The strength of a great company starts with the relationship it has with its customers. If the relationship is strong then the company should have no trouble maintaining a high level of productivity as well as popularity. As great of a scenario as this may seem in some cases it is not reality, but a goal for all companies to reach eventually or should be a goal.
Having a strong relationship with your customers should be something all companies strive for, after all it is those same customers that allow you to continue to operate and continue to do business. The way that business is now being conducted is totally different from how it was done some 20 years ago. Most of the change can be attributed to the advancement of technology and the rise of Social Media.
With technology now in the equation it now gives businesses a chance to not only expand by putting their business online now and not having to solely rely on newspapers and radio ads, but it gave owners a chance to give their customers insider access to the inner workers of the company. The purpose of doing something like this is to further ingratiate themselves with customers and to increase their visibility to a much broader audience.
It takes strategic planning to give just enough to your fans without revealing too much or giving too little. Many times businesses have made the mistake of releasing information that was not meant to be released just yet and have found themselves in hot water among of their board members or the law. It is important that you make sure you get clearance before you release anything and make sure the people you put in charge of your account keeps it strictly professional this cannot be stressed enough.
Social Media can also be use for your online Reputation Management, if you find your business embroiled in some type of controversy and are under attack from negative reviews, Social Media is a great tool to use to help you regain your positive reputation back. Social Media is a tool that can open up a world of opportunity for you and your business and connect you with fans that you didn't even know you had.
The endless opportunities that Social Media offers can help establish your business all over the world. Use it to your advantage.