Major
computer manufacturers, such as DELL and Hewlett-Packard, are trying to keep
their circuits from frying in the new mobile age. They face a marketplace that
no longer considers them to be the only options for computing. Smartphones and
tablets are a more accessible and simpler way for consumers to get the
information they need when on the go. While the computing power of mobile
devices may not be on the same level as today's personal computers, the pros of
the mobile format seem to outweigh any cons. Thus, companies like HP need to
find an alternate source of revenue to lessen the impact of lost sales. Meg
Whitman, the current CEO of HP, has decided to emphasize her company's interest
in other sectors in order to boost profit earnings.
HP is
known for their printers and personal computers, but because of declining
sales, these once-dominant branches of the company cannot carry HP’s future any
longer. Instead, Whitman is concentrating on networking operations in China and
enterprise hardware, markets that other competitors, such as IBM, have failed
to make any headway. This new approach has driven sales above the expectations
of investors.
Whitman's
strategy is to grow beyond her company's borders. For companies that are
focused on a particular product, this always comes as a dreaded, last-ditch
effort, since it often results in nothing but big success or bust. When a
company's product becomes outdated, the only remaining option is to take a
risk, even if that requires the company to direct its attention away from their
previous priorities. In fact, it was the survival of HP’s status quo that drove
Whitman to pursue a different angle in the first place. Sure the company could
live on without PC sales, but it wouldn't be the same, so instead of
rebranding, she decided to pursue an additional path.
Managing
your company's brand above its original vision is a challenging task,
especially online, but Centel Media™ can ease your company's burdens. As an
online reputation management firm, we provide options that could help advertise
your company's new approach. Our services include Google AdWords optimization, and the
creation of press releases, websites, blogs, social media pages, and Wikipedia articles. Our ultimate goal is to
make sure that your business succeeds at its online ventures, so your company
can adapt to an ever-changing market.
Jonathan
Wong,
Creative
Writer,
Matthew
Shaffer,
Editor-in-Chief,