The
comment section, be it on your personal website, blog or social media page, can
add much needed conversation that generates cross-traffic to your site;
however, it may also hinder your reputation. Having control over your comment
section is a tricky task that requires a sensitive touch. In order to properly
handle comments, you need to identify what comments may lead to problems, address
the comment in a constructive manner and continue to display an attitude that
encourages freedom of speech and respect.
Not
all comments lead to problems for your reputation, even if they come across as
negative. Often times, negative comments are placed to simply suggest changes
to your site or what you provide via your site. It is essential to distinguish
the difference between constructive criticism and slander. A well-run website
will always take constructive criticism into consideration and know when to
make a change. However, comments that promote hatred, intolerance or insult
either directed at you, your company or any of your website's visitors should
not be tolerated and handled appropriately.
Poisonous
comments will hurt your website's reputation and sense of professionalism. It is
essential to take action through moderation, and in many cases, removal of
destructive comments. However, there are always written reviews that don't
necessarily promote hatred, but still negatively influence your interests.
These instances are much more tricky, and if you have difficulty coming up with
a solution to handle negative reviews, Centel Media™ offers services to aid in
the process.
The
problematic situation that arises from tampering with comments is whether doing
so detracts from the freedom to leave comments on your site in the first place.
To install a sense of respect towards the visitors of you site, you should be
sure to push an atmosphere of openness and eagerness to listen to any and all
comments. Keep the comment section clean, on topic and friendly so that new
visitors see your site as a safe place to state their opinions and observations
free from any negative reaction from others on the site.
In
all, comments help promote your material and are a necessity in the expansion
of you and your interests. Finding a way to maintain professionalism in your
comment section will go a long way in the development of your site.