Wednesday, July 31, 2013

How To Identify and Handle Dangerous Comments

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The comment section, be it on your personal website, blog or social media page, can add much needed conversation that generates cross-traffic to your site; however, it may also hinder your reputation. Having control over your comment section is a tricky task that requires a sensitive touch. In order to properly handle comments, you need to identify what comments may lead to problems, address the comment in a constructive manner and continue to display an attitude that encourages freedom of speech and respect.

Not all comments lead to problems for your reputation, even if they come across as negative. Often times, negative comments are placed to simply suggest changes to your site or what you provide via your site. It is essential to distinguish the difference between constructive criticism and slander. A well-run website will always take constructive criticism into consideration and know when to make a change. However, comments that promote hatred, intolerance or insult either directed at you, your company or any of your website's visitors should not be tolerated and handled appropriately.

Poisonous comments will hurt your website's reputation and sense of professionalism. It is essential to take action through moderation, and in many cases, removal of destructive comments. However, there are always written reviews that don't necessarily promote hatred, but still negatively influence your interests. These instances are much more tricky, and if you have difficulty coming up with a solution to handle negative reviews, Centel Media™ offers services to aid in the process.

The problematic situation that arises from tampering with comments is whether doing so detracts from the freedom to leave comments on your site in the first place. To install a sense of respect towards the visitors of you site, you should be sure to push an atmosphere of openness and eagerness to listen to any and all comments. Keep the comment section clean, on topic and friendly so that new visitors see your site as a safe place to state their opinions and observations free from any negative reaction from others on the site.

In all, comments help promote your material and are a necessity in the expansion of you and your interests. Finding a way to maintain professionalism in your comment section will go a long way in the development of your site.

The Trends of Social Media

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Facebook, Twitter and LinkedIn all tap into the trends of current culture, and understanding the reasons behind these trends can help you or your business adapt appropriately. As the Internet becomes increasingly connected with everyday life, certain tasks that were once time consuming and difficult have now become quick and simple. Naturally, we want to replicate this simplicity in as many areas of life as possible, leaving more time for the things we want to do. Facebook was created with all this in mind, taking the difficult task of staying in touch with others and simplifying it down to one place where we can find everyone we know.

As Facebook grew in popularity, new opportunities to simplify social life came into the fray. Facebook allowed room for companies and interest groups to create their own pages that connect not only to users who have an interest in them, but to the friends of these users as well. Then, social media sites like LinkedIn took the business aspect of Facebook and put it at the forefront, creating network opportunities for the professional, working half of a person's life. Now, people don't just want to build a network for friends online, but for their business or occupation as well.

Even before Facebook and LinkedIn rose to be prominent pieces of popular culture, blogging was used to take one's voice and reach out to a wider audience. Blogs were not necessarily created to connect to other people we know, but to people we don't know, for a variety of reasons including business or simply wanting to be heard. Twitter capitalized on this by giving each individual a voice that carries across a large population, linked by hashtags that represent the topic at hand.

So, what does all of this mean for you or your business? Well, by keeping these trends in mind, you become aware of the wants and needs of the people behind them. Social media was created to simplify people's lives, network for both personal and occupational reasons, and give people a voice that can be heard. If you want to excel in gaining likes or followers, then you must understand why social media is used and adjust your interests accordingly. If promoting to gain likes or followers has proven difficult, Centel Media™ has social media services that can help.

Blessing in Disguise

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There are times when things just seem a little to perfect the way they fit in with each other and that can make you somewhat skeptical of the situation. And you should be because as we all know nothing in this world is perfect but things can come very close to it at least in our eyes. Opportunities may come when you least expect them but you have been working hard and diligently for so long that when it came you were more than prepared to take this opportunity.

You might plan for a something down the line when you feel that you will be ready to take it on with no restrictions but sometimes it doesn't work like that. It might come way ahead of schedule and you might not be ready for it at the moment but you would be a fool to let it pass by. If it does make its way back to you when you are ready it may not be the same and you will be left thinking why didn't I take the offer when it was presented to me.

We all have plans but on average I would say 30% of that plan gets fully executed reason being is nothing ever comes in a straight line, there are curves and turns that we have to face in order to fully complete our plans. As a business owner you have to be prepared for these twists and turns, I’m sure you have a plan as to how you would like things to go but are fully aware that the likelihood of that happening is slim to none. In my opinion one of the biggest skills an owner needs to have is the ability to adjust their plans according to what is being thrown at them.

What that means is you have to be quick on your toes, you can't control the market or how a customer thinks. When trends become a major influence to customers it is important that you are able to capitalize on it and make adjustments accordingly. Now that doesn't mean going out of your area of expertise but making sure when the wave comes your way you can ride it out and not worry about wiping out.

Many times these new trends can open up new doors for you; maybe you have been considering expanding when you reached a certain level of profitability but it came before you reached that goal. Do you pass it up or do you take it and adjust your plans accordingly. The answer is ultimately up to you and whatever route you choose will have an impact on you for many years to come.  

You can't choose when the opportunity for success comes knocking, you're either ready or not. And if you're not you still take this chance because it might not come back around for a long time it and that's if it chooses to come back.

Understanding Your Customer's Point of View

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The Keys to Knowing What Your Customer is Thinking
Keeping Awareness of Your Clientele's Feelings on Your Company, Product or Service

In order to keep your customers happy, it is necessary to look in at your business through their eyes. As your profits grow, it will become exceedingly difficult to separate yourself from the well-oiled machine that is your business. All of your opinions and marketing ploys will come from within your company, which isn't a bad thing, it just leaves room for the possibility that your business becomes out of touch with your customer base. In order to keep you and your business grounded, always keep their point of view in mind.

Even if your business is booming, it doesn't necessarily mean your customers are content. Often times, if quick enough to catch, dissent in a business can begin with a single complaint that then gains steam and eventually becomes an epidemic. If all of this comes true, then your business's boom will soon fizzle out. So, without the knowledge of your customers' feelings towards your company, product or service, you may be left in the dark and unaware of a potentially crippling attitude from your clientele.

To prevent a case like this from occurring, the simplest answer is to be aware. If your business is still small and largely under your control, take the time out of your day to read reviews and comments left by your customers. With larger companies, hire someone else to do the same thing, and make sure they keep a handle on how your customers feel about your business's current state and how they react to changes. At the same time, you can also hire firms like Centel Media™ to take on those reviews that end up becoming detrimental to your company's interests.

While it certainly is important to keep all your bases covered, you should be sure to take on the complaints and search for a solution when necessary. Knowledge of your customers' opinions will be ineffective if you fail to address the problem afterwards. Take the time to contemplate what changes would work in favor for both your business and your customers' needs, but try to be quick and resolute in order to curb the complaints before they get out of hand. Keep a compassionate tone towards your customers and ensure them that their voices are being heard.

Rehab for Your Business

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What if there was a way to press the reset button for your businesses online reputation, maybe it has gotten to the point of no return and you cannot continue to do business with the reputation you have now. Customers are slowly pulling away from you and your losing profit every day you operate. What do you do? Where do you go? I know a place that can do wonders for this type of situation, in fact you might have heard of them. An online reputation management firm would be the best decision you have ever made for your company's longevity and image.

Trying to repair the reputation of your company on your own is a disaster waiting to happen. Reason being in all likelihood you don't know what you are doing, you can't just assume it is just like running a business it is the total opposite. You're probably very inexperienced in a situation like this so it is best that you leave it to the professionals who can not only rehab your reputation but have you back to all-star form in no time.

You must first recognize the problems that have brought you to the point of desperation and fear that within a year you might not be able to have a business to own. I say this because taking note of the mistakes you have made is a lesson if you learn from them. Learning from your mistakes can help your business grow but most importantly help you grow as an owner.

 If you don't learn from your mistakes you are doomed to repeat them and the repercussions this time will be worse. When you hire an online reputation management firm it is important that you work in conjunction with them that means if they are working hard to repair your reputation you should be working hard to maintain that level of respectability. It is a team effort one side cannot just do all the work while the other sits by watching.

Now that we have the fundamentals down you are at the most important part of this journey and that is picking an online reputation management firm to work with. Now there are many firms out there and each claim that they can do wonders for your company and so on. But what you should be looking for is a company that has results to back up that claim. Results are what matter in this day and age we all can talk but it is about getting the job done, who has the resume to back up their claims.

Now that about 75% of your list has been eliminated you are down to a chosen few, one company on that list stands out and above all when it comes to online reputation management and that is Centel Media™Centel Media™ has the resume to back up its claims along with the products and services to get your company back to its winning ways.

Keeping Up Appearances

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In today’s world where nothing is promised and individuals change their mind at the drop of a hat it is important that you make sure your business is keeping up appearances no matter what. There could be internal turmoil but that should never make it to the public. Keeping all problems in house will keep your business out of the public eye for the wrong reasons. But while you are doing that make sure you are fixing the problems so they don't spill over and become something that jeopardizes the integrity of your business.

Customers truthfully are not concerned about what problems you are going through as long as you can provide them the services that they have been getting and paying for. It may seem a little mean but you are in business, if a customer owes you a bill you might have some type of sympathy for them but you still want to collect your fee. Though you would like your business to be just as strong on the inside as it is on the outside that is often not case.

It has been said happy employees make a happy company. I am a big advocate for keeping workers happy because their unhappiness will more than likely spill over onto their dealings with customers which is very bad for business. When the message of unhappy workers gets out to the public your company will be looked at as an unstable business that harbors a negative environment which consists of unhappy workers.

It is more important than ever to make sure your employees are not only happy but the culture and environment that you have provided them gives off such an aura. Even if they have trouble in their personal lives when they come to work it should be a chance for them to get away for a period of time. Employees are an image of your company and you want them to be as pleasant and courteous as possible so that image remains as positive as possible.

As a business owner it is important to make sure all areas of your business are on the same level and functioning like a well-oiled machine. Any disruption should be taken care of in house quickly and quietly never making its way to the public so it can be unceremoniously dragged through the mud and picked apart.

Even if we never get to see the inner workings of your company if you portray a strong image of it on the outside and keep products and services top notch, it will keep you in business for a very long time.