In the last public polling of New York voters from NBC and the Wall Street Journal, it appeared that Democratic mayoral hopeful Bill de Blasio would win in a landslide election against his Republican opponent Joe Lhota, and that’s exactly what happened. 73 percent of likely voters cast their ballots for de Blasio, while Lhota ended up at a comparatively puny 24 percent. These strong results can be attributed to a large number of factors, and for de Blasio, it all came together at the right time.
For starters, let's take a look at the soon-to-be former mayor of New York, Michael Bloomberg. Bloomberg is one of the more well-known names in the country and arguably the most powerful mayor in the world with his network of both public and private connections through all forms of government, businesses, and investments. While not everyone has agreed with his tactics, he has left an undeniable mark on the office with his Republican-turned-Independent policies in a solidly Democratic state. However, one of the reasons why de Blasio ran away in a landslide is because of Bloomberg. It seems New Yorkers may be a bit fatigued after his three terms as mayor.
For de Blasio himself, regardless of politics, he has done just about everything right to be a strong political candidate. He used his campaign experience as a political operative to make himself a well-known and vocal public servant, running counter to an opposing candidate that wants to uphold the status quo.
What businesses can learn from de Blasio is how he managed to get himself out into the limelight. He started small, then worked his way up and made a name for himself. When campaigning, he knew exactly who his targeted audience was: the people of New York City. He also understood his voters wanted a change from Bloomberg. And finally, he advocated himself in clear support of his own cause with no evidence (so far) of flip-flopping, something which helped get President Obama elected in both his terms.
With Centel Media™ help, you can achieve your goals, just as de Blasio did yesterday. Our online reputation management firm seeks to provide all businesses with proper control over their image. We offer services that will publicize your brand through press releases, as well as optimization assistance for social media and Google Adwords, further boosting your ability to advertise yourself online. Knowing the wants of your customers, and running a clearly identifiable ad campaign will add up in a big way to make your business more successful than ever before.