Friday, June 14, 2013

How Protected Are You?

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When doing business anywhere other than the standard brick and mortar store you are in constant danger. Yes the internet can be a rewarding but if you're not careful you will fall prey to hackers and their traps.

As safe as we think our online businesses are there is always a weak spot in the armor and someones is slowly lurking waiting for the exact moment to expose your weakness. A cyber attack is not just your computer catching a virus but it can also be categorized as someone attacking your online profile via Social Network, forums or any other public space. Just when you thought that your business was safely protected you are now under attack from an unknown source and if you don't act fast that one source will get bigger and bigger by the day. Having your internet protected is not the only protection you should be investing in given today's advanced technology. Hackers know that we all have anti virus's set up so being able to infiltrate our computers will be tougher than before. But what about your business how protected is your business from hackers and trolls. Thats a question you must ask yourself but it's important to ask before someone answers that question for you ie: hacking your site or helping create a negative reputation, you must take proactive measures to protect yourself from any attack.

Taking preventative measures will not only save you time and money but you will have a piece of mind knowing that your business is being protected and you will be alerted about any attempted attack against your online profile. Where do you find this type of help you ask, well I personally recommend an Reputation Management firm like Centel Media™Centel Media™ not only protects your online profile but it alerts you when there is an attempted attack on your profile. That is just some of the benefits of having a well established Reputation Management firm work for you. Centel Media™ also helps increase your Social Network profile so you can continue to do promotion and keep your fans and customers involved with the company.As a business owner you must have protection that goes beyond the typical virus protection we have come to know,  technology is a little more advanced and requires some dirty work to ensure you are completely guarded against any unwarranted attacks.

Using Simplicity To Work For You

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Keeping it simple is easier said than done, but it is the simple things that may produce the best results and have the greatest impact on your business.

There are many ways to be successful in business, a little bit of luck, hard work,and perseverance are a few that come to mind but what is often overlooked are the simple things. The simple ways of business have been around for years and have continued to be the foundation to a strong business. Of course you can't use the methods that were used back in the 1800's, 1900's in fact using business methods from 25 years ago will get you nowhere, the game is too advanced to use those methods. But what you can do is capitalize on today's technology and use that to your advantage. Social Medis to me is that simple method in today's business world. If you can develop a decent following and cultivate a team that is dedicated to building your brand up through Social Media then you are in great shape. But as I said when I started this blog simple is easier said than done and if you are not careful with Social Media it can be a quick and painful death for your business. First off you must keep in mind that your professional Social Media account must be just that Professional!! The moment you accidently release any personal or private information out you might as well get your public relations team ready because they are going to have to do serious damage control. Make sure whoever is running your accounts are aware of this many businesses have found themselves in hot water because of this.

If you can manage to keep your Social Network accounts drama free then you are well on your way to complete business. Sites like Facebook and Twitter have proven to be major assets to businesses of all sizes and all sectors. For businesses who would rather hire a separate company to manage their Social Network profile that have the option to hire Reputation Management firms such as Centel Media™, who has a dedicated team that caters to keeping your profile positive. The simple things is what we often overlook but it is the simple things that if not used properly can cost you dearly. But when you take advantage of the simple things you will reap all the benefits and rewards it offers.

Pushing Through the Storm

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When the odds are stacked against you, how do you continue to move forward knowing that every step you are taking someone is trying to pull you back? Pulling through adversity can tell a lot about you as a person and is very important if you own a business in today's world.

When you make it to the top or are successful, you will attract your fair share of doubters, haters, trolls and any other unproductive name you can choose to label them. As a business owner, the odds are already stacked against you making it in this cutthroat business world and those who choose to degrade and damage your reputation just add to that storm. So, you have recently come under attack from a customer who has had a negative experience with you, and thus the storm begins. As a business owner, it can be overwhelming having to constantly defend your business' reputation. However, if you choose not to take the proper steps to correct those negative reports, you are doing more harm than good. Negative reports have now spread onto social media networks, which make it even harder to control, and the adversity continues to build. But, as a business owner, you have unintentionally signed up for this and you must now take control before it's too late and all your hard work is destroyed. Through adversity you can continue to operate, which is the best move. Becoming stagnant in the midst of a problem just gives detractors more confidence in knowing they are helping take your business down. While you are keeping busy with your day to day operations you should be looking into a reputation management firm that can help restore your online profile to the glory it was previously at before.

A reputation management firm such as Centel Media™ is very capable of helping you continue to push through adversity. Centel Media™ can help restore your online profile so when you are searched through Google or Bing, only the most positive search results show up first. With social media networks, Centel Media™ helps to properly promote your brand to a bigger audience. Using a firm likeCentel Media™ ensures that you are taking the best interest in your business and you want to succeed. While you are working to keep your business afloat on a daily basis, Centel Media™ is working to make sure your business continues to have a positive reputation.

Potential Employers are Looking at Your Online Reputation!


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Whether you are looking for a job or not, your future employer may already have an idea of who you are by simply looking you up on Google. This is why you must do your best to maintain a positive name about yourself on the internet. Some of the information online can be controlled and others cannot. Your resume for example is something that you can control as you decide what you want to be put in it, but social media profiles, purchase transactions, and website usage are examples of things that normally viewed without a problem. The most important thing to remember is that you want to build a respectable name on the internet. Posting pictures, comments that you believe are appropriate may be not be to employers. Pictures of you drinking for example is not something you would want your future employer to see as this builds a negative image about you. If your online persona is damaged you are going to have a hard time finding a job even if your offline persona is superb. Having the mind state thinking that nothing in the internet is private matter is a great way to go about this. Make a website entailing your credibility, accomplishments, etc. in order to help build your online persona. Posting articles, and having others recommend your articles is another great example on how to maintain a positive. It cannot be emphasized enough that an your online reputation is important, make the effort to maintain it positive.



Using The Right Language with Customers

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How are you communicating to your customers? This is a much needed question that needs to be evaluated correctly. There has been statistical data indicating that customers will pay more for a better customer service experience when it comes to their business transactions. This leads to asking yourself and your employees if you offering that remarkable customer service satisfaction. Social media as most people know in today's world is the best way to communicate with each other. You can extend to people and regions far and above exceeding standards with the proper communication. Listen to the conversations people are having on these social medias and answer any questions that they have in order to build that trust and long lasting relationship. Remember that customer service is the best way to communicate with your customers, and having a knowledgeable staff is the best way to keep your customers happy and keep them coming back to you. For example, it is very rare for a customer to come back to a business where he dealt with an unfriendly staff, and/or a staff that could not deal with the situation. Customers expect good customer service when they come to your business; however you do not want to settle for good, aim for great. E-mail Marketing is another important aspect when it comes to communicating with your customers. The ineffective way on going about this is sending mail randomly to people without pointing out their special needs. This is often viewed as junk mail and thrown away. Instead aim to understand what a specific customer needs are and send coupons, brochures, flyers, etc pertaining to those special needs. The mission is here to give that customer the best customer experience, and if you take the right precautions you can accomplish just that.