The internet world goes far beyond what you see online when
you are searching your favorite company, what you may see can be totally
different from what someone searching the same site 5,000 miles away might have
come across their computer screen.
Having your company's presence in all parts of the world is
very important to your brand and most important your profit. As a business
owner it is imperative that you relate to your customers not just in your home
country but your global customers as well. All needs are different no matter
where you go and if you are not doing your research and finding out how to
relate to your global audience you are digging yourself a deep hole to get out
of. How you market yourself is very important as well as being sensitive to any
ad that might be offensive to that country, having a team of dedicated
professionals who know how to target a region properly without offending
anyone, that is difference between being able to business on a global scale and
not just limiting yourself domestically. Physical marketing is only half the
job, I'm sorry to inform you that the way your company is marketed online is
just as important. When you visit a multinational businesses website you are
given options on what region you live in and what language you would like to
have translated to you. This is an example of great marketing as well as
customer awareness, if I like a company in China but their website is only in Chinese then that
company has just lost a customer because of their inability to relate to me so
as a customer, I now have a negative perception of that business. If I choose
to I can complain online which will lead to that company having an negative
online reputation. When that happens Centel Media™ is called on to help repair
your online profile so that you are making sure that all customers’ needs are
met whether global or domestic.
Having a great Reputation Management company such as Centel Media™ working for you will guarantee that your company can restore its online
profile back to respectability but you must keep in mind that in order to keep
it that way you have to consider all of your customers’ needs not just the
customers you are close proximity to.