With the increasing numbers of citizen journalists, online videos are becoming more and more common. This escalates the chances of videos being published that harm your online reputation. These largely positive social technologies can have sinister downsides for companies that choose not to monitor such digital information.
From large scale anti-advertisements, to a simple picture slideshow. A clip from a bloggingsite, or an endorsed campaign. Negative videos can come from anywhere and anyone. The larger your company grows the larger the risk grows of negative media and videos, which could seriously and permanently damage your reputation.
Attacks on reputation are becoming far more sophisticated and targeted then they were in the past. One contributing factor is that the attackers have the ability to extensively research their target. They can do this by pulling information published on the victims own site and social networks.
A popular blogger might spend hours researching the names, titles, and job descriptions of your corporate employees. This is public information found on your company website, seemingly innocent. But, this true information could give credibility to a false accusation. A viewer of the video may reason that all other facts presented in the video about the company in question are correct, so the false accusation must be true as well.
It is not uncommon that negative attacks are fueled by public knowledge, you can become a vulnerable target by your the public information you yourself supplied to online sources. Of course, you could protect yourself by keeping your head in the sand, not participating in social media, but you would also be missing the benefits of these services.
Unfortunately, burying your head in the sand cannot turn back the clock on damage already done and the negative videos already appearing in search results. Videos are likely to show up in the first three pages of search results. Once they are published and searched, these videos can be shared, sent, and uploaded via email, Facebook, and other social networking sites.