Thursday, June 27, 2013

Commitment to Excellence

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Some business owners may think that they are committed to doing everything in their power to make sure that their company is at the top or near the top of the sector that they are in. The truth is, most businesses are not and it is usually one small detail that is missing that will set them on the path to excellence.

As a business owner, you should have a checklist of things that can help put your business over the top and ensure that it stays there. Your commitment to seeing your company do excellent in whatever field it is in should drive you to make it the absolute best. While that may be the motivation, it is not always a reality. What you think may not be costing you now is surely going to cost you in the long run.

Being that business operations have totally transformed from eight hours a day to now twenty four hours a day, it is more important than ever that you find ways to keep your customers well informed and interested. Not doing those important yet simple tasks is what can lead to loss of profit. More importantly, your company may very well develop a negative reputation, which is the last thing you need. In order to avoid a situation like this, I suggest you have a good team dedicated to your company and that will support it around the clock.

With the world being more technologically savvy, it is important that you give constant updates to your customers as well as keep the account professional while on business hours. Many companies have felt the urge to comment about something being said about them--what turned out to be good intentions turned into a nightmare.

With your social media activity taken care of, it is now time to focus on the products and services you provide your customers. As an owner, you shouldn't feel satisfied just providing simple service and doing just enough to meet the customers’ expectations. You should want to go above and beyond making the customer feel like it is the first time doing business with you. If you provide that kind of service, you will always be able to do business.

The most important thing you should always be on top of is your company's online reputation. This can have great ramifications if not taken care of. What if there are some false claims or accusations going around about your company that you don't know about? It could start to affect your business. You need to make sure you fix that problem with either your own in house team or hire a professional firm to take care of it. Resting on your laurels in a situation like this is no way to maintain excellence. The simple things can turn a good company into a great company. Striving for excellence should always be your goal but you have to work towards it.

Excellence is always something you should strive for. How you get there is on you and your willingness to achieve it. 

Big Help For a Little Company

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Just a little push can put a small business into the spotlight where it belongs. But where do you get that push from? Is it investors or self-promotion? While both of those are two very essential pieces to the puzzle, the third one is often overlooked and that is online reputation management.

What is often needed to move on to the next level is usually right there in front of you, you only realized that after you searched far and wide for some magical key that was supposed to push you to the top. For many business owners this has often been the case as they race to find something that can sustain their business against the 5-year make or break deadline they are facing.

The truth is 5 years is a very long time if you not only use it properly, but most importantly are productive and committed to seeing your business rise to the top. If you don't have this type of foundation set then you are wasting your time. But you do, and you have reached a point where you are looking for a push and you are looking at the many options you have to choose from.

Among those options is one that you have overlooked, because at the time it didn't seem to be the right move to make. But, that was then and this is now, and you are bordering on desperation and willing to try anything. That option you have chosen is to hire a professional online reputation management company, such as Centel Media™, to help you. Now while you may think you are popular among your many satisfied customers, you can't forget that business is competitive so you must know what is being said about you among your rivals.

Now that you have Centel Media™ working for you, it gives you a leg up in knowing what your reputation is online. This is very important, but you also have a more visible presence on social media networks such as Facebook and Twitter. You never had time to do this before and now that you are engaged in it, you see the difference. So it looks like that overlooked key turned out to be the big push your small business was looking for all that time.

It is amazing what can happen if you take the simplest thing and apply it to your business. It can't hurt to take that chance. You will never look back and say you wished you would've did things differently.

Match Made in Heaven

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Mergers and acquisitions are an essential part to growing a business as well as expanding your market share in your given sector. Before you merge, make sure the company you are partnering with has a good reputation.

For many businesses, the opportunity to merge with or acquire a competing business is an opportunity that can't be passed up. Not only does it increase your profit, but it also increases your visibility in your business sector, which allows you to branch out into a different area of business. This can bode well for you if you have the right people in charge. When this opportunity knocks, you rarely see it passed over.

While the majority of mergers and acquisitions are completed, there have been a few that were not or should not have been. However, the money outweighed the better judgement of those involved. There are several reason why some mergers and acquisitions don't work out. The few that stand out often involve the deal favoring one brand over the other. Inexperienced people are put in charge of the deal. But, one reason that is rarely talked about is the reputation that the two businesses have.

Emphasizing having a positive reputation can never be overstated, but most of the time it is understated and can cost your business dearly if you choose to merge with a company with a negative reputation. In my opinion, there is no amount of money that can be made to overlook the shortcomings and negative reputation of a company that you are choosing to merge with. You must keep in mind when you merge or acquire that business you are taking on has it's problems as well. So, be prepared to do major damage control.

For companies that merge and have a bad reputation, that might be the smartest decision to make. If you are unable to shed the negative rep that follows you, what better way to take the heat off of you then to merge with a bigger company with the hopes of having their good reputation rub off on you. While this is a good reason for one company, the damage might be too much for the other company. Therefore, they might be willing to partner until they see that your reputation has improved or they feel they can help improve it themselves.

Mergers and acquisitions have been good for a lot of businesses and can be very lucrative for all parties involved. But before you sign that line, check the reputation of that company. You never know what might pop up later down the line that might have a damaging effect on your clean reputation 

How To Check A Company's Online Reputation

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Online reputation is everything for a company in today's market. As a business person you have to gather all the tools that are out there in order to help maintain your online reputation. Checking up on your online reputation consistently is a smart idea, and below are ways on how to do that. Even checking up on other company's reputation online is advised so that you can see how different companies deal with negative remarks and comments made about their business.

Google, as everybody knows, is where most people do their searches on. Simply typing in the name of a certain business will bring up a lot of results.  A lot more negative comments will appear if the company did not invest the time in properly building or maintaining their online reputation. Signing up for Google Alerts is advised because you will be sent notifications when your business name is mentioned, and hopefully you can jump right on that and deal with the fuss.

Why would you want to check up on your online reputation? Well the answer is simple, the more negative comments you receive the less positive recognition your company is going to get. As a business person your goal is to expand and continue gaining profit. How will you be able to do this with people writing negative reviews about your business, and you either ignoring them, or dealing with these problems in an inefficient manner. This is exactly why using Google Alerts is a much needed necessity

 Centel Media™, an online managementcompany, will help with your online reputation if you think you do not have the time to deal with your online reputation, or if you do want to deal with it professionally and effectively.  Centel Media™ have professionals dealing with the negative reviews that your business may have online, and having them moved from the top searches in Google for example. You may think your business does not need it because you do not have any negative implications concerning your business, but remember do no start when things are getting bad, instead build on having positive stipulation around your name immediately.

Remember that today business is built around the internet. Do not make it your enemy, use it to benefit your business by taking the right precautions to build a successful and positive online reputation.

Giving Without Expecting

Online reputation is very important, and doing things just to get results is not the always the best way to go. For example when you donate clothing, food, toys, and other items, you do this from the goodness of your heart. This should be applied to how you market yourself online.

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There are far too many people that care about getting results rather than actually connecting with their customers and giving them that much needed customer satisfaction. Do not get that fact wrong. Providing ways to successfully use your social media accounts and other tools regrading your online reputation will help build a positive reputation. However, do no lose sight on what is important. 

Writing blogs, for example, and commenting on your customers questions and remarks is a satisfying experience all by itself. Engaging in real, true conversations with people is another way of interacting without expecting much. You should not be writing blogs with the mere purpose of gaining higher rankings on search engines. Applying yourself this way will only lead to dissatisfaction, and you will not have the same desire or passion as someone who does it just to connect with other people. 

You shouldn't lose interest in getting that positive online reputation, but instead try looking at things from another perspective. It is much easier getting results that you want when you are not expecting them, but at the same time still doing things the right way. How many times have people done things just to see what they will get in return? I'm sure many have, but how many people can say they did things just because it is the right thing to do, and at the same time, satisfying their customers?

Online reputation is an area that requires much needed focus and determination in order to get the results that you want. The stress, and all of the other factors are overbearing sometimes, and that is why you have to be doing these strategies with the right type of mindset. 

If the stress of dealing with negative reviews and comments about your business, consider hiring an online management company such as Centel Media™ to help you get through this. Centel Media™ helps your business get a positive name that is necessary to attract new customers and keep a prestigious name on the internet.

Using Facebook to Help Your Online Reputation

There has been plenty of talk about how Facebook can damage your online reputation. For example, posting pictures or statuses that are inappropriate, or having others post things about you, are the most talked about activities that need to be avoided. However, there are ways to use your Facebook that make this social media account beneficial for your business. 

The first step is for you to update your Facebook consistently and provide useful and valuable content on the page. Having useless information on the page only takes up space, and as a business person, you want information that will help attract and gain more customers. Providing valuable content however, is not effective unless you have a community that you are communicating to.
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Building a community is essential in a Facebook business page because it builds trust between you and your customers. Think about it. If you do not have the trust factor going in your favor, potential customers are not going to have trust in the product that you are trying to sell them. Without the trust, more likely than not, the customers will go somewhere else who will gain their business. Do not let this happen to you, build that trust by providing valuable content on your page. 

Offering freebies is another great example of how to attract customers and keep them. When you offer a free trial or a free product, you are showing the customers that you have trust and confidence that your product is of great quality, and this will certainly do you well. 

Discounts are something a customer is always looking for. Having the option for customers to like your page or product on your Facebook page can be a great way to advertise the discount. 

Building your Facebook page strategically and correctly will help your online reputation because it will lead to customers writing good things about you on Yelp or other sites that deal with reviews. Giving a customer a positive experience is all that you can ask for, and it will do wonders for your online reputation

Building your online reputation is about doing things right and with careful thinking and planning. Take all the tools presented to you and use them to your advantage.