Sunday, June 30, 2013

What You Can Offer

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It is not enough to just have a business in today’s world, if you want it to be successful you have to make sure you are marketing it to the right audience, the promotion needs to be evenly keeled (not too much, not little but just enough). In other words, you need to tell the customer why they should do business with you instead of your competitor.

It's a fierce, cold world out there and those that survive are the ones who find ways to outdo their competition and make sure that the gaps remains in their favor. But before you can rein dominance over your rivals, you need to prove that your business is better and convince the customer to buy into whatever you are selling.

Whatever your business you are in, you should make sure it fills a void or is a complement. How you market your company is very important as well. You need to make sure you separate yourself from your rivals. In the event you may have the same product as someone, the way you promote it can be a huge difference in terms of you being able to sell it.

Promotion follows the same rules as marketing, but in this situation, you have to be careful that you do not saturate the market over promoting your product. For instance, if your product is not as good as advertised and you spent all this time and money hyping it up, customers will remember that and more than likely denounce your product and your company as one that can't back up all the talk.

In order to stay on the good side of the customer, there are several things I would suggest you do. The obvious one would be to make sure your product is worth all the fuss that you are making about it. In other words, what you are selling should be of the best quality and your service should be second to none. But in the event you find yourself not quite at that level yet, I suggest hiring an online reputation management company to make sure your reputation does not drop any farther than it already has.

Centel Media™ is a very reputable firm that I would suggest you hire to help repair your online reputationCentel Media™ will make sure that any negative comment being said about you is not the first thing people see when they look your company up. Social Media is another area that Centel Media™ will take care of for you by increasing your visibility on all networks.

Separating yourself from your competitors is the best way to show potential customers what you are selling and that you are offering the best product available.

Double Reputation Research

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Thanks to the advancement of the internet and the social media boom, employers now have the opportunity to check out who potential employees are and can decide from there if they should be hired to represent the company.

The internet is just another tool that is available for employers to use to check out potential employees to see if they are fit to become members of that company. In many ways, this can save a company an enormous amount of time. Most importantly, it can save a lot of money, you don’t have to fly people in for interviews and pay for lodging and other expenses.

While I don't think it would be fair to not want to hire someone just because of their Facebook profile, it is something that should be taken into account when you are considering hiring someone. With that being said, knowing something like this is being used in the hiring process means there should be more attention put on the content in which you are including in your Facebook profile.

Potential employees should also be doing research on the company they are interviewing for as well as any other company they are interested in. It is always recommended that you do some research on the company before you go into the interview, but I would flip the tables and see if this company's reputation or their mission statement is something I would want to be a part of.

Many times, you may think that the company is reputable or has not ever come across any type of ethical dilemma but with proper research you should be able to find out any and everything about this company. From annual reports to where the CEO received his secondary education. When you thoroughly research a company, you are making an effort to get to know the company and see if it is a fit that will last for a long time.

It is wise for both potential employer and employee to do background checks on each other before you decide to interview and hire in the employer's case, or take the job in the case of the employee. If the due diligence is not taken to make sure that it will be the best fit for both parties involved then you are setting yourself as well as the company up for a major fall which could have been avoided if you both had did your research.

Reputation Research is a two way street. If both sides do their job, there will be no traffic, just a smooth travel for both sides involved.

Saturday, June 29, 2013

Why Online Reviews Are Important

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Online reviews should be looked at very carefully. They could tell you a lot of what is going on with your business, and how well your customer service is. This all ties with in with online reputation. Without positive online reputation you are not going to have the success that you need in order to strive in the internet world business world.

Most people do their research on Google, and especially if it pertains to some sort of business or product that they need to buy. That is exactly why having positive reviews is a must in order for you to keep appealing to customers. It is much better to deal with negative reviews than having the chance of losing revenue. Deal with the comments in the proper fashion, and read them thoroughly to get an understanding of what is the problem with the way you are managing things.

Different types of reviews concerning your business tells you what you need to do in order to either maintain or differentiate your approach on certain things. For example, positive reviews are usually indicating that you are doing something right. Try to keep this up as it is making customers happy, and at the same giving you a positive image on search engines.

Indifferent or warmish reviews are indicating that is something is a little off. They are not completely negative but they are usually indicating that you are doing something wrong, either with your customer service or the quality of your product. Try to get down to the root of these types of reviews so that you can correct it before it becomes too late.

Plain out negative reviews are definitely ones that need to be treated with care and attention. These type of reviews are what kills a business, and lowers your ranking on online search engines. You must remember to first respond politely to these reviews, and never simply ignore them. Ignoring will just cause customers to think that you do not care, and ultimately harms your reputation.

Thank the customers that leave you positive reviews, and as for as the negative ones, never apologize; however, make sure you acknowledge the negative review, tell them that you understand, and take it offline in order to better accommodate the dissatisfied customer. Using these steps to understanding reviews will do wonders for your online reputation as you continue to prosper.

Friday, June 28, 2013

Responding to Negative Comments Online

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Actions speak louder than words is a quote often said, but regarding your online reputation, the wording you choose regarding negative comments is crucial. You are always going to get negative reviews about your business no matter what, this is just reality. The only things you can do is give the customers a great customer service experience, and try to talk to the customers that leave you negative comments. Deal with the negative reviews in a professional manner. The following will give you insights on how to do that.

As a business owner, you should care about what your customers have to say, even if it is a negative and insulting comment. Have the patience to show that you are human and get to the root of the problem the customer is having. It is understandable that most of the time you are not going to win, but at least you gave it your best.

The next step is to comment on both positive and negative comments. The positive comments are obviously the easiest to respond to. For example, if a customer states that he had a great experience with your business, comment back by saying that you are happy that the experience went well and you would love to have him back. Negative comments are a little trickier to respond to because you could start a heated conversation. Just remember to try to stay polite and not react out of emotion.

How you react to negative feedback is the most important aspect of your online reputation. Future customers are looking at how you respond to certain criteria, and that's what earns their business. Do not make the mistake a lot of businesses do by ignoring comments. Most importantly, do not react to negative comments with rude offensive comments. Reacting this way will cause customers to leave and feel that their business is not appreciated.

Your online reputation is the most valuable asset you have when it comes to conducting business through the internet. Many businesses do not react properly or they do not do anything about certain situations. Do not let your online reputation be tarnished because of careless actions, and take measures to make your customers happy.

A Necessary Tool

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The internet has provided us with unlimited opportunities, whether it be having the luxury to do business from the comfort of our homes to connecting with long lost friends and family members. That is just the tip of the iceberg. While the internet can be a joyous tool to have, it can also be deadly and its effects can last for years.

Online reputation management is a tool that we all should be thinking about adding in the event that we come across a problem that won't easily go away. Being that a good 80 percent of our daily activities take place on the internet, we are more at risk of having a negative situation come up that can hurt us not just now but further down the line in our lives.

Social media is the main activity we should be worried about, while it's good to be able to talk with friends, share pictures and do other things, the risk is becoming more and more dangerous. People are beginning to find themselves in some very bad situations that they may have brought on themselves. However, the root of this problem is social media. I'm not condemning social media, but I believe both users and providers need to do a better job of ensuring that you don't get caught up in any type of unwarranted trouble.

Businesses are susceptible to online trouble as well. It could be mudslinging between two rivals or a negative comment that was made by an unsatisfied customer that has managed to spread all over internet and is now beginning to affect your company's profit, but most importantly, its reputation. You can go as far to say fixing a business's online reputation is more important than the individual because of the possible implications it can have on the people that work for you and those that are your customers.

So, what do you to prevent this or in most cases begin the process of rebuilding your name? Centel Media™ is one option that should be looked at. Centel Media™ is an online reputation management firm that can help repair your negative reputation not only online but on social media as well. With Centel Media™ no longer will you see negative comments show up when your company is searched online using Google, Yahoo, or Bing. Your reputation is going to be monitored and any type of negative comment that comes up will be moved away from your profile.

Online reputation management is a tool that is not just useful some of the time, it's useful all of the time. It can prevent you from falling into a deep hole that will be hard to get out of.

Online Reputation Is Just As Important As Your Credit Score

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Everybody knows that in order for you to purchase anything of significant value, such as a car or house, you need a good credit score. Without it, lenders will not lend you the money needed in order to purchase such things. Online reputation is just as important as your credit score in today's world because everything runs through the internet.

Whether you're working on your personal online reputation or your business', you need positive online reputation in order to make an impact. As an individual looking for a job, you want to be the most appealing person on the internet. Tainting your image by posting negative images or comments on social media accounts can affect you from getting that job as most employers do a Google search to find out what kind of person you are.

Business people on the other hand also have to worry about the type of image they are giving off to customers, and potential customers, on the internet. All it takes is for one angry customer to write a negative review about your business on the internet. If it is not dealt with it correctly, it can damage your image. Ignoring or acting out of rage are two of the worst things you can do when dealing with negative comments made by customers.

As mentioned above, you do not want to post things that taint your image through social media accounts, and you do not want to over react or simply ignore a customer's negative review. Many people today are hiring online management companies in order to help them with their online reputationCentel Media™ will be a great choice if you are looking to help build your online reputation, or get out of a stick mess.

It is much advised to start building your online reputation before all of the negative commotion happens. However, Centel Media™ will help you either way. Let's say your business is being tainted with negative reviews, and you do not know what to do because that is all that is coming up on search engines. Well, Centel Media™ can help you with that type of situation.

Centel Media™ will help by moving those negative reviews from top search engines so that mostly positive reviews and comments come up about your business. This is what you are striving for as a business. If you do not think you have the time, dedication, and expertise to deal with your online reputation consider hiring an online management company such as Centel Media™.

Thursday, June 27, 2013

Commitment to Excellence

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Some business owners may think that they are committed to doing everything in their power to make sure that their company is at the top or near the top of the sector that they are in. The truth is, most businesses are not and it is usually one small detail that is missing that will set them on the path to excellence.

As a business owner, you should have a checklist of things that can help put your business over the top and ensure that it stays there. Your commitment to seeing your company do excellent in whatever field it is in should drive you to make it the absolute best. While that may be the motivation, it is not always a reality. What you think may not be costing you now is surely going to cost you in the long run.

Being that business operations have totally transformed from eight hours a day to now twenty four hours a day, it is more important than ever that you find ways to keep your customers well informed and interested. Not doing those important yet simple tasks is what can lead to loss of profit. More importantly, your company may very well develop a negative reputation, which is the last thing you need. In order to avoid a situation like this, I suggest you have a good team dedicated to your company and that will support it around the clock.

With the world being more technologically savvy, it is important that you give constant updates to your customers as well as keep the account professional while on business hours. Many companies have felt the urge to comment about something being said about them--what turned out to be good intentions turned into a nightmare.

With your social media activity taken care of, it is now time to focus on the products and services you provide your customers. As an owner, you shouldn't feel satisfied just providing simple service and doing just enough to meet the customers’ expectations. You should want to go above and beyond making the customer feel like it is the first time doing business with you. If you provide that kind of service, you will always be able to do business.

The most important thing you should always be on top of is your company's online reputation. This can have great ramifications if not taken care of. What if there are some false claims or accusations going around about your company that you don't know about? It could start to affect your business. You need to make sure you fix that problem with either your own in house team or hire a professional firm to take care of it. Resting on your laurels in a situation like this is no way to maintain excellence. The simple things can turn a good company into a great company. Striving for excellence should always be your goal but you have to work towards it.

Excellence is always something you should strive for. How you get there is on you and your willingness to achieve it. 

Big Help For a Little Company

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Just a little push can put a small business into the spotlight where it belongs. But where do you get that push from? Is it investors or self-promotion? While both of those are two very essential pieces to the puzzle, the third one is often overlooked and that is online reputation management.

What is often needed to move on to the next level is usually right there in front of you, you only realized that after you searched far and wide for some magical key that was supposed to push you to the top. For many business owners this has often been the case as they race to find something that can sustain their business against the 5-year make or break deadline they are facing.

The truth is 5 years is a very long time if you not only use it properly, but most importantly are productive and committed to seeing your business rise to the top. If you don't have this type of foundation set then you are wasting your time. But you do, and you have reached a point where you are looking for a push and you are looking at the many options you have to choose from.

Among those options is one that you have overlooked, because at the time it didn't seem to be the right move to make. But, that was then and this is now, and you are bordering on desperation and willing to try anything. That option you have chosen is to hire a professional online reputation management company, such as Centel Media™, to help you. Now while you may think you are popular among your many satisfied customers, you can't forget that business is competitive so you must know what is being said about you among your rivals.

Now that you have Centel Media™ working for you, it gives you a leg up in knowing what your reputation is online. This is very important, but you also have a more visible presence on social media networks such as Facebook and Twitter. You never had time to do this before and now that you are engaged in it, you see the difference. So it looks like that overlooked key turned out to be the big push your small business was looking for all that time.

It is amazing what can happen if you take the simplest thing and apply it to your business. It can't hurt to take that chance. You will never look back and say you wished you would've did things differently.

Match Made in Heaven

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Mergers and acquisitions are an essential part to growing a business as well as expanding your market share in your given sector. Before you merge, make sure the company you are partnering with has a good reputation.

For many businesses, the opportunity to merge with or acquire a competing business is an opportunity that can't be passed up. Not only does it increase your profit, but it also increases your visibility in your business sector, which allows you to branch out into a different area of business. This can bode well for you if you have the right people in charge. When this opportunity knocks, you rarely see it passed over.

While the majority of mergers and acquisitions are completed, there have been a few that were not or should not have been. However, the money outweighed the better judgement of those involved. There are several reason why some mergers and acquisitions don't work out. The few that stand out often involve the deal favoring one brand over the other. Inexperienced people are put in charge of the deal. But, one reason that is rarely talked about is the reputation that the two businesses have.

Emphasizing having a positive reputation can never be overstated, but most of the time it is understated and can cost your business dearly if you choose to merge with a company with a negative reputation. In my opinion, there is no amount of money that can be made to overlook the shortcomings and negative reputation of a company that you are choosing to merge with. You must keep in mind when you merge or acquire that business you are taking on has it's problems as well. So, be prepared to do major damage control.

For companies that merge and have a bad reputation, that might be the smartest decision to make. If you are unable to shed the negative rep that follows you, what better way to take the heat off of you then to merge with a bigger company with the hopes of having their good reputation rub off on you. While this is a good reason for one company, the damage might be too much for the other company. Therefore, they might be willing to partner until they see that your reputation has improved or they feel they can help improve it themselves.

Mergers and acquisitions have been good for a lot of businesses and can be very lucrative for all parties involved. But before you sign that line, check the reputation of that company. You never know what might pop up later down the line that might have a damaging effect on your clean reputation 

How To Check A Company's Online Reputation

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Online reputation is everything for a company in today's market. As a business person you have to gather all the tools that are out there in order to help maintain your online reputation. Checking up on your online reputation consistently is a smart idea, and below are ways on how to do that. Even checking up on other company's reputation online is advised so that you can see how different companies deal with negative remarks and comments made about their business.

Google, as everybody knows, is where most people do their searches on. Simply typing in the name of a certain business will bring up a lot of results.  A lot more negative comments will appear if the company did not invest the time in properly building or maintaining their online reputation. Signing up for Google Alerts is advised because you will be sent notifications when your business name is mentioned, and hopefully you can jump right on that and deal with the fuss.

Why would you want to check up on your online reputation? Well the answer is simple, the more negative comments you receive the less positive recognition your company is going to get. As a business person your goal is to expand and continue gaining profit. How will you be able to do this with people writing negative reviews about your business, and you either ignoring them, or dealing with these problems in an inefficient manner. This is exactly why using Google Alerts is a much needed necessity

 Centel Media™, an online managementcompany, will help with your online reputation if you think you do not have the time to deal with your online reputation, or if you do want to deal with it professionally and effectively.  Centel Media™ have professionals dealing with the negative reviews that your business may have online, and having them moved from the top searches in Google for example. You may think your business does not need it because you do not have any negative implications concerning your business, but remember do no start when things are getting bad, instead build on having positive stipulation around your name immediately.

Remember that today business is built around the internet. Do not make it your enemy, use it to benefit your business by taking the right precautions to build a successful and positive online reputation.

Giving Without Expecting

Online reputation is very important, and doing things just to get results is not the always the best way to go. For example when you donate clothing, food, toys, and other items, you do this from the goodness of your heart. This should be applied to how you market yourself online.

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There are far too many people that care about getting results rather than actually connecting with their customers and giving them that much needed customer satisfaction. Do not get that fact wrong. Providing ways to successfully use your social media accounts and other tools regrading your online reputation will help build a positive reputation. However, do no lose sight on what is important. 

Writing blogs, for example, and commenting on your customers questions and remarks is a satisfying experience all by itself. Engaging in real, true conversations with people is another way of interacting without expecting much. You should not be writing blogs with the mere purpose of gaining higher rankings on search engines. Applying yourself this way will only lead to dissatisfaction, and you will not have the same desire or passion as someone who does it just to connect with other people. 

You shouldn't lose interest in getting that positive online reputation, but instead try looking at things from another perspective. It is much easier getting results that you want when you are not expecting them, but at the same time still doing things the right way. How many times have people done things just to see what they will get in return? I'm sure many have, but how many people can say they did things just because it is the right thing to do, and at the same time, satisfying their customers?

Online reputation is an area that requires much needed focus and determination in order to get the results that you want. The stress, and all of the other factors are overbearing sometimes, and that is why you have to be doing these strategies with the right type of mindset. 

If the stress of dealing with negative reviews and comments about your business, consider hiring an online management company such as Centel Media™ to help you get through this. Centel Media™ helps your business get a positive name that is necessary to attract new customers and keep a prestigious name on the internet.

Using Facebook to Help Your Online Reputation

There has been plenty of talk about how Facebook can damage your online reputation. For example, posting pictures or statuses that are inappropriate, or having others post things about you, are the most talked about activities that need to be avoided. However, there are ways to use your Facebook that make this social media account beneficial for your business. 

The first step is for you to update your Facebook consistently and provide useful and valuable content on the page. Having useless information on the page only takes up space, and as a business person, you want information that will help attract and gain more customers. Providing valuable content however, is not effective unless you have a community that you are communicating to.
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Building a community is essential in a Facebook business page because it builds trust between you and your customers. Think about it. If you do not have the trust factor going in your favor, potential customers are not going to have trust in the product that you are trying to sell them. Without the trust, more likely than not, the customers will go somewhere else who will gain their business. Do not let this happen to you, build that trust by providing valuable content on your page. 

Offering freebies is another great example of how to attract customers and keep them. When you offer a free trial or a free product, you are showing the customers that you have trust and confidence that your product is of great quality, and this will certainly do you well. 

Discounts are something a customer is always looking for. Having the option for customers to like your page or product on your Facebook page can be a great way to advertise the discount. 

Building your Facebook page strategically and correctly will help your online reputation because it will lead to customers writing good things about you on Yelp or other sites that deal with reviews. Giving a customer a positive experience is all that you can ask for, and it will do wonders for your online reputation

Building your online reputation is about doing things right and with careful thinking and planning. Take all the tools presented to you and use them to your advantage.

Wednesday, June 26, 2013

What Does Your Brand Represent?

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Your brand speaks for you when you are not in the room, but if you could be a fly on the wall what do you think people would say about you and your company?

As a budding business owner, you had dreams of building your brand from the ground up and hope that the impact it had would help change the world. You envisioned your brand standing for something reputable always on the positive side of any review or comment. But before you get to that level of success, many factors will play a major part in helping your brand.

As a business owner you will come to find that your plan might not fit into what the public wants or needs at the moment, so it is up to you to carve out your niche and build off of that. Good business owners are able to adapt to their surroundings and become great ones. Not only this, but they never forget what they want their brand to represent. They continue to work on incorporating that goal into their businesses.

What is often an overlooked representation of your brand is the team that you have working for you, they are an important representation of your brand. It is important for your employees to maintain a level of professionalism that will never call into question the direction your business is headed or the decisions made. What they do has an impact on how the company is viewed among the public, from hourly wage workers to salaried CEOs keeping a clean nose, this is the the best way to represent the brand.

There does come a time when your company is faced with some dilemmas that may put your business in serious jeopardy. Making the right decision can be the difference between continuing to operate your business or not having a business the next day. It is important to consider all options when faced with this type of problem because there is so much on the line and what you think you can do by yourself maybe too much for you to handle alone.  

The next best thing to do is to hire professional help that will provide you with the tools necessary to protect your brand while you continue operating your business. If you find yourself with a negative online reputation, I would suggest working with a company like Centel Media™ to help rebuild your image. The best way to handle any discrepancy is to face it head on when consumers see that their opinion of your brand will slowly change. You showed that you not only have integrity, but that the customer is your number one priority. This is not only comforting to them, but for you as well. After all, when you first started, you wanted your brand to help change the world. Now that your customers see you are committed to that, the only place left to go is up.

We see good businesses as big companies but a lot goes into maintaining a great reputation. That process begins early in the building process, starting with you, the owner. 

That Dangerous Send Button.

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Former NFL head coach Herm Edwards has a saying that goes ''Once you press send you can't take it back." This statement is 100 percent true but the severity of the reaction to the post, tweet, or message depends on who sends it.

If you or I send something, nine times out of 10 it will get little to no coverage. But, when someone with a little notoriety does, he or she opens the floodgates because the opinions and thought will be rolling in. Among the "star" club, that send button has a more damaging effect on athletes, in my opinion. I say that because when you go on certain sites, they have articles there that try and decipher an athletes tweet and make it out to be something it's not.

I always say, as great as social media is, if you are not careful it can ruin you in ways you never thought possible. And, professional athletes are not the only ones getting caught up in the web. Amateur athletes are too. Many of them are under 21 and think that this won't effect them when it is time to sign that contract, but it does. Even if they move on and achieve monumental success, there will always be someone trying to bring that fateful message back into the spotlight.

In my opinion there is a simple way to avoid this, and I've mentioned this before, it is in the best interest of everyone who participates in social media activity to stay as far away from personal messages and posts as you can. At times, athletes have posted things on some very touchy topics just trying to simply express themselves, which they have the right to do. A massive dust storm comes at them and most of the time these athletes do not see it coming; they are left to defend themselves.

When this does happen? The team that they are playing for is forced to go into PR overdrive to save face, some of it is for the player but a majority of it is for the team. Now that a player's reputation has taken a hit what does he or she do? If he or she chooses not to do anything, then I think this person is doing more damage and is jeopardizing his earning potential for future contracts and endorsements. The best thing he can do is to rebuild his reputation through community outreach and also repair his online reputation by having his activity monitored.

Now the latter may seem a bit over the top, but given the hard work put in the first time, it will be twice as hard to repair the second time. So, having a personal team or a professional firm assist you is a great investment.

For some of us, the send button means nothing. To others, it can cost you millions of dollars in the long run. Always keep in mind you can't take posts back. Sometimes it is better not to send it at all.     

Using Social Media to Get Closer

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Making your customers and fans feel like they are a part of the company is a sure fire way to keep the relationship between you strong and long lasting.

The strength of a great company starts with the relationship it has with its customers. If the relationship is strong then the company should have no trouble maintaining a high level of productivity as well as popularity. As great of a scenario as this may seem in some cases it is not reality, but a goal for all companies to reach eventually or should be a goal. 

Having a strong relationship with your customers should be something all companies strive for, after all it is those same customers that allow you to continue to operate and continue to do business. The way that business is now being conducted is totally different from how it was done some 20 years ago. Most of the change can be attributed to the advancement of technology and the rise of Social Media.

With technology now in the equation it now gives businesses a chance to not only expand by putting their business online now and not having to solely rely on newspapers and radio ads, but it gave owners a chance to give their customers insider access to the inner workers of the company. The purpose of doing something like this is to further ingratiate themselves with customers and to increase their visibility to a much broader audience.

It takes strategic planning to give just enough to your fans without revealing too much or giving too little. Many times businesses have made the mistake of releasing information that was not meant to be released just yet and have found themselves in hot water among of their board members or the law. It is important that you make sure you get clearance before you release anything and make sure the people you put in charge of your account keeps it strictly professional this cannot be stressed enough.

Social Media can also be use for your online Reputation Management, if you find your business embroiled in some type of controversy and are under attack from negative reviews, Social Media is a great tool to use to help you regain your positive reputation back. Social Media is a tool that can open up a world of opportunity for you and your business and connect you with fans that you didn't even know you had.

The endless opportunities that Social Media offers can help establish your business all over the world. Use it to your advantage.

Why You Should Create a Blog

As a business person you want to think of expanding your network. You want to connect with your customers, provide great customer satisfaction, and overall gain positive reviews. The only way you will continue receiving profit and expanding is mainly through what other people write and critique about the customer service experience that you gave them.

If you're an individual seeking a job, you simply want your name to be out there in order to entice an employer to look at your professional abilities. Having your name clear of any controversies is a good way to start, but you should also look to other ways of enticing future employers. Why have I brought up both individuals and business people alike you may ask? Well the answer is simple, both businesses and individuals should start blogging, and many people do not look at the benefits that come of it.

Blogging allows you to connect with many of the online users that log in every day. You can show the desire, and passion on the product that you are trying to sell, or as an individual, the type of field you want to get into. Voicing your opinion is important, but you must remember to do it manner that is professional and not controversial.

For a business person, blogging shows the knowledge you have, and demonstrates that you can about the product that you are selling. It is well known that the more passion and desire you have towards something the easier it is for other people to connect with you, and thus want your business.

An individual on the other hand, will be able to build his/her professional resume by blogging why you would want to be part of a certain company, or why you would an extraordinary employee. You want to build your professional name any way you can. Showing that you can express your thoughts and emotions in professional and non-controversial way will do wonders for you as you continue moving forward in your career.

Blogging will receive comments and feedback with people around the world, and many blogs that you post over a year ago will still be searchable. It is a very convenient, and it's a great feeling of connecting and sharing your passion with other people.
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A Great Tool For Monitoring Your Reputation

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When it comes to getting that job you want it, it is all about setting yourself apart from the pack. This, of course, does not mean gaining negative attention, but you want your online profile to be out of the ordinary stand to future employers. Keeping your social media accounts clean of any negative information is a must, but keeping out of trouble is even more of a necessity. Let's say you did something dumb that made it to the local newspaper. All it takes is a quick Google search and they will find out about that crazy night you had.

Tools that allow you to manage your search results are especially useful when negative stipulation is surrounding your name on the internet. These tools allow you to take control of your online reputation. You post things that are of  positive content about yourself that will rank high in search engines. Engaging in online reputation management determines how you will be publicized on the internet in order to help your rankings.

Not every online reputation management company out there, however, will help clients with negative content suppression. That's where Centel Media™ comes in. Centel Media™, the top online management company, will help you with the negative comments that are being posted about you or your business. And, it will do it in a positive, honest way.

Another way Centel Media™ has climbed its way to the top is by being a company for all types of clients, including individuals, small and large businesses. Centel Media™ knows that everyone has different needs when it comes to online reputation, so Centel Media™ brings a personalized service to each and every client.

Individual names and businesses should not be mixed up. Maintaining your individual online reputation is extremely important because you want to get hired, and most companies look up on your name Google to get a better idea of who you are as a person. Working with businesses is entirely separate and would be managed a different way.

Centel Media™ strives to help maintain your online reputation and will dedicate its time doing so. Maintaining and making sure your online reputation is clear and positive is a stress and time consuming process. In order to be effective and continue maintaining your business' reputation, or alternately, clear your professional name any negative comments, you must dedicate time to preserve your online reputation.

Tuesday, June 25, 2013

Expanding Your Brand

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There should never be a moment that you should feel like your business can't be helped and is destined to fail. There are many options that are available for businesses big, small, domestic or international.

Considering all the odds you have faced to get your business off the ground and up and running, you are one of the lucky ones. If you are fortunate enough to keep operating after 5 years or so, then you are truly lucky and now in good company. The odds of most businesses surviving after 5 years is slim to none, but if you are one of the fortunate few to do so, then count your blessings.

There comes a point in time when you might feel stuck in place and that there is nothing that you can do to bring your business out of the monotony. This can very well be the end for your business because you might feel uninspired. This could start a drop off of the quality of work that you once produced so proudly. To avoid feeling like this, it is best you find ways to change your work environment or expand your business by maybe opening up another store or creating a website and getting active on social media.

The hard work that went into opening up your first store might be too much, so the next best thing to do is to create a website for your company. By creating a website you are expanding virtually. You are now reaching an audience in another country--something you couldn't do with just one store.This expansion will not only net you more profit in the long run but it improves your brand's reputation. Because you are now able to do business in countries other than your own, you now have increased your visibility. This puts you and your company in the good graces of all your customers.

While expanding and creating a website may provide much financial success, it is a lot of hard work. It can take a lot out of you and away from the business you are running. However, there is an ace in the hole and now is the perfect time to use it. You chose to hire Centel Media™ to help maintain your online reputation as well as help create your website, domain name and web designCentel Media™ also helps with your presence on social media, which is just another added benefit. With newfound inspiration and the assistance from a well established, professional company, the feeling of being stuck should be in the past. You now have the opportunity to make an even bigger impact with your business.    

Expanding your business online is just as good as opening up a physical store. It allows you to do business without borders which is how all business should be done. 

Taking Advantage

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There is a saying that goes "any press is good press" and while that may be correct in some instances we all can agree that it is better to be on the positive side of that press. But if your name is in the media and is circulating pretty fast there is opportunity there to take advantage of this free publicity and make the most of it.

Now, in no way am I suggesting that you go out and do something bad or unethical that will put your company in jeopardy just to get some media coverage. But, if you do happen to get some media coverage it would be in your best interest to try and flip it if it is bad, or enhance your brand's reputation even more if it is good.

The mark of a good business is one that can seize opportunity the moment it appears and use what they already have to build off of that. Your business might have been struggling initially to take off and there are no resources left to advertise or promote, but by some chance you got the opportunity to host an event that puts your business into the public eye. Now you have consistent business and you got some free publicity as a result.

While your business will most definitely take a hit if it gains a negative reputation, this can in some ways work in your favor. If your company was once a reliable and trustworthy business that hit a few rough patches, the question is, can you recover? You now you will have all eyes on you watching your every move. The decisions you make can and will answer those questions. Depending on the severity of your dilemma, you will have several options available to help you.

Because we live in such a tech savvy world, I believe it would be in your best interest to improve your online reputation first. That is where the majority of the doubt and skepticism will come from. By fixing that first, you are not only changing the opinion of your company, but you show are listening to the public and taking what they are saying to heart. The company that once fell is now showing resiliency. You can bank on profits going up and attracting more business due to you taking the bad press you were getting and making it positive.

A business that can take advantage of any opportunity is built to last and is going to separate itself from its competitors. While you don't want to have bad press all the time, you should have team on hand ready to take care of it. Or, you can hire a firm like Centel Media™ that will improve your online reputation and ensure it stays on the positive side.

Taking advantage of an opportunity when it looks like there isn't one will provide a strong foundation that will keep your business at the top for many years.

Using Your Reputation to Promote Your Business

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Your business is the extension of you to the public, with a great reputation half of the work is done as you will have no problem attracting and keeping customers. On the other hand if you are not very popular among the public you might not lose customers but consistency will be hard to achieve.

How many times have you heard the phrase "your work is an extension of you", or someone telling you "actions speak louder than words". While that may seem to hold more water in other areas of life it should be applied to how you approach and handle your business operations. Great presentation of your business whether it be online or the standard brick and mortar stores can only add to your reputation.

Though some business owners believe that as long as they are providing good service and their products are doing what they are meant to do that should be enough, but they are wrong on many levels. For one it is not just about giving great service but also presenting yourself in a professional manner. Many customers put a lot on how the company is presented, yes operations count but that comes after you get past the initial layer of the company.

Your reputation whether you like to believe it or not can be a dealbreaker for business especially if you are doing business online. It is very important to not only have a positive online reputation but that your website has a good ease of use and of course is very presentable. Your reputation online can be the difference between gains and losses. For example if your company doesn't track shipping or update their inventory on a regular basis, your company gains the reputation of being sloppy and unprofessional.

No matter how big your company is or how much much they made last quarter a negative reputation is just what it is, you have been labeled as a company that is not interested in satisfying your customers but just making a profit which will start to shrink as your negative reputation grows bigger. A negative reputation is not the type of reputation you want to promote your business.

All is not lost and you can improve your image and you don't have to do it alone as you have more than enough to help you. Centel Media™ is a firm that you can trust to improve your online reputation and your presence on Social Media. Like I stated before once your reputation gets out it is out and Social Media can only enhance or hurt it depending on what side you are on. Centel Media™ also provides a defense that will protect you against any future attack against your reputation, so you can rest easy knowing your reputation is in good hands.

Your reputation can affect business even before you get a chance to see it. Present yourself in the most professional and positive manner and you will always have business to take care of.

Tools Needed to Help Monitor Your Online Reputation

Maintaining your  online reputation is a hard thing to do. It is a necessity though because you need to be on top of things when your reputation is on the line. You want to know what is being said about you, and if there is any negative comments being said in order to steer them towards the right direction. Below are some tools that will help you maintain your reputation and stay on top of it.

1. Google Alerts

Google Alerts is a much needed tool because all you need to is type in words relating to your business, especially your name, and it would give you email notifications about regarding conversations being made about your business. What better way on staying on top of things. This way you can jump directly into conversations and fix those negative comments being made about you.

2. SocialMention

SocialMention is extremely helpful because it is free and it lets you view the positive, neutral, and negative conversations that are being said about you. If you see a large amount of negative conversations being said about you jump on it and see what the problem is.

3. Topsy

Just like Google Alerts this tool will send you emails, and the best thing is that it's free.

4. Grader

This tool helps you get in depth analysis on your social media accounts. Once again helping you to control what is being said about you.

Having different tools to help your online management is very beneficial. You want to be in control of what is being said about you, and even though you may not have complete control at times, it is very satisfying to know that you could take measures in order to fix that.

Centel Media™, an online management company, will help you build and maintain your online reputation as well. It is very hard and time consuming to maintain your online reputation, especially with rival companies trying to put a bad name out there. There is no easy way to take care of your online reputation, and you must put in the time and effort to build it. Take the right measures, think twice before posting or how you respond to certain comments made about you, and you will be on the track to maintaining a positive online reputation.

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Monday, June 24, 2013

Negative Online Reputation Can Cost You Your Dream Job

When the internet was not in existence all you needed to worry about was building up your professional resume, making and building professional relations, having strong recommendations, and staying out of trouble. This was the formula you needed to build up in order to land that job that you coveted.

The internet world does exist now and you must use it to your benefit, but at the same time keeping out of trouble from it as well. There are six ways your internet reputation can harm and each will be analyzed below. 

1. Search Engine Link- It is very common for a potential employer to just type in your name in Google in order to see what comes up. Actually, it will happen most likely than not. They are looking for what kind of light shows up when your name is typed in. For example, if your name provides too much of a negative light that company may not hire you. First impression is key in many aspects of life, it is no different when it comes to online reputation

2. Are you a complainer? If you tend to complain a lot about your current or former employer and you are sharing it all over Facebook, many companies may not want to hire you. Keep your comments to yourself, posting on social media accounts will only make things worse.

3. Inappropriate Information- You may think that the night you went drinking with friends is perfect to share with other people through socialmedia. Wrong! You do not want your future employer to be looking at these kind of photos. Links and other offensive topics that you decide to post will only harm you. Keep it professional online because it is not private when you decide to post things. 

4. Do not offer too much information- It is already advised that you refrain from posting about religious views, politics, or anything related to that matter. Think about it, when you post controversial topics online you are only attracting attention. This is negative attention and a future employer may not want to have anything to do with your controversial ways. 

5. Friends, Colleagues? Recruiters usually want to hear comments that are made about you from friends or former colleagues. Negative comments made them will only do harm to you, so remember how you maintain your relationships and the experiences you have with them. 

6. Groups- If you are part of a controversial group online, and you share it publicly this will also play a part in a company wanting to hire you. It may be very wise for you to get rid of any evidence of being part of a controversial group if you would you like to be hired for your dream job. 

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Keep Calm and Repair

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In today's society given all that we have access to sometimes things will go awry and will simply be out of your control. How you can respond to these events will be very telling about you and your business. Those who panic are setting themselves up to either fail or seriously lose business, while those who are calm and have taken the proper precautions and have the right people set up will get through it with relative ease.

There is always a time to panic and a time to stay calm and as a business owner it is very important that you know when to do both. Timing is everything in business so you can't get thrown out of motion at the first sign of distress that your company comes across. It doesn't give the public a good perception of you or your company it shows that under pressure you crack and are unreliable.

While that may be the signs of a weak company a business that is prepared to take on any task big, small, bad or good is one worth investing in. What this type of company shows is its ability to do great damage control which is very important for businesses especially if it is a big multinational business that services a wide array of people.

But it is not too late to transform your image in fact there are firms that can help you repair your reputation from a company that used to panic and fold under pressure to one that now stands tall no matter what is thrown at you. As a business owner you should be prepared to go through some type of adversity during your tenure.

Reputation Management will be needed because your company will have the reputation of one that can't do business without panicking and so begins the comments and rumors spreading about you online when that happens you must be prepared to take control of your firm's reputation. If you choose not to do anything you will see how the rumors and doubts about your company will continue to grow and place you to the back of the pack.

The best way to deal with an attack on your company's reputation is to make sure you are prepared to deal with it. That means having hired an great Reputation Management firm or having a good in house PR team that can take on this task. Proper preparation is the key to success in any business.

You're only as strong as your weakest link. Standing tall and succeeding in the face of adversity shows there are no weak links in your business.

Your Future Is In Your Hands

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The future is what we are looking at today. The technology is only going to get bigger and more advanced making our lives easier in some aspects but we will continuing to be exposed to the pitfalls and dangers of it, especially the younger generation.

Powerless is what can best describe us to the ongoing evolution of technology, there is no stopping it or preventing it. You have two options either use it or don't. Being that we are in the technology era those who choose not to use it will find themselves at a serious disadvantage. But what does this mean for the children growing up in today's world. while they have more access to online educational and learning tools which is a major benefit how are they going to be able to cope socially when they do not have the luxury of a laptop or cell phone in front of them.

 What leads this tech boom is SocialMedia which has transformed how we communicate with each other. But for every good that it offers there is a bad lurking around in the background ready to jump out and take advantage of an unsuspecting victim. Those victims are the ones who become exposed online either by picture, personal message or rumor. We see more than often that today if you want to find out something about somebody that you can just go online no need to pick up a paper or magazine.

This is very alarming because with a paper at least you knew you had some time start damage control before it spread all over but with Social Media it can be across the world within a matter of seconds. For younger kids growing up this is their future so it is more important than ever to educate them on the does and don'ts of Social Media activity.

Without guidelines or proper training businesses will not be the only clients of online Reputation Management firms, but you will see an influx of individuals seeking help from firms like Centel Media™ to help rebuild their reputation online. It also can't be stressed enough that whatever you do will follow you and is there for everyone to see if you are not careful with your dealings online. One piece of advice I would give is not to post anything that might seem private or personal if you do then you are setting yourself up for a long and hard fall that will take a lot of hard work to get up from.

Educating the youth is the best way to help them avoid making the same mistakes that the previous generation has made, especially when it comes to the internet and Social Media.