can illustrate to site viewers just how much you know and how proficient you are in your field. Hiring a professional company to create these blogs can seem like ‘cheating,’ but in reality, an online reputation management company can be the bridge between you and your potential clients. Maybe website design isn’t your strong point, but that's no excuse when your real estate business suffers because your blogs are poorly presented.
3. Know where to get connected with interested customers. Each industry, including real estate, has its own community. There are sites specifically created for people who want to discuss topics regarding real estate, providing others with relevant information to help them make good decisions. Research the sites most prevalent to your brand. Get connected by uploading as much information as possible about you or your company, and update it often.

Centel Media™ has services that can benefit any real estate business. If you want to know more about these services, such as blog creation, website design, domain name registration and search engine optimization, follow this link: http://www.centelmedia.com/products--services.html

Real estate businesses can find hidden value in their websites by simply changing the way they're presented online.

Fighting Back Against Negative Imagery

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Today, images can be captured instantly, and within seconds, uploaded and spread across the world. We tend to overlook the influence of inappropriate images posted online. They have the potential to harm our reputation, along with all those we are associated with. As a professional, you need to be especially mindful of images that represent your brand and stay vigilant in protecting your interests from others who wish to exploit you through negative imagery.


In some cases it may not be too difficult to remove embarrassing images connected to you or your brand. In fact, it may be as simple as asking one of your employees to remove something from their Facebook page. However, in other scenarios, the image may be legally protected. If this occurs, your chance of getting it removed from its source weakens, in addition to the incredibly taxing process it all soon becomes.


When left untreated, negative images can harm your brand reputation. Those images could end up as the first result that appears on a search engine, the first impression of your brand that potential customers will see. With such a first impression, customers will judge you or your company unfairly and be steered in the direction of your competitors. Any random individual or competitive corporation can take a damaging image and spread it publicity. You want these images taken down so potential clients don’t confuse your business for something other than its true purpose.


There are many solutions offered by companies that specialize in these situations, readying you for combat against potentially threatening images. Centel Media™ offers a negative image suppression service, which fixes these problems for you, so that you don’t have to handle them alone. Our team of experts will not only suppress the negative image, but flood the Internet with positive images as well, in order to redirect the focus.


Centel Media™ can also trademark an image for you. By trademarking an image, we make sure that no one takes an original image created by you or your company and uses it without your consent. When you put your time and effort into creating something, the last thing you want is for someone to take it away from you.


Take control of your brand reputation and your brand image, remove unwanted images from search results and provide positive media to your audience.


If you want more information about Centel Media™s negative image suppression service, follow this link: http://www.centelmedia.com/negative-image-suppression.html

Tuesday, August 27, 2013

Don't Sink, Stay Afloat with SEO

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Unless you've lived under a rock for the last few decades, then I'm guessing you know the importance of an online presence. If you have a business that's reliant on a website, the search engine becomes your lifeline, securing a safety net that will save your business from drowning. The further your business falls down the rankings of search engine results, the deeper you sink.
Let's say your business is a bicycle shop. If I entered "bicycle shops near me" into a search engine, it would provide me with a long list of business similar to your own, and this list will only grow depending on the size of population in the area. Searches similar to the example I've given are perhaps the most critical in the success of your business's online site. Ensuring a safe spot on this list can be incredibly difficult, and without proper guidance, will end up ruining a promising opportunity to expand your clientele.
Search engines have such a profound impact on businesses, that many implement SEO strategies, lease pre-optimized websites, and invest in keyword advertising. With a competitive market, companies seek any and all options to move their search engine rankings towards the top. Many businesses, especially small ones, fall into the trap of thinking that search engines aren't necessary and that word-of-mouth and foot traffic are all you need to thrive. But, what recent economical woes have proven, is that those aren't enough anymore. Why sacrifice a potential customer base, simply because you've failed to develop your online presence?
What many businesses may not know, is that you can manage how you appear on a search engine. Results often come with the misconception that they are random and out of one's control. However, these perceptions are false. Companies like Centel Media specialize in optimizing your search engine results so that your business is represented fairly online. Their services promote your website for you, so that you don't have to get lost in the confusion of search engine optimization.
A high search engine result will bring hordes of new customers to your business, a simple fix that could give your company's appearance a jolt. With Centel Media's search engine optimization services, your business may find exactly what it needs to rise above the waves. If you want to know more about SEO services provided by Centel Media, follow the link below:


Courtney Fisher
Staff Writer
Centel Media

Monday, August 26, 2013

Protect Your Company From Bad Break-Ups

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
When relationships end, it can be messy, especially if either party is walking away hurt or angry. Anger can inhibit the thought process like a drug. Adrenaline is pumping, nostrils are flared, and people start to react in unpredictable ways. Mostly, these feelings of hurt or anger manifest themselves into poor choices, choices that have consequences long into the future, long after the anger has subsided.
Revenge is a common response during moments like these. It’s human nature to attempt to ‘get even’ in order to alleviate our own pain. It doesn’t matter if it’s a personal or professional business relationship, or why it ended and who ended it. Both parties are in a vulnerable state, open to the possibility of revenge.
Ending business relationships, such as firing an employee or terminating a customer's contract, could alleviate problems for a company. But, it can also cause an unwanted backlash of anger and revenge from the employee or customer. Of course, you should never feel obligated to keep employing or doing business with such people. What you need, is to be prepared and able to handle their reaction.
The consequences of vengefulness in business can result in massive turmoil. Slanderous messages towards or about your company can appear in inboxes, social media platforms, television news, radio, and print. Depending on the depth of disgruntlement and hostility of the employee or customer, this could continue for months and seriously impact the reputation of your company.   
Although negative customer comments or reviews can be harmful, slanderous comments from former employees can be worse. These employees have inside knowledge of your brand. Like a cat burglar with a set of blueprints, a disgruntled employee knows the layout of your company, all the weak and vulnerable areas to attack. Managing this type of ‘break-up’ and reputation breach can be difficult if you don't know the steps to recovery.

When these type of revenge tactics present themselves online, they will harm your online reputation. For any online business, taking quick action to curb negative, slanderous comments must be a top priority. Such situations deserve the attention of professional internet reputation management services. Companies like Centel Media™ can restore your brand's reputation and corporate image with services tailored to address your specific needs, concerns, and goals.

Friday, August 23, 2013

Adapting to Your Reputation Needs

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
You wouldn’t shop at a hardware store when you needed new dinnerware, and you wouldn’t visit a flower shop hoping to find toothpaste. Choosing the right type of store is common sense, but what if you did and ended up with a product below your standards? Like if you went into a clothing store only to find jeans of the wrong fit, color or size. Would you still buy them? They're close enough, right? Or would you hold out, go to another store and find something that meets all your expectations, not just a majority of them.
When searching for a specific product, it can often become tedious and frustrating, especially when we don't have much time or are constrained by finances. When we're limited, we end up settling for something that comes close to meeting our needs but lacks in some way. Brand Reputation Management Software works similarly to the jeans in the clothing store mentioned earlier: a product designed to “fit” hundreds of different company shapes and sizes, molded vaguely enough to work with every company. These programs are built on data collection and analysis, advanced algorithm for auto-categorization, associating keywords and common terminology to monitor your brand's presence in social media.
The problem here is that each industry and each individual company have their own unique language related to their specialty. Realizing the specific needs of each individual industry and company, the best brand reputation management firms don't wait to take the initiative in programming new words and customizing key phrases into their software, all to broaden the pool of data collected.
Monitoring collected data is only one element in the detailed and intricate process of managing your online reputation. Before your brand can be monitored, it must be established. Creating a solid foundation for your brand name is essential to the success of your online reputation.
If you're looking to increase brand visibility and online reputation, you should want to stand out from the crowd, not ‘fit’ into a computer program and predestined mold. Don’t settle for a company that only meets some of your needs and only fulfills most of your expectations. At Centel Media™ we work individually and specifically for you or your company and include keywords that describe your expertise or product.


Online reputation management should be detailed to your specific interests, not for a generalized whole.

Thursday, August 22, 2013

Things To Consider Before Sending That Email

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Emails present a golden opportunity to engage or extend a relationship with potential or pre-existing customers. It also gives a business the chance to anticipate and answer questions about their products or services. But beware, emails may become a source of damage to your brand's reputation.
In both your personal and professional relationships, when communicating by email, there are numerous things to include or avoid.  Obvious suggestions like spelling and punctuation are to be reviewed before pressing send. But, there are some more meaningful aspects you should double check before bidding farewell to your latest email message.
1. Value the long-term relationship
It may be tempting to take short cuts in your correspondence, especially if the recipient is unknown. But, each online interaction is an opportunity to invest in something positive. Ask yourself – does the content of my email keep the conversation going? Does it positively reflect my interests?

2. Value your reader
Don’t be patronizing or talk down to your reader; they may not be an expert in your field, but they could lead you to future clients or connections to other business contacts. On that note, if your reader is a bridge between you and potential contacts, don’t abuse their position, be respectful of their individuality.
Do a little research to be mindful of the reader’s situation and current state; this may be difficult if your reader is unknown, but you can imagine your target audience and build a conversation from that starting point. For instance, if your reader is associated with a specific company, it would not be a good tactic to rave about their competitors.



3. Clear the way
Your job as author of an email is to be like a talented tour guide, pointing out relevant architecture to a tourist. Speak clearly and directly with your reader, don’t use jargon and slang that will trip them up along their journey.


Check these three points prior to each email to ensure you keep things coherent and meaningful for all parties. One email can set the tone for all future exchanges, don’t let an opportunity go by due to negligence on your part, spend the extra time to review and edit your emails, it will certainly pay off in the long run. Remember that all written content is a reflection of you and your business.

Wednesday, August 21, 2013

LinkedIn Proves The Importance of a Social Media Presence

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
I began scouting colleges and universities five years ago, only five years, and in that time I selected undergraduate and graduate programs through meticulous research, index cards, and color coding. Of course, the internet provided a great deal of information, but there was no personal interaction, the closest I came to really finding a true feel for a potential school was through the standard tours on campus or when I read each school's marketing materials that came through the mail in bulky envelopes.
Having recently experienced the process of selecting a school, I am both excited for the new ways students can reach out to schools, while also envious that it isn't me who can reap the rewards. Not only do they have the perks of social networking sites such as Facebook and Twitter, where they can connect with and follow the school and its alumni, LinkedIn just announced a revolutionary networking feature: ‘University Pages.’
University Pages allows schools worldwide to present themselves and connect with their future students, similar to how business professionals already connect with future clientele and employees. The real game changer here is not the development of a new page or flashy new service provided to schools, it's LinkedIn new membership policy that allows users as young as 13 to join the site to help plan out their future.
This is a marvelous strategy that produces double the rewards. Since its release, 200 universities have created their page on LinkedIn and this number will continue into the thousands in the coming weeks. With a membership base of 240 million users, that number will increase exponentially when you take not only the future students into account, but parents, educators, and all other parties related to the interests of academics.
What the young, up-and-coming students in the world should take out of all this, is that the importance of social media is continuing to gain steam. No longer is social media geared towards personal networking, but has since become a connection to every aspect of life. Now more than ever, it's crucial for everyone to keep their social media presence in mind, both in preventing possible embarrassment and highlighting what you can offer to future schools or professions.
If you need help crafting a presence in social media, consider Centel Media™. Their services can help you build a platform in social media that can expose your potential to the world.
LinkedIn's new 'University Pages' feature exposes the increasing importance of building a positive social media presence.

Tuesday, August 20, 2013

How Social Networking Can Impact Search Results

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
It’s uncommon for any viable online marketing campaign to shy away from using social networking as an integral asset. But, that shouldn't be the only component to a successful online business.  Without the implementation of a broader strategy, social networking isn’t enough to make the notable difference in search engine results, and in overall business growth. There’s no denying the effect social networking has on search rankings when it is used in conjunction with other marketing devices. But, participating in social networking is unlikely to deliver results if you or your brand fails to share valuable content.

That is the initial step, developing sharable content. Interesting, unique, and creative content will do more than inspire a quick glance. Working without this is like putting the cart before the horse. Even if your brand is the first result in a search engine, a lack of relevant content will quickly push a user on to search result number two. Online marketing and brand reputation development is a two-part system. It’s about generating the emotional and personal buzz on social networking sites, which will then fuel the technical and logistical aspect of search results.
Search engines are not a natural cycle that revolve around human emotion, they are algorithms based on repetitive data. The trick is to develop a natural cycle through social media sites by letting your followers do the hard work for you, without actually knowing they are providing the repetitive data that improves search engine results.
At Centel Media™, our services include Facebook and Twitter page optimization. We will assist you in gaining likes and followers on social media sites in order to help you gain a public presence on search engines.  If you choose to take on Centel Media™ social media optimization service, our web experts will give your page that initial push in promoting your company so that your social media page can get the results you've been hoping for. Centel Media™ has the means of doing this in an honest way, without resorting to buying likes and followers.
As previously outlined, having likes on Facebook and followers on Twitter can really push your business to new heights, but not without the right content. With this newfound fan base, you can publish content on your social media sites and be assured that it is being seen. Establishing followers that could become potential clients is a necessary part of improving your online reputation.
Centel Media™ is here for all of your social media optimization needs to help you reach the level where you and your business deserve to be.

Monday, August 19, 2013

Tracking Your Online Reputation

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Just as the internet opened the world to us, it also opened us to the world. Studies show that the younger generation is spending over 8 hours a day online. The price we pay for all this interconnectedness is our diminished sense of privacy. Without the proper approach, you or your brand's reputation may become the victim of negative online exposure.
As you surf the Web, information is being collected about you. There are three types of tracking sites that record your information: sites that you provide consenting information, sites you visit without providing any consenting information, and sites you do not visit and do not knowingly give information. It’s perplexing to think that websites we never even visit gather our information. They seek us out, following our online movements by association. These associations may not seem important to you, but remember, everything online is connected.


This type of virtual stalking is known as behavioral tracking, but not all tracking is bad. Many services rely on behavioral tracking and user data to provide relevant content and enhance the online experience. But most tracking happens without users' consent and without their knowledge. Unfortunately, it’s out of your control who, when, how and if you or your brand is tracked.


With countless sites tracking you, keep in mind that your reputation can be affected without your awareness. Privacy should not be something you compromise, and your reputation shouldn't be either. It's your right to know what data is being collected about you and your brand, and the best way to handle it is to be active in managing the data you provide to trackers. Blog posts, social networking, press releases, and Wikipedia submissions, are all outlets for data collection.  


Remember, not all tracking is bad. Tracking can provide the opportunity to connect potential clients to your company. It can make those large leaps in association that can grow your brand's reputation in a positive way. It’s just a matter of controlling the output of data that is being tracked.


Centel Media™ can help you and your brand build and manage a successful reputation that promotes positive tracking and healthy data collection. This data is being tracked even now; so the longer you wait, the more negative data could be compiling!

Friday, August 16, 2013

You and Your Customers Are a Team

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
In a perfect world, both the customer and business will coexist as a team so that each get what
they want from the other. Businesses want the money and customers want the product. Often times, a gap widens between the two, mostly caused by faults on the side of the business, but not always.

Poor customer service or product will certainly lead to a rift between you and your customers. To fix this, you must look from the customer's point of view and determine how you
and your customer can work together and evolve into a promising relationship full of continued satisfaction on both ends.

Teamwork between a business and customer is built on strong, solid ground. The foundation
comes from one party having something the other wants or needs, so an agreement is arranged to
satisfy both ends. There must be an open conversation between the customer and business, so the
business can understand if their approach is working and what they need to do to improve. It is
impossible for a business to change if they are unaware of what they need to change in the first
place.

Your business can put millions of dollars into your marketing, research and promotion, but if the
customer is not drawn in to what you put out, then all that money will be wasted. The only result
from this tactic is a negative reputation, because customers will feel like you've chosen to ignore
their wants and needs. Customers should never have to respond to changes with resentment or
betrayal, and in order to prevent this, businesses must listen before acting. On the other end,
customers should speak up if they have an issue with anything occurring inside a business. A
customer's feedback can be the reason a business changes for the better.

All of these points boil down to the fact that businesses and customers benefit the most when
they are working as a team. While it may seem that the business gets most of the blame for
poor teamwork, in reality, it takes both sides for a relationship to work successfully. What the
customer gives, the business dishes back out, so it is key for the customer to give the right
feedback to help the business grow into what they want it to be.

The relationship's appearance may seem disproportionate, but that's simply because the business has a larger presence. In reality, the customer and the business are on the same level, and how that relationship evolves is the difference between your business's success and failure.

Hand in hand arm in arm helping each other can do no harm.

Thursday, August 15, 2013

Negative Suppression Services

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Roughly 90 percent of internet users who visit online communities do not participate in open discussion. This includes a lack of commenting, writing reviews, or sharing to other social networks.

However, the majority isn't what should worry any online website, it's that 10 percent minority who have much sway on the public's opinion. These users may go to the extremes to make a negative opinion about your site heard, taking their view and posting it on your site or an outside article, which may cause the problem to spread to dozens of other online outlets and social networking sites.


Negative articles can then appear in search engines, and possibly end up high on the list of results.
No matter how hard you try, there will be some degree of negative response to your
online presence. These things happen to every company, but even a few negative articles
will skew and distort your personal or professional reputation.

Centel Media™ can help to eradicate these negative comments and fill up search engine results with articles that push a positive viewpoint of you or your business.  Centel Media™ will use negative article
suppression strategies to bury harmful postings with a variety of techniques to flood the
Internet with articles highlighting your good qualities and accomplishments, and thus
pushing your negative posts to the bottom of the results page, never to be seen again.

However, even after a few negative articles are suppressed, what's stopping new negativity
from surfacing?  Well, Centel Media™ has the tools to help protect you or your business's sites
from further damaging comments. With greater preparedness, you or your business can
fight back against negative comments before they even come into the picture. Having that
insulation is a priceless asset to any online interest.

Upon the acquisition of these services, clients can see what you want them to see, without
the obscured image painted by negative comments. No one knows you or your business
better than you, and no one should have the authority to control how you appear on the
Internet.

You have the right to manage your company's image and  Centel Media™ is here to
help you do just that. They strive to ensure that you or your business stands strong against
negativity on the web. With search results consisting of what your business is truly about,
you will be one step closer to maximizing your potential.


Don’t let negativity bury your brand's reputation, bury negativity with  Centel Media™ professional suppression services.

Wednesday, August 14, 2013

Taking Steps to Build Up Your Social Media Reputation

centel media
Most brands understand the importance of building a social network online. Establishing a Twitter handle, a Facebook page, and LinkedIn profile gives every company the chance to compete in the current virtual landscape of social-based consumerism. If you want your online interests, either for you or your company, to grow, then you must utilize social media.

It is crucial for any brand to take control of their social media interests. The most successful companies or individuals in the social media world set an example of authority, while also implementing and carrying out creative strategies. These brands prove that there is more work to be done on social media sites beyond the initial login process. There is more than one way to set a brand apart, and by taking a few different routes, you can follow in the footsteps of success.

The first step, is to provide truly inspiring posts via Facebook, through uploaded videos, memes, links or quotes that are “share” worthy. Go beyond a sales pitch or an informational pamphlet, tap into a universally human emotion or an area in need of motivation. Reach out to your consumers on a professional, yet personal, level.  

The next goal is to provide coupons or deals specifically designed for your Twitter followers. Give your followers a discount or bonus that isn't given to any other social media user or found in any newspaper. Something that your customers can take into the stores with them, and greatly increase foot traffic. Or, you can market another type of tangible reward, a reward for their continued support and following of your Twitter account.

The final step, is to allow your fans and followers to create portions of your social media for you. Have open contests for promotional artwork, or the next television advertisement. Encourage your viewers to become part of the team by submitting their ideas and casting their votes on the outcome.  

These methods of involvement in social networking are not just for companies and corporations, but any professional who wants to brand herself or himself as someone worthy of notice. If you desire to develop a robust online reputation, you must begin by taking strong initiative in your own social media activity, this is a guaranteed method to display your wealth of knowledge and passion within your field.

By Quincy Grant,
Press Secretary,

Monday, August 12, 2013

Negative Video Suppresion

Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
With the increasing numbers of citizen journalists, online videos are becoming more and more common. This escalates the chances of videos being published that harm your online reputation. These largely positive social technologies can have sinister downsides for companies that choose not to monitor such digital information.

From large scale anti-advertisements, to a simple picture slideshow. A clip from a bloggingsite, or an endorsed campaign. Negative videos can come from anywhere and anyone. The larger your company grows the larger the risk grows of negative media and videos, which could seriously and permanently damage your reputation.

Attacks on reputation are becoming far more sophisticated and targeted then they were in the past. One contributing factor is that the attackers have the ability to extensively research their target. They can do this by pulling information published on the victims own site and social networks.

A popular blogger might spend hours researching the names, titles, and job descriptions of your corporate employees. This is public information found on your company website, seemingly innocent. But, this true information could give credibility to a false accusation. A viewer of the video may reason that all other facts presented in the video about the company in question are correct, so the false accusation must be true as well.

It is not uncommon that negative attacks are fueled by public knowledge, you can become a vulnerable target by your the public information you yourself supplied to online sources. Of course, you could protect yourself by keeping your head in the sand, not participating in social media, but you would also be missing the benefits of these services.

Unfortunately, burying your head in the sand cannot turn back the clock on damage already done and the negative videos already appearing in search results. Videos are likely to show up in the first three pages of search results. Once they are published and searched, these videos can be shared, sent, and uploaded via email, Facebook, and other social networking sites.  

At Centel Media™, we offer “Negative Video Suppression.” A solution in which we create nearly 100 positive videos in order to push negative videos back past the third page where they won’t be seen. We publish these positive videos on various sites, including social media outlets, to increase their exposure and chances of dominating the first couple of search engine results pages.