Not long ago, Facebook forced companies to use third-party platforms for promotions. Now, businesses are allowed to use such marketing campaigns directly through their timeline on Facebook. There are a handful of guidelines and regulations you should know before hosting one of your own. Here’s how to run a successful timeline contest or promotion:
As with any new project, start by setting a goal. For some businesses, the goal might be sales oriented, or to collect email addresses and contact information, or to simply boost their number of likes. Whatever your business wants to accomplish, be sure to make an outline before you start. At the end of your campaign revisit these goals and determine if you met them or not. This will help you create an effective strategy in the future.
Choose prizes and incentives that endorses your brand in unique and creative ways. Consider all your options, you can even take suggestions from your fans and hear what they’d want the prizes to be. Just be prepared to incorporate their recommendations into your previously outlined goals.
Including the correct language and image content is another important facet to your promotion. Photos on Facebook generate 53 percent more response than posts without them. So, picking the right image can really help push the success of your campaign.
Crafting an appropriate timeline promotion will only be successful if it’s in compliance with Facebook’s regulations. This includes a statement that your campaign is in no way sponsored, endorsed or associated with Facebook. A complete description of the official rules must be included.
However, if you feel such disclaimers will dissuade people from participating, the best way to work around it would be to use an app. To ensure that your fans have easy access, while also maintaining an appealing appearance, establish and advertise the link to your promotion app. You can also use specialized applications to collect and review data from your promotion.
Gaining likes on Facebook can be difficult, and often beyond the help of a promotion. Centel Media, the leading online reputation management company, can help you gain more likes for little cost. With their new social media optimization service, Centel Media™ can boost the effectiveness of your Facebook page, so your brand can be recognized and your overall online presence improved.
In order to utilize Facebook’s new timeline promotions, and draw more attention to your business’s page, it’s important to understand how it all works and what Facebook requires of you.