Among the top 100 acclaimed businesses, Coca-Cola and PepsiCo are tied at number one for being the most recognizable and respected. The major American airline, Delta, is considered one of the least respected. It’s not the difference in industry that contributes to this gap, but the way these companies have handled their public affairs in the past.
PepsiCo and Coca-Cola are two of the largest corporations in the world. Both have a long history and, over the course of time, have gained experience tackling crises. But experience hasn’t helped Delta, they too have a long history. So why is Delta the one with the poor public image? The brand does have a fairly high level of brand recognition, but the overall perception of the company remains negative. Well, it boils down to how their public image is reflected in their marketing campaigns.
One aspect of proper online reputation management is through the use of social media sites like Facebook and Twitter. While Coca-Cola and PepsiCo have a solid standing online, Delta, on the other hand, is lacking. The inactivity of Delta in social media isn’t the only reason why customers dislike the brand, but it could be a tool they can use to improve their image. Social media may provide the jumpstart they need to redirect their brand’s online reputation.
Social media sites have made it possible for large corporations and brands, such as Coca-Cola, to connect with millions of people on a daily basis. Making the most of these sites is crucial for success in any industry. If a company wishes to survive today’s tough market, then they must grab at any chance to build their online presence.
Taking advantage of social media can be the difference between having some publicity and having strong publicity. Brand reputation management companies, such as Centel Media™, offer social media optimization to any online group or individual. In order to optimize a client’s social media page, Centel Media™ web experts can promote you or your brand, helping to attract the necessary number of likes and followers needed to grow an audience on Facebook and Twitter. With a newfound fan base, you can publish content to social media sites and feel confident that it will be seen. Once a following is established, it’s up to you to create strong, memorable content that can positively influence how you’re perceived online.
Establishing a reputable and recognizable brand name is now easier with the help of social media sites. Brands lacking in customer satisfaction should reevaluate their presence online.