Tuesday, July 30, 2013

What Not to Do With SEO

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Optimizing your website's search engine capability can be a hassle and often times websites make simple mistakes that prevent better results. To improve your SEO, you must be aware of what mistakes you are making before you can truly flourish on sites like Google. Simple errors such as ignoring your website's potential in social media, failing to write the right material and not branching out all lead to dysfunctional SEO.

It's a no-brainer for modern websites to include links to social media with the sheer number of people using sites like Facebook and Twitter. But many websites continue to fail at adapting their material to the socialmedia format. Short and sweet is the key to all social media sites, so in order to attract viewers from such sites you must carry this advice over to your website as well. Always write material with social media in mind, especially the headlines and subtitles.

Whatever the topic may be, content posted on webpages must include ways to attract the outside audience. The more people who respond to your content, the better your results on search engines will be. This may seem like a tough task, and it generally is, but if you do your best to write material that forces other people to respond, then the more luck you will have. To achieve this, your content must have a unique edge that others will feel compelled to write about themselves, and thus need to link back to your own website.

Of course, you can't always hope for people to just flock to your website on their own. It takes a little effort on your part to visit other people's websites and blogs to gains some attention and cross-traffic leading to your site. While you are doing your part simply through the act of commenting, it often takes a bit of creativity to attract a larger audience. Stay positive and respectful to the owners of the sites or blogs you comment on and try to add something new to the conversation generated by the sites' content.

SEO requires a lot of work and consistency in order to move up on the results page. If you need help with this for your website, consider Centel Media™. They offer SEO service through Google AdWordsOptimization, along with general website design services, domain nameregistration, blog creation and social media page design and promoting.

By Matt Shaffer,
Creative Writer,

The Price of Fame

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When fame comes knocking at your door, it's hard to refuse. Fame leads to new opportunities and thus new ways to make some cash. However, as with anything else in life, fame comes with a price to pay. No matter how far back your fame had started, it seems like it often has a way of coming back at the most inopportune of times. In order to prevent fame from spoiling your life, it is necessary to understand how the Internet plays its role in the spreading of fame's negative consequences and what you can do to curb them.

With the Internet age came a severely restricted sense of privacy. Things that used to be done free from the public eye have suddenly become incredibly hard to keep personal. Now, in addition to the growing number of paparazzi, nearly everyone carries a smartphone with picture and video capabilities, meaning more opportunities for embarrassing personal information to be uploaded online and spread like wildfire. Obviously, it would be nice to live a perfectly clean life, free from incident that would be controversial so that nothing bad could ever be caught on camera, but we all know that is impossible.

It is easy to see the repercussions of fame, because all you need to do is turn on the TV. Countless celebrities have been judged harshly for nearly every action they take, no matter the intent. No matter how hard you try, there's bound to be some bad publicity to leak out. So, the first key to battling the ugly parts of fame is to keep your head above water. Don't take every comment or opinion personal, because if you do, you'll drown. It's essential to take the high road and let the naysayers look like the ones who should be embarrassed.

The second key to staying ahead of the negativity is to take action in suppressing the articles, videos, reviews or images that may make you look poorly. With virtually the entire online world revolving around search engine results, controlling what shows up first after a search about you can make an enormous difference. A professional firm can be hired to deal with such problems by pushing more positive articles, videos, reviews or images higher up the chain of search results, burying the negative ones deeper below the surface. Of course, nothing can be truly removed from the Internet, but staying on top of the problem is the best option to fight back. If this is an area you need assistance in, Centel Media™specializes in these services and can improve your image online.


Although fame can be overwhelming and at times bothersome, keeping these tips in mind will help you battle back against the bad repercussions of fame and enjoy the many benefits that come along.

By Matt Shaffer,
Creative Writer,

Facebook: What You Can Do to Aid Your Business

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The social world of Facebook allows for plenty of opportunity to connect your business to the public through the appeal of your Facebook page. Its design, what you post and the number of likes you manage to gather all have an immense impact on how far and wide your Facebook page can reach, and thus how much you can expand your business. If you wish to catch the eye of potential customers through social media, then Facebook is a good place to start. Following a few simple guidelines, you can build a Facebook page that not only represents your business, but what makes your business one of a kind.

As in any other endeavor online, webpage design can mean the difference between success and failure. A potential customer will accumulate his or her first impression through the design of the first webpage they come into contact with. A page that emits a pristine, professional feel gives your business a distinct advantage that will instantly place your business ahead in the race to gain clientele. Facebook is no different, so make sure that your Facebook page lives up to a professional standard that reflects your business. If this seems daunting and difficult to achieve on your own, Centel Media™ offers services in social media page design that can drastically improve your business's appearance on Facebook.

Beyond the general appearance of your page, the content you post on Facebook becomes critical in keeping your potential customers interested and engaged in what you offer. This is the time for a little creativity. Of course, you want to give your page viewers the overall gist of what your business is about and the service/product you supply, but in order to separate yourself from your competition, it is key to think outside the box. Write short, catchy posts that can catch viewers' attention while also pointing out aspects that defines your business and shows off what makes you unique. Using videos or other forms of media to connect to your audience couldn't hurt either.

The final keys to Facebook success are likes. Likes are often the string that links your page to a wider audience. When one user likes something on your Facebook page, that something becomes planted on that person's timeline and thus viewable to all the friends of that person. So, even one like can result in dozens of more page views from the friends of that individual user. And we all know that page views result in a greater chance of landing new clientele. What can be difficult is gathering these likes in the first place. If you are having difficulty getting likes for your business, consider Centel Media™ social media promoting services.


Social media can generate new and exciting paths to take your business, and if you make the right choices in how you approach Facebook, your business will surely grow.

By Matt Shaffer,
Creative Writer,