Just as the internet opened the world to us, it also opened us to the world. Studies show that the younger generation is spending over 8 hours a day online. The price we pay for all this interconnectedness is our diminished sense of privacy. Without the proper approach, you or your brand's reputation may become the victim of negative online exposure.
As you surf the Web, information is being collected about you. There are three types of tracking sites that record your information: sites that you provide consenting information, sites you visit without providing any consenting information, and sites you do not visit and do not knowingly give information. It’s perplexing to think that websites we never even visit gather our information. They seek us out, following our online movements by association. These associations may not seem important to you, but remember, everything online is connected.
This type of virtual stalking is known as behavioral tracking, but not all tracking is bad. Many services rely on behavioral tracking and user data to provide relevant content and enhance the online experience. But most tracking happens without users' consent and without their knowledge. Unfortunately, it’s out of your control who, when, how and if you or your brand is tracked.
With countless sites tracking you, keep in mind that your reputation can be affected without your awareness. Privacy should not be something you compromise, and your reputation shouldn't be either. It's your right to know what data is being collected about you and your brand, and the best way to handle it is to be active in managing the data you provide to trackers. Blog posts, social networking, press releases, and Wikipedia submissions, are all outlets for data collection.
Remember, not all tracking is bad. Tracking can provide the opportunity to connect potential clients to your company. It can make those large leaps in association that can grow your brand's reputation in a positive way. It’s just a matter of controlling the output of data that is being tracked.
Centel Media™ can help you and your brand build and manage a successful reputation that promotes positive tracking and healthy data collection. This data is being tracked even now; so the longer you wait, the more negative data could be compiling!