In business you always want to be the company that others admire, envy and desire to be. In order to stay atop that mountain you must have all aspects of your business in check. But as we all know nothing in life is perfect and few things are guaranteed. Eventually you will come across some unsatisfied customer and you will definitely have few rivals as friends that is just the nature of business competition. The customer can have a more damaging impact on your company than any rival could. Any infraction that occurs with a customer can hopefully be forgiven with proper press and time of course, but dealing with the internet keep in mind that it won't go away....ever!!! As a business your best bet is to take advantage of any Online Reputation Management available to you. Just letting things die down is not a sound strategy and in some cases has done much more harm than good. Some things are out of your control and if not acted on immediately can snowball into a bigger disaster than it started out as.
Reputation Management can not only help with just online searches but dealing with Social Media as well. Living in a global society you'd be surprised how much of an impact you can have on a country all the way across the world. If you choose not to properly deal with your issues at home when you go abroad they will be even bigger because of the image you have given your brand as one who doesn't care about it's customer. Dealing with any issue head on is always the best way to approach any customer related situation. After all customers talk and when the negative words get out about your company you will most certainly suffer the consequences. While the negative press won't go away automatically the effort you show in making sure you're providing the best service possible can only benefit you in the long run and after all the long run tells more than the short run.