Thursday, August 8, 2013

Why It Might Be a Good Time to Change That Bad Press

Centel Media,,  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Celebrities, no matter if they're a film actor, reality television star, athlete or radio personality, are constantly in the public eye and subject to media conversation. Unfortunately, it seems the worse their behavior, the bigger the splash, and the longer the discussion continues. This has been true for decades, from the era of paper boys in flat caps to our present ability to instantly stream news on our mobile devices, more papers are sold when the news is negative.

 There is a saying that any publicity is good publicity. You may think this to be true if no one has ever heard of you or your brand, since your brand has no reputation to corrupt in the first place. The public cannot form an opinion of you, negative or positive, so fifteen minutes of fame may seem beneficial. However, it is never advisable to begin your public reputation on the wrong foot because a poor first impression can be long lasting. Eventually, after the turbulence settles, it's the reputation that ends up taking the hit, possibly tarnishing it forever.

If you're struggling with brand management and reputation, then you may want to listen to a few words of advice. First, you need to devise tactics that can battle against negative accusations or comments. A wrong way to handle these situations would be to become defensive and deny any wrongdoing because it comes off as unprofessional and immature. Instead, you should take on PR problems with a productive approach. Focus on what you or your brand has done right or positive goals you have for the future, because doing so will shift the story from any poor behavior to your accomplishments and aspirations.

So, even though it may seem that all press is good press, because getting your name in the papers may peak interest and traffic to websites or blogs, in the long run, it can affect your career, along with all those connected with you. The ripple effect will reach a large pool of individuals and corporations that have taken either a personal or professional interest in you. When met with difficult situations or events that can have a negative impact on your reputation, don't focus on the allegations or other negative accusations. Instead, redirect your focus to past or present accomplishments, positive qualities or future goals. Leave a fresh image of optimism in the mind of the public.

Your Reputation Beyond the School Yard

Centel Media,,  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Our reputations can change at many different points in our lives. Billy, for example, had a reputation of being a difficult child to birth, his mother bragged about his ability to walk at an early age, and eventually he had the reputation among the daycare staff as having the most terrible temperament of all the toddlers.

On the schoolyard Billy was a bully, verbally teasing the other kids. This was a point where he began to have control over his reputation through the words he spoke and his behavior towards others. A change in neighborhoods meant Billy could begin high school with a clean slate. With no one knowing that he was previously a bully, he could rebuild his reputation. Billy had several more opportunities to repair and manage his reputation, like when he started off college, began his career, and joined new communities, along with the times he gained new experiences, and built social and business contacts.

At other moments in time, we no longer have the ability to start over, to have that clean slate; our reputations follow us, they precede us, in good ways or bad. After Billy had been with his company for five years, he had an inappropriate outburst of anger in a confrontation with a co-worker. The situation resulted in Billy’s termination from the company, and unfortunately, when he applied for positions with other companies, tainted his reputation, all due to his own actions and behavior.

    In the earlier scenarios of Billy’s life, his reputation was beyond control. In the later examples, his reputation was corrupted and tarnished due to his own lack of reputation management. In our day-to-day lives, we often receive new opportunities to begin rebuilding our reputation. However, we don’t have this same luxury in online formats. Content can be published, including pictures, videos, or commentary focused on us that is permanent in many ways. Once it is published online, in many instances, it becomes impossible to remove or undo.

Your reputation is perpetuated by your own actions, those you have control over and those you don’t. Your reputation is also determined by both yourself and others. If you have a desire to succeed in your business or personal life, it is necessary to manage your reputation in all arenas. 

Your Virtual Happy Place

Centel Media,,  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
"Close your eyes and go to your happy place." We've all heard this line so many times it has become cliche.  But, keeping that "happy place" in mind can help you approach web ventures from a different perspective. For you a "happy place" may be a large, open room with pale yellow walls and hardwood floors, fresh flowers and windows looking out over a lake, curtains floating in and out with the breeze, quiet, and restful. Or, maybe you prefer a plush leather chair in the corner of a crowded coffee house, jazz music playing, your legs curled under you, like a cat, nestled in with a newspaper.

In one paragraph I have created two very different and realistic virtual realities. Appealing to all the senses, utilizing color, size, shape, sound, feel, and visual surroundings. Much like these imagined places, your website or social mediapage is a virtual destination for all your viewers. Your first impression online can be captivating, uncomfortable, calming, or boring for your viewer. Depending on how you utilize tools such as website layout and design, photographs uploaded to Facebook, and videos streaming on YouTube, you can create an oasis or desert for the visitor.

In whatever online interests you have, the makeup of your virtual reality will be the difference in your audience's reaction. Aspects such as the options of background color is much like the paint on a wall, the layout of text and pictures are similar to the placement of furniture in your living room. These features are the rooms of your virtual home, and with the correct organizing and effort they can create a very satisfying place for your viewer.

Depending on the size of your virtual “home,” it may be necessary to hire a designer, a company or individual to give your website and your social networks the sprucing and customization that they need. It is a large task and an exhausting undertaking to design all the online content, and to do it effectively is another task altogether.

Without a welcoming and inviting space for your visitors, they will quickly become restless and frustrated at the lack of effort you put forth. A professional can assist you in creating a virtual space that your viewers will enjoy, and consequently a space they will spend more time in, visit often, and tell others about.

Gain Attention Through Twitter

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Twitter can be a great platform to make your voice heard, giving those who wish to be noticed a chance for their popularity to grow. If you're interested in gaining attention for your blog, career or any other reason, then you may want to listen to a few quick tips first. Many use Twitter casually, following celebrities, figures, family and friends just to stay connected with the world and what's going on in the now. And, believe it or not, making an account geared towards expanding your name should retain some of those casual elements if you truly want to gain followers. Just like in the real world, you need to build a network from the ground up, one that gives you more clout and a chance to be noticed by a larger number of people.

A casual Twitter user wants to remain in touch with people they care about, either ones they know personally or celebrities and figures they want to know more about. To be noticed on Twitter, you should first establish a similar platform, following people you know and want to know. Give your Twitter page an identity and character, so that when you do gain more followers, they see that you're invested and not some hollow figure without a purpose. After you maintain a solid base, it's time to think about what you can offer to Twitter that can gain you followers.

To begin establishing your name, you should come up with a goal for using Twitter. Do you want to tweet about a specific topic or do you want to use Twitter simply as a way to speak to the public under your own name? The way people react to your page will be determined by what your Twitter interests are, so make sure you choose something that you truly want to follow through with and can keep consistent. Now that you have your purpose, it's time to branch out and begin building your network.

To gain followers, you need to be active on your Twitter account and tweet regularly. Responding to other's tweets will get you seen by more people and spread your name further. Be a part of conversations in as many different places as possible using creative tweets that can attract people who agree with you or like your personality.

If you still need help gaining followers, check out Centel Media™ social media promotion service.