CVS, a large chain health pharmacy, has
announced that it will stop selling tobacco products at the end of the year.
In recent jaw-dropping news, CVS, a pharmacy focused on health and
wellness, has just announced they will stop selling tobacco products in their
stores by October 1st. According to CVS, the product does not align with
their mission of providing health services to the public. When such
a dramatic announcement is made, it is important to consider all aspects of
public relations, with online reputation being a one of them.
CVS would benefit from the reputation management services of Centel Media™, a top online reputation management company,
in order to monitor and manage the press after such a large
public announcement. Centel Media™ online reputation management services
offer tools that allow a customer to track and manage online reputation, in real time, at
their own convenience.
This is no small announcement, as CVS receives $2 billion a year
from tobacco customers, which may cause shares of CVS will go down a
substantiable amount. It still yet to be seen whether other pharmacies will
follow by attempting the same stunt. If CVS manages to continue its
recent profitable path, others will probably march the same path. As CVS is the
first to try this, none will be as jarring or create such a media blitz as this
In addition to stopping the sale of tobacco products, CVS will be
creating a stop-smoking program later this year. Resources will be available
in-store and online. The sale of tobacco cessation products, such as
nicotine patches, will continue to be sold in stores.
Hopefully, this move by CVS will hopefully have a domino effect on
the health of the general public. Tobacco use causes premature death such as
cancer, heart disease, and respiratory disease. According to the CDC, one
in every five deaths is a result of cigarette smoking, and tobacco use is the
leading cause of preventable death in the US. Almost half a million people in
the US die every year from smoking, including second-hand smoke.
CVS has received an overwhelming amount of public support, but online reputation is notoriously
fickle. It is important that they continue to represent themselves in such a
positive manner, and continue to manage their online reputation through companies
such as Centel Media™. Way to go, CVS, for putting your companys’
morals ahead of profit margins.
Even though commercials aired during the superbowl are extremely
popular some of them receive a massive amount of negative reviews online. Top
online reputation management company, Centel Media offers negative review suppression services
that could help those companies and others bounce back from negative backlash.
Millions of viewers tune in every year to watch the superbowl for
the intense game, awesome halftime show, and of course the entertaining
commercials. The SuperBowl is the one event and probably the only time where
people actually look forward to commercials interrupting their regularly
scheduled programming. Companies fight to remain on the minds of viewers by the
end of the night. In order to accomplish this, many of those companies try to
touch the hearts of their potential customers and others take major risks with
their ads. Landing a commercial spot during the superbowl has to be one of the
biggest platforms of publicity for any company but not every ad is an easy win.
For example, this year Coca Cola attempted to pull at America’s
heart strings by displaying Americans of a variety of ethnicities all singing
“America the Beautiful”. The ad was meant to celebrate what America is about,
which is diversity. However, not everyone felt the way that Coca Cola had hoped
they would. As a matter of fact some viewers felt the exact opposite, calling
the ad “un-American”. Viewers even took to Twitter and created the phrase
“Speak American” which began trending immediately after. Since the SuperBowl
generates such a wide audience the risk of offending a portion of viewers is
almost one that you can’t avoid.
Negative reviews such as the ones I referenced before and those
that may be similar are usually written in an impulsive and angered state. The
person responsible probably isn’t even aware of the damage they may have caused
someone’s brand or company. Other times the person who writes these negative
responses is someone who may have had some previous grudge against the company
they’re targeting, such as being fired by the company or even being an owner of
a rival company. This is why top online reputation company, Centel Media™ assists
companies with this problem by offering their negative review suppression
services. In regards to the service, Centel Media™ employees will create an
impressive amount of positive and most importantly truthful reviews about your
These reviews will be posted throughout the internet on important
sites that usually generate a lot of reviews. The positive reviews written by Centel Media™ professionals will suppress the negative ones and promote your business at the
same time.Centel Media™ is
dedicated to helping the true identity of your business shine through all the