In the news Friday, Washington Congressman and House Representative from Wisconsin Paul Ryan made a rather remarkable change to his position. As the public knows well by now, Washington has been stuck in a political gridlock that has shut down the government. Federal services across the nation have been affected and the majority of the public is understandably upset at the situation. Once elected, politicians are expected to get things done in office, but that certainly hasn’t been the case and the American people are fed up.
Representative Ryan decided to bolt from his party line, at least for a bit, as he tried to place a possible deal on the table that will not involve defunding Obama's Affordable Care Act, commonly known now as Obamacare. Whatever your political beliefs or ideology, the federal government cannot remain in shutdown forever. So unlike his fellow Republicans and Democrats, he took some much needed risks in order to help push a bill through.
I emphasis risk-taking because, in today’s market, there are so many companies that need to stop waiting for catastrophe and start making the necessary moves to push ahead. When times get tough, the majority of businesses and business owners just do their best to outlast the problem, instead of trying to reach out to customers and break new ground. These companies either don’t change the way they market or take a more passive approach so that, in the end, they don’t have to spend as much money. While this may be the safe road to travel, there are opportunities that, if you take the risk, could improve your company right in the here and now.
A cheap, easy way to expand your business is to improve your online presence, which is much less expensive now than it has ever been before. We at Centel Media™ have services that will help you manage your online reputation. While this may be a turbulent time, a solid presence online will give your company a boost in exposure and provide more opportunities to gain clientele. If you’re just starting up online, consider our Website Design, Blog Creation, Domain Name Registration, and Facebook/Twitter Page Design services. If you’re already on the web, but don’t have the reputation you’re looking for, you should utilize our Social Media Optimization and Google AdWords Optimization. Don’t let economic woes strangle your business, take that initiative and invest in online reputation management.