Tuesday, September 3, 2013

Free ORM Services May Not Be So Free After All

Anyone serious about expanding their business also needs to be serious about marketing.
: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
This includes exploring new ways to promote their product, researching outlets in which to market, and studying the tactics of their competitors.  Today's online businesses often require strict attention to the managing, marketing and monitoring of your brand name. If your business needs to solicit the help of an online reputation management firm to maintain your public image, be wary of offers promising "free" assistance, because it may come at a much steeper cost.
72 percent of consumers read online reviews before choosing to purchase products or services from any business. That’s a large portion of your target audience, and a big number that should inspire your brand to be active in hunting for all available advantages regarding online media.  If you want to stay on top of your business's appearance, then you should take control of what your consumers are seeing. With the anonymity of online interaction, you can be in the trenches, witnessing firsthand what contributes to a consumer's judgment of your brand.
There are many options to help you with the process of managing, marketing, and monitoring your brand name. But, be wary of companies that promise “free” assistance with any of their online reputation management or marketing features. Although they may technically be free of charge, your brand could still be forced to forfeit a significant amount of personal and confidential information such as phone numbers and email addresses.
Despite any promises of "free" services a company may provide, it is never in your best interest to share confidential information online. The ‘free’ part of this reputation software, is essentially the gathering of all information associated with the keywords of your brand. Once this information is collected, a strategy must be tailored for your business. This is when the unforeseen fees and charges begin to accumulate.
Unfortunately in business, nothing is “free,” there is always a catch. If you’re not paying in cash, you are paying with your personal information, and that, in many ways, is much more valuable. Sign up with a credible reputation management company, a company who has your best interest at heart. Centel Media™ is a reputation management company based on effectively managing, monitoring and marketing the reputation of potential clients. Before partnering with any client, we carefully manage their reputation first. After we establish your desired reputation, we can then devise the appropriate marketing campaign that fits your business, which, in turn, draws traffic to your websites.

If you're interested in Centel Media™ services, visit our Products & Services page.

Watch out for online reputation management companies that offer "free" service. It may end up costing you much more than you bargained for.

Courtney Fisher Assistant Press Secretary Centel Media™