Friday, April 4, 2014

CVS to Stop Selling Tobacco Products

CVS, a large chain health pharmacy, has announced that it will stop selling tobacco products at the end of the year.


In recent jaw-dropping news, CVS, a pharmacy focused on health and wellness, has just announced they will stop selling tobacco products in their stores by October 1st.  According to CVS, the product does not align with their mission of providing health services to the public.   When such a dramatic announcement is made, it is important to consider all aspects of public relations, with online reputation being a one of them.  CVS would benefit from the reputation management services of Centel Media™, a top online reputation management company, in order to monitor and manage the press after such a large public announcement.  Centel Media™ online reputation management services offer tools that allow a customer to track and manage online reputation, in real time, at their own convenience.


This is no small announcement, as CVS receives $2 billion a year from tobacco customers, which may cause shares of CVS will go down a substantiable amount. It still yet to be seen whether other pharmacies will follow by attempting the same stunt.  If CVS manages to continue its recent profitable path, others will probably march the same path. As CVS is the first to try this, none will be as jarring or create such a media blitz as this recent announcement.


In addition to stopping the sale of tobacco products, CVS will be creating a stop-smoking program later this year. Resources will be available in-store and online.  The sale of tobacco cessation products, such as nicotine patches, will continue to be sold in stores.


Hopefully, this move by CVS will hopefully have a domino effect on the health of the general public. Tobacco use causes premature death such as cancer, heart disease, and respiratory disease.  According to the CDC, one in every five deaths is a result of cigarette smoking, and tobacco use is the leading cause of preventable death in the US. Almost half a million people in the US die every year from smoking, including second-hand smoke.


CVS has received an overwhelming amount of public support, but online reputation is notoriously fickle. It is important that they continue to represent themselves in such a positive manner, and continue to manage their online reputation through companies such as Centel Media™. Way to go, CVS, for putting your companys’ morals ahead of profit margins.


Renee Miller,
Creative Writer,
Jonathan Wong,
Editor-in-Chief,



Control For Controversial Commercials

Even though commercials aired during the superbowl are extremely popular some of them receive a massive amount of negative reviews online. Top online reputation management company, Centel Media offers negative review suppression services that could help those companies and others bounce back from negative backlash.


Millions of viewers tune in every year to watch the superbowl for the intense game, awesome halftime show, and of course the entertaining commercials. The SuperBowl is the one event and probably the only time where people actually look forward to commercials interrupting their regularly scheduled programming. Companies fight to remain on the minds of viewers by the end of the night. In order to accomplish this, many of those companies try to touch the hearts of their potential customers and others take major risks with their ads. Landing a commercial spot during the superbowl has to be one of the biggest platforms of publicity for any company but not every ad is an easy win.
For example, this year Coca Cola attempted to pull at America’s heart strings by displaying Americans of a variety of ethnicities all singing “America the Beautiful”. The ad was meant to celebrate what America is about, which is diversity. However, not everyone felt the way that Coca Cola had hoped they would. As a matter of fact some viewers felt the exact opposite, calling the ad “un-American”. Viewers even took to Twitter and created the phrase “Speak American” which began trending immediately after. Since the SuperBowl generates such a wide audience the risk of offending a portion of viewers is almost one that you can’t avoid.
Negative reviews such as the ones I referenced before and those that may be similar are usually written in an impulsive and angered state. The person responsible probably isn’t even aware of the damage they may have caused someone’s brand or company. Other times the person who writes these negative responses is someone who may have had some previous grudge against the company they’re targeting, such as being fired by the company or even being an owner of a rival company. This is why top online reputation company, Centel Media™ assists companies with this problem by offering their negative review suppression services. In regards to the service, Centel Media™ employees will create an impressive amount of positive and most importantly truthful reviews about your company.  
These reviews will be posted throughout the internet on important sites that usually generate a lot of reviews. The positive reviews written by Centel Media™ professionals will suppress the negative ones and promote your business at the same time.Centel Media™ is dedicated to helping the true identity of your business shine through all the negativity.    


Tia’Lavon Butler,
Creative Writer
Jonathan Wong
Editor-in-Chief,


Friday, March 28, 2014

Chris Brown Rehabilitating Reputation

Chris Brown has made the news once again by being ordered to stay in rehab for two more months. Negative articles not only plague his image but the image of others and their businesses as well. Top online reputation management company, Centel Media™ offers their clients negative article suppression services to repair their image.  


Lately, singer Chris Brown has found himself in the news for just about everything but his career. The entertainer has recently been ordered by a Los Angeles judge to spend another two months in the anger management and drug rehab program that he initially entered three months ago.  Even though a luxury rehab center in Malibu is better than the central jail, Mr. Brown was visibly upset with the verdict. However, he managed to keep his composure in the courtroom by closing his eyes and meditating once the judge made his ruling. Brown’s lawyer Mark Geragos, made a great effort in the singer’s defense by having the director of the rehab program as well as Brown’s probation officer testify on his behalf.


The director of Brown’s rehab program submitted a letter to the court which said "Mr. Brown is able to use behavioral strategies to manage acting out on impulses. Mr. Brown is teaming relaxation exercises that will reduce consequent impulsive behaviors." The letter also acknowledged that the entertainer was suffering from a severe case of insomnia which had now been stabilized. Brown’s probation officer wrote a statement saying that the young man appreciated what he had learned in the rehabilitation facility and looked forward to staying out of trouble. Even Chris Brown’s mother sat in his corner which may have been a shocker to some since just months ago he shattered her car window by throwing a rock through it.  Chris Brown’s legal nightmare began five years ago after the domestic dispute that took place between him and his now ex-girlfriend Rihanna, in a rented Lamborghini on Hollywood Street.


No matter how far you may have come when you have the attention of a mass amount of people negative articles and media attention seems unavoidable. Building a reputation or brand for a person or company takes a lot of time, effort, and money. Having all of that destroyed due to a few negative articles and the lack of action taken against them is very unfortunate.  Top online reputation management company Centel Media™ offers clients a proactive method to help them protect their online reputation. Negative article suppression is a service that Centel Media™ offers those clients whose search engine results are plagued by negative articles.


This type of incident happens to every company or public figure but everyone should have the right to control their image. Centel Media™ staff of creative writers will write as many articles necessary to promote the positivity that your online presence needs. Our team of online reputation professionals understand the inner workings Google and how to make sure important articles are first on the search engine’s results. The first thing that should appear when someone searches you or your company is the official website instead of scandals or negative attention. Centel Media™ specializes in rehabilitating your online presence and this can be initiated by our negative article suppression services.


Tia’Lavon Butler,
Creative Writer,
Jonathan Wong,
Editor-in-Chief,


Thursday, March 27, 2014

The Media Frenzy of a Mad Housecat

Negative media coverage has befell a family and their crazed cat. It has become the center of social media attention. Centel Media™ can help you deal with the scrutiny.


You won’t believe the trending news story of the week; a family called 911 after their “crazed” housecat trapped them in a room. Before you laugh, consider the details.  Apparently, a 22-pound Himalayan house cat attacked the couple’s 7-month old baby and then went mad after his owner kicked him.   Centel Media™, a top online reputation management company, offers many services that would be beneficial to families who have come in contact with such a sudden media obsession with an odd family emergency. Anyone battling a sudden media frenzy over an odd situation should consider both Centel Media™ Press Release service and Negative Article Suppression.


Lee Palmer, the owner of the Himalayan cat, says he kicked the cat as he was trying to defend his son and the cat went ballistic, trapping the family in a bedroom.  This story is so far-fetched and lighthearted after the influx of depressing news that social media has grabbed ahold and “shared” it into everyone’s social media feed. This story is important because it magnifies the importance of the impact of online reputation management has on a normal family.


Left with no other choice, the Palmers called 911 to ask for help with their crazed house cat. People must wonder if the family has gone mad. How dangerous can a 22-pound cat be? Why not just leave the room and run for help? While people tend to laugh at the absurdity of the situation, don’t forget unless you have come in contact with such an animal, it is impossible to understand.   Especially when you consider that the family was protecting their firstborn child. Children come first and cats second, no matter how loved and adored this cat was.  


Centel Media™ Press Release service would enable the family to let the public know the true details of their story in a controlled, professional manner. This is a key component to managing online reputation and pushes down any negative articles that appear in google search results.  


Negative Article Suppression is also an essential component to maintain a positive online reputation.  The case of the mad housecat, while hilarious, is bound to stir passion and outrage among cat lovers due to the the judgemental nature of social media.  Negative Article Suppression doesn’t remove negative articles found on the web, it simply pushes them further down search results and hopefully off the first page.


The Palmer’s situation was handled when police arrived at the Oregon home and were able to safely catch the cat.  The Palmer’s were given the option to get rid of the cat but decided to keep it and send it to therapy.  As for the baby, he has only suffered a scratch on his forehead. The Palmer’s valiant effort to continue to care of the cat and send it to therapy prevented more media scrutiny. Way to go, Palmer family.


We should all learn from the absurdity of the Palmer’s 911 call; do not ever be afraid to ask for help, especially from Centel Media™ and our ORM services, because people will be there no matter how odd the situation.


Renee Miller,
Creative Writer,
Jonathan Wong,
Editor-in-Chief,


Wednesday, March 26, 2014

The Mystery of the Flight 370 Disaster

Malaysia Airlines has lost their plane; completely unprecedented in aviation history. Press Releases can help alleviate pressure on the airline company.


It’s not often that the world is completely baffled by a current-day mystery.  Nearly two weeks ago, Malaysia Airlines flight 370 disappeared somewhere over Southeast Asia, leaving the families and friends of all 369 passengers on board in an emotional purgatory. There has been a constant influx of theories as to what happened, from the obvious plane malfunction to terrorism.  Despite the lack of evidence, the media has been desperately forming theories and anybody involved has been the subject of front page news.  Centel Media™, a top online reputation company, offers services that would help those affected by the situation to maintain their image. It would be beneficial for anybody involved to use the Press Release service, as the families of anybody on the plane would be able to control the information the media receives as this mystery unravels.


Two of the passengers aboard the plane had been using stolen passports, supporting the theory of a possible hijacking or some type of foul play.  No distress signal was sent from the plane; perhaps they didn’t have a chance to send one. Whatever happened, it happened quickly.   


The two pilots of the plane have also been investigated, as one or both of them could have been involved.  The Captain, fifty-year old Zaharie Ahmad Shah, has flown over 18,000 flight hours and is also a flight instructor. The younger pilot, 1st officer Fariq Ab Hamid, had over 2,000 flight hours experience and had just begun flying with a Boeing 777. Whoever diverted the plane was somebody with extensive plane experience. In addition to the pilots, one passenger was found to be a civil aviation engineer. Again, there is no solid evidence to prove any of these people are involved.


According to new evidence the plane could have flown for up to five hours after disappearing off radar, and even possibly (but extremely unlikely) have landed on a remote island.  The plane, a Boeing 777, kept pinging satellites after communication lines were cut, so the possibility that it kept flying is one of the more substantiated claims.  Hopefully, these pings and other clues will enable the plane to be tracked down.


The details are sketchy and all theories have fairly circumstantial evidence to back them up.  Thus the media’s attention on anything that may prove informative and in the process they may have hurt many people. Centel Media™ Press Releases can be used to give information to the public while still protecting the integrity of the families and friends of those who have been targeted by the media’s investigation. In the end, hopefully the plane will be found and the mystery solved so all can begin the healing process.


Renee Miller,
Creative Writer,
Jonathan Wong,
Editor-in-Chief,





Friday, March 14, 2014

A family is now suing Petco after their son died from rat-bite fever. Top online reputation management company  Centel Media™ helps their clients rebuild from disastrous moments with their negative article suppression services.





A family from San Diego, California is suing Petco after their 10-year old son died from a bacterial infection he contracted from a pet rat which he bought from their store. The lawsuit was filed earlier this week by attorney John Gomez for an unknown amount to compensate the family for the pain and suffering they endured over the loss of their child. The 10-year old victim Aiden Pankey was rushed to the hospital on June 12, 2013 for severe stomach pains which resulted in his passing only hours later. The cause of death was ruled as streptobacillus moniliformis infection, which is also known as rat-bite fever, according to the San Diego County Medical Examiner’s Office.
Instead of remaining silent as many companies do, Petco released a statement expressing their deepest sympathies for what happened to the child. It read as follows: "We are deeply saddened by the Pankey family's tragic loss, the health and safety of people and pets is always a top priority, and we take the family's concerns very seriously." Releasing such a heartfelt statement was a great decision for the future of their company and their reputation. A horrible and unfortunate incident such as the one previously described can be extremely hard to come back from, especially from the Internet where all information is pretty much accessible. Top online reputation management company  Centel Media™ helps clients do just that; we want you to be able to bounce back. Our negative article suppression services helps clients dig their way through the negative articles that pile up on search engine’s result pages.
When utilizing the negative suppression service,  Centel Media™ staff of creative professionals will write a plethora of honest and positive articles which will come up on any major search engine results page. The first thing that should appear on your page is you or your business’s official website, not negative material. We are aware of the inner workings of sites such as Google and know how to displace the negative material. Using this service will allow current and future customers for your business to see what really matters.  Centel Media™ goal for each client is to help them obtain the kind of reputation that they not only want but the kind they deserve as well.

Tia’Lavon Butler,
Creative Writer,
Jonathan Wong,
Editor-in-Chief,


Thursday, March 13, 2014

Apple's Fixed Press Release

Apple released a press release recently regarding their new app called Fixed for the iPhone, which will help people fight parking tickets. Releasing a press release is one of the best marketing moves you can make for a business. Centel Media is the top online reputation management company and even they offer their clients press release services to help them further their success.


   Apple has found a way to exceed their competition yet again as the iPhone releases an innovative application to their users. What’s the one thing that most people have in common no matter what gender, ethnicity, or background? They all hate getting parking tickets, especially a ticket that was wrongfully distributed. Unfortunately many people just surrender their hard earned money to pay these tickets because they don’t have the time to fight them. If that’s the case, this new app called Fixed is just for you.  
   The new app claims to do exactly what you don’t have the time or energy to do which is fight those parking tickets. If the Fixed app is successful in beating the ticket you will only have to pay 25% of what the actual citation would’ve cost. However if the app is unsuccessful with helping users to contest their tickets then the labor is free. The app is similar to walking around with a lawyer in your pocket. Not only will the app collect supporting evidence and submit paperwork for appeals but it will also help you find a cab, order food, and find a hotel.  
   David Hegarty is the co-founder of the new app and claims to have come up with the idea after he had a bad day, which involved him getting six parking tickets. Hegarty further explained his inspiration for creating the app by saying “When you mention parking tickets to people it engenders such an emotional reaction ... because so many people think they've received an unfair parking ticket.” The app will be available to iPhone users next week but Apple sent out pressreleases promoting the app already. Press releases are usually written and used to inform the public about upcoming products and services. Apple definitely made the right choice with sending out press releases for their new app because besides promotions they are also good for suppressing any negative articles.
    Pressreleases are usually one of the first things that Internet users click on when browsing search engines about your company. Top online reputation management company Centel Media™  allows their clients to fully gain these benefits by offering them press release services. Their team of professionals will design press releases that are tailored specifically to your marketing plan and reputation needs. When using press release services the experts at Centel Media™  also use the latest technology and best ORM practices to get the results that their client wants. The more press releases that are released from Centel Media™  about your company the further any negative search results will get pushed down. Press releases are essential to any business and having a professional firm like Centel Media™  behind them is even better at guaranteeing maximum effectiveness when the need arises to advertise your products and services..  


Tia’Lavon Butler,
Creative Writer,
Jonathan Wong,
Editor-in-Chief