There is no way to remove negative reviews about your brand once
they're uploaded online. However, there are ways you can handle them. If you
want to improve your online reputation, you need to know the appropriate
response to such situations and how to contain them. With the right tools, you
can take back control of your online presence.
You can’t stop the rain from falling, but you can use an umbrella.
The same mentality applies to your online reputation: you cannot stop bad
reviews, but you can protect yourself. The range of damage that can occur from
negative online reviews has just as many possible variations as a brewing rain
storm. It could be one small comment that takes little effort to contain, or it
could be a flood of negative reviews that take thousands of dollars and months
of hard work to repair. This widespread damage isn't unusual, it’s a result of
the growing number of platforms that allow people to express their displeasure
online.
The first step in damage control is measurement. Measuring rain
can be as simple as placing a bucket outside on a stormy day. The same is true
in monitoring your online reputation, it’s as simple as being involved,
collecting the data, and observing what is being said about your brand. Join
industry-specific social networking sites. While Facebook, Twitter, and LinkedIn
are absolute musts, industry-specific sites will be just as beneficial.
Unfortunately, you may have the strong desire to fight for your
reputation, taking strides to battle back against negative reviews. While it's
important to respond and confront negative reviews, doing so the wrong way may
come off as unprofessional, which can then encourage further activity around
that particular situation, and thus push its ranking higher on search engines.
The best way to discourage and combat negativity is with positivity.
Centel Media™ offers services in all areas of online reputationmanagement, including negative review suppression. To decrease the influence of
such reviews, Centel Media™ works tirelessly to create an abundance of positive
reviews to outshine the negative.
There's no way to stop any negativity from reaching you or your
business, but Centel Media™ can provide you with options to prevent damage and
rescue your reputation. For more information on negative review suppression,
click here.
To recover an online reputation, you must tread
lightly. Know which actions you should take and which you shouldn't.
Courtney Fisher,
Assistant Press Secretary
