As a business person you want to think of expanding your network. You want to connect with your customers, provide great customer satisfaction, and overall gain positive reviews. The only way you will continue receiving profit and expanding is mainly through what other people write and critique about the customer service experience that you gave them.
If you're an individual seeking a job, you simply want your name to be out there in order to entice an employer to look at your professional abilities. Having your name clear of any controversies is a good way to start, but you should also look to other ways of enticing future employers. Why have I brought up both individuals and business people alike you may ask? Well the answer is simple, both businesses and individuals should start blogging, and many people do not look at the benefits that come of it.
Blogging allows you to connect with many of the online users that log in every day. You can show the desire, and passion on the product that you are trying to sell, or as an individual, the type of field you want to get into. Voicing your opinion is important, but you must remember to do it manner that is professional and not controversial.
For a business person, blogging shows the knowledge you have, and demonstrates that you can about the product that you are selling. It is well known that the more passion and desire you have towards something the easier it is for other people to connect with you, and thus want your business.
An individual on the other hand, will be able to build his/her professional resume by blogging why you would want to be part of a certain company, or why you would an extraordinary employee. You want to build your professional name any way you can. Showing that you can express your thoughts and emotions in professional and non-controversial way will do wonders for you as you continue moving forward in your career.
Blogging will receive comments and feedback with people around the world, and many blogs that you post over a year ago will still be searchable. It is a very convenient, and it's a great feeling of connecting and sharing your passion with other people.