With one hashtag, one word search, hundreds of worlds and realms are displayed instantaneously. Millions of people upload text, quotes, links, photos, videos, chat, and audio to the same site at any given moment, the platform for this particular phenomenon is an online social networking site called Tumblr.
Input a simple word like... “dog” into the search bar on Tumblr’s main page, and you will find the entire spectrum of a dogs existence and the endless possibilities of the expression of that word “dog”: puppies bathing in a shallow pool, German Shepherds, guard dogs photographed in an aggressive documentary style, entire pages dedicated to the sounds dogs make, the spiritual concept of a dog, hot dogs, famous writers’ quotes about dogs. The results exhaust every avenue.
What would display if your corporation's name was entered into Tumblr’s search bar? What if I entered the hashtag of the service you provide, how would your presence in that field be reflected in this online social network? Would you even be present?
Tumblr is not just an informational site, in many ways it is similar to Googling your last name and uncovering public facts such as address or the high school you attended, but, with Tumblr, there is a much more subjective result, pliable, and artistic even.
There are dozens of opportunities to expand public knowledge of your corporation, tools to utilize that will enhance or drastically alter your reputation. If you are not aware of these possibilities or if you are not actively controlling your reputation on the social networks such as Tumblr, you are in essence surrendering that control. If you don’t proactively manage your online reputation, someone may negatively affect it with your knowledge. This may have more influence to your reputation then you could imagine, and in some cases, it may be irreversible.
Tumblr does have extensive features and tools that may seem overwhelming to learn and navigate; all social networks have their bells and whistles, and each are a resource worth tapping into, buttons worth learning how to press. It is necessary to make your business accessible in every medium possible, to expand the reach of your online reputation through every social network possible. Just as there are dozens of features to learn, there are just as many resources dedicated to teaching those features, they are also online reputationmanagement sites dedicated to the success of your presence in social networks.