You can find a blog for just about anything, and it takes a little creativity and work to give your blog that much needed edge. The first step is finding the right topic, which can be trickier than it may seem. Your idea must have room to grow so that it doesn't come across as stale after blogging over a lengthy course of time. My best advice is to start a blog about something you're passionate about, something that means a lot to you. If you can provide a unique perspective on a topic you care about, your readers will take notice and appreciate it all the more.
Before you get seated to start writing your material, you should take a long look at how your blog appears to those who visit your page. Match the background, text and graphics with the tone of your blog. Don't settle for the default appearance that your blog platform initially gives you, take time and search the Internet for different styles you can use that will match your blog appropriately. Keep the page clean of clutter and if you use advertisement, make sure it doesn't become too intrusive on your guests. Always keep your guest's perspective in mind and don't shy away from constructive criticism they may provide you.
Once you get your blog's appearance up to par, the next obvious step is to provide content for your page. Do your best to keep your blog postings on topic to what you're promising to blog about. If you begin to stray from your original goal, new visitors will be confused and turned off by your inconsistency. One of the more difficult aspects to blogging is keeping your material fresh, especially if you're topic is narrow. Taking the time to do some research to gain new perspective never hurts, and thinking back on some personal experiences can provide a boost to exhausted material.
The final key to a successful blog is originality, which is much easier said than done. To gain a head start against potential competing blogs, do some investigating, look up other blogs that have a similar topic as yours and take note of their theme, tone and appearance. If you can take those elements and shift them around in a way that no other blog has, then you've got yourself an original blog. This is a challenging hurdle that requires a lot of creativity and thought, but with enough effort you can turn your blog into something great.