In our daily ‘feed’ of social media, there are endless lists of tips and advice, shortcuts and reminders that we bookmark to read later, we skim over the headlines to gather the “gist” of the article, and never really give it a second glance. We see tips on subjects like “how to organize your closet for maximum space potential,” or “the best advice when meeting your partner’s parents.” These are topics you may read out of slight interest, and never really take seriously. But when it comes to managing your online presence, especially if your livelihood depends on it, then it’s key to take these few tips into consideration:
Remember -- It Always Starts Offline
Complaints towards your brand name originate in the real world. Even if you’re a virtual company, and all correspondence takes place online, the root of the problem, and the fuel that keeps it burning, is always the person behind it. Things that are aired online, are aired by someone who experienced something real and are expressing it in a virtual way.
Stay in the Loop
Whatever the problem may be, don’t ignore it! As they say, ‘knowledge is power.’ If you don’t stay in the know about your own brand and your own reputation, how are you supposed to defend it if and when it comes under attack? How are you supposed to address your audience if you don’t have all the information they have? Do your research, and keep up to date.
Know When to Respond
As with the previous tip, don’t ignore! You should always respond, but don’t underestimate the importance of proper timing. Jumping into a conversation or comment thread out of anger will accomplish you nothing. Let it settle so you can look at it objectively.
Last but not least, promote your name. Be proactive and diligent about spreading the good word about your brand. Don’t be shy or embarrassed about tooting your own horn, if you don’t do it, no one else will.
These are just four things you can do to manage your online reputation, but there are countless others. Centel Media™ is a company that offers solutions to all your online reputation management needs, no matter how deep-rooted the issue may be.
The correct steps to online success are doable, but not always easy. Keep these tips in mind when approaching the management of your reputation.