When someone inherits a business that has been around for a long time, it is an honor that has been bestowed upon him to make sure that not only the business continues to operate, but the name remains honorable no matter what. In today's world, we don't see many businesses that have been passed down at the top of their respective sectors as we should see.
Technology has most certainly played a role in that. Companies who were able to stay ahead of the curve and find ways to continue doing business in conjunction with the tech rise are still doing business. Unfortunately for those who found themselves on the outside looking in, they soon found themselves closing up shop. But, there is a silver lining in all of this. While you may not be able to do business with your brick and mortar store, you have the opportunity to now move your business online and take it to heights it has never been before.
You've always wanted to expand your brand further than just your domestic country, but you never had the resources to do it. What the tech boom has offered you is a way to expand to countries all over the world that may have needed your product, but could never travel to come and get it. Now with you moving your business online, they don't even have to leave their house to shop from you.
Though you had to move from a brick and mortar store to now doing business online (which means you unfortunately had to lay people off) what is important is that you have been able to keep the legacy of your business alive, maintained its good name and most importantly its reputation. Maintaining a good reputation cannot be understated when you move your business online.
In your brick and mortar store you were able to keep things under control and in some way can dictate what people said about you--if they had a problem they could just come to the store. Things have changed, and if there is a problem, instead of coming to you they are now going to leave negative comments about you online which will have major impact on your company.
How you combat these comments is by making sure you have a good PR team or you hire a great online reputation management company to help with repairing your online reputation. Maintaining your business is what is most important, especially if it is coming from a long line of reputable owners who have managed to keep it operating for many years. Don't ruin that by not taking care of your business correctly or skimping on service. Always keep the tradition going.
The business that was good yesterday will still be good today, just with a little twist. Use that to make sure the legacy never dies but keeps on going for many years to come.