Wednesday, June 26, 2013

What Does Your Brand Represent?

Centel Media,,  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Your brand speaks for you when you are not in the room, but if you could be a fly on the wall what do you think people would say about you and your company?

As a budding business owner, you had dreams of building your brand from the ground up and hope that the impact it had would help change the world. You envisioned your brand standing for something reputable always on the positive side of any review or comment. But before you get to that level of success, many factors will play a major part in helping your brand.

As a business owner you will come to find that your plan might not fit into what the public wants or needs at the moment, so it is up to you to carve out your niche and build off of that. Good business owners are able to adapt to their surroundings and become great ones. Not only this, but they never forget what they want their brand to represent. They continue to work on incorporating that goal into their businesses.

What is often an overlooked representation of your brand is the team that you have working for you, they are an important representation of your brand. It is important for your employees to maintain a level of professionalism that will never call into question the direction your business is headed or the decisions made. What they do has an impact on how the company is viewed among the public, from hourly wage workers to salaried CEOs keeping a clean nose, this is the the best way to represent the brand.

There does come a time when your company is faced with some dilemmas that may put your business in serious jeopardy. Making the right decision can be the difference between continuing to operate your business or not having a business the next day. It is important to consider all options when faced with this type of problem because there is so much on the line and what you think you can do by yourself maybe too much for you to handle alone.  

The next best thing to do is to hire professional help that will provide you with the tools necessary to protect your brand while you continue operating your business. If you find yourself with a negative online reputation, I would suggest working with a company like Centel Media™ to help rebuild your image. The best way to handle any discrepancy is to face it head on when consumers see that their opinion of your brand will slowly change. You showed that you not only have integrity, but that the customer is your number one priority. This is not only comforting to them, but for you as well. After all, when you first started, you wanted your brand to help change the world. Now that your customers see you are committed to that, the only place left to go is up.

We see good businesses as big companies but a lot goes into maintaining a great reputation. That process begins early in the building process, starting with you, the owner. 

That Dangerous Send Button.

Centel Media,,  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Former NFL head coach Herm Edwards has a saying that goes ''Once you press send you can't take it back." This statement is 100 percent true but the severity of the reaction to the post, tweet, or message depends on who sends it.

If you or I send something, nine times out of 10 it will get little to no coverage. But, when someone with a little notoriety does, he or she opens the floodgates because the opinions and thought will be rolling in. Among the "star" club, that send button has a more damaging effect on athletes, in my opinion. I say that because when you go on certain sites, they have articles there that try and decipher an athletes tweet and make it out to be something it's not.

I always say, as great as social media is, if you are not careful it can ruin you in ways you never thought possible. And, professional athletes are not the only ones getting caught up in the web. Amateur athletes are too. Many of them are under 21 and think that this won't effect them when it is time to sign that contract, but it does. Even if they move on and achieve monumental success, there will always be someone trying to bring that fateful message back into the spotlight.

In my opinion there is a simple way to avoid this, and I've mentioned this before, it is in the best interest of everyone who participates in social media activity to stay as far away from personal messages and posts as you can. At times, athletes have posted things on some very touchy topics just trying to simply express themselves, which they have the right to do. A massive dust storm comes at them and most of the time these athletes do not see it coming; they are left to defend themselves.

When this does happen? The team that they are playing for is forced to go into PR overdrive to save face, some of it is for the player but a majority of it is for the team. Now that a player's reputation has taken a hit what does he or she do? If he or she chooses not to do anything, then I think this person is doing more damage and is jeopardizing his earning potential for future contracts and endorsements. The best thing he can do is to rebuild his reputation through community outreach and also repair his online reputation by having his activity monitored.

Now the latter may seem a bit over the top, but given the hard work put in the first time, it will be twice as hard to repair the second time. So, having a personal team or a professional firm assist you is a great investment.

For some of us, the send button means nothing. To others, it can cost you millions of dollars in the long run. Always keep in mind you can't take posts back. Sometimes it is better not to send it at all.     

Using Social Media to Get Closer

Centel Media,,  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Making your customers and fans feel like they are a part of the company is a sure fire way to keep the relationship between you strong and long lasting.

The strength of a great company starts with the relationship it has with its customers. If the relationship is strong then the company should have no trouble maintaining a high level of productivity as well as popularity. As great of a scenario as this may seem in some cases it is not reality, but a goal for all companies to reach eventually or should be a goal. 

Having a strong relationship with your customers should be something all companies strive for, after all it is those same customers that allow you to continue to operate and continue to do business. The way that business is now being conducted is totally different from how it was done some 20 years ago. Most of the change can be attributed to the advancement of technology and the rise of Social Media.

With technology now in the equation it now gives businesses a chance to not only expand by putting their business online now and not having to solely rely on newspapers and radio ads, but it gave owners a chance to give their customers insider access to the inner workers of the company. The purpose of doing something like this is to further ingratiate themselves with customers and to increase their visibility to a much broader audience.

It takes strategic planning to give just enough to your fans without revealing too much or giving too little. Many times businesses have made the mistake of releasing information that was not meant to be released just yet and have found themselves in hot water among of their board members or the law. It is important that you make sure you get clearance before you release anything and make sure the people you put in charge of your account keeps it strictly professional this cannot be stressed enough.

Social Media can also be use for your online Reputation Management, if you find your business embroiled in some type of controversy and are under attack from negative reviews, Social Media is a great tool to use to help you regain your positive reputation back. Social Media is a tool that can open up a world of opportunity for you and your business and connect you with fans that you didn't even know you had.

The endless opportunities that Social Media offers can help establish your business all over the world. Use it to your advantage.

Why You Should Create a Blog

As a business person you want to think of expanding your network. You want to connect with your customers, provide great customer satisfaction, and overall gain positive reviews. The only way you will continue receiving profit and expanding is mainly through what other people write and critique about the customer service experience that you gave them.

If you're an individual seeking a job, you simply want your name to be out there in order to entice an employer to look at your professional abilities. Having your name clear of any controversies is a good way to start, but you should also look to other ways of enticing future employers. Why have I brought up both individuals and business people alike you may ask? Well the answer is simple, both businesses and individuals should start blogging, and many people do not look at the benefits that come of it.

Blogging allows you to connect with many of the online users that log in every day. You can show the desire, and passion on the product that you are trying to sell, or as an individual, the type of field you want to get into. Voicing your opinion is important, but you must remember to do it manner that is professional and not controversial.

For a business person, blogging shows the knowledge you have, and demonstrates that you can about the product that you are selling. It is well known that the more passion and desire you have towards something the easier it is for other people to connect with you, and thus want your business.

An individual on the other hand, will be able to build his/her professional resume by blogging why you would want to be part of a certain company, or why you would an extraordinary employee. You want to build your professional name any way you can. Showing that you can express your thoughts and emotions in professional and non-controversial way will do wonders for you as you continue moving forward in your career.

Blogging will receive comments and feedback with people around the world, and many blogs that you post over a year ago will still be searchable. It is a very convenient, and it's a great feeling of connecting and sharing your passion with other people.
Centel Media,,  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports

A Great Tool For Monitoring Your Reputation

Centel Media,,  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
When it comes to getting that job you want it, it is all about setting yourself apart from the pack. This, of course, does not mean gaining negative attention, but you want your online profile to be out of the ordinary stand to future employers. Keeping your social media accounts clean of any negative information is a must, but keeping out of trouble is even more of a necessity. Let's say you did something dumb that made it to the local newspaper. All it takes is a quick Google search and they will find out about that crazy night you had.

Tools that allow you to manage your search results are especially useful when negative stipulation is surrounding your name on the internet. These tools allow you to take control of your online reputation. You post things that are of  positive content about yourself that will rank high in search engines. Engaging in online reputation management determines how you will be publicized on the internet in order to help your rankings.

Not every online reputation management company out there, however, will help clients with negative content suppression. That's where Centel Media™ comes in. Centel Media™, the top online management company, will help you with the negative comments that are being posted about you or your business. And, it will do it in a positive, honest way.

Another way Centel Media™ has climbed its way to the top is by being a company for all types of clients, including individuals, small and large businesses. Centel Media™ knows that everyone has different needs when it comes to online reputation, so Centel Media™ brings a personalized service to each and every client.

Individual names and businesses should not be mixed up. Maintaining your individual online reputation is extremely important because you want to get hired, and most companies look up on your name Google to get a better idea of who you are as a person. Working with businesses is entirely separate and would be managed a different way.

Centel Media™ strives to help maintain your online reputation and will dedicate its time doing so. Maintaining and making sure your online reputation is clear and positive is a stress and time consuming process. In order to be effective and continue maintaining your business' reputation, or alternately, clear your professional name any negative comments, you must dedicate time to preserve your online reputation.