Social Media Pros and Cons

As other blogs have mentioned, having social media accounts to promote your business are very beneficial for your business if you use them in the right way. As a business person, letting your employees use social media accounts while working can be very beneficial because it may lead to sharing certain thoughts which can lead to creative ideas. It can also be very detrimental if you do not impose the right restrictions on your employees. There is a lot of confidential and private information you do not want to be leaked out on a socialmedia site. Information that may be able to be viewed by anybody on the web because it is a very open community. The very last thing that you want is a disgruntled employee posting negative comments about your business or their bosses, or posting unacceptable images that only harm your reputation. Once again, the concept of online reputation ties to almost everything that is done on the internet, and is why hiring an online reputation company such as Centel Media™ will only do wonders for your business.

Centel Media™ helps with maintaining your online reputation by making sure your name is not tainted within Google. Posting positive reviews and suppressing the negative ones is the best way to go about this. The number one rule is a business should be gaining profit, because without it there is no business. Do not let the risks of your employees using social media accounts scare you, just impose strict guidelines. Understand the risks of what may come if not dealt properly and explain these to your employees. A social policy is a necessary act in order to for these restrictions to be imposed, and keep employees’ activities in order. Another method could be to use BrandProtect's S.M.A.R.T. tool, which is a program that records anything that is said about you through social media so that you can control your reputation and not have it damaged. Taking these steps is much recommended because as mentioned before social media accounts can be very beneficial. A positive atmosphere is very important in the workplace, but you must take precautions to maintain order and to protect your online reputation. Remember, do not be scared about certain risks, you have to take some in order to prosper as a business.

Remember Me...Please

We choose to remember not only what we want to but names that are catchy to us and pop up in our heads at the weirdest times.

A name that is easy to remember is a name that is going to last forever in the minds of everyone. The reason is it closely relates to some of the things we do on a daily basis so like clockwork we can pull the names out just as easy as we can remember our birthday. As a business owner starting a business online it is important that you create a domain name that is going to be remembered by customers all over. There are several key components that go into creating a unique and creative domain name. For one the domain name should be catchy and have the ability to attract any and everybody. Even if they are not buying anything and do not have the slightest interest in your product, the domain name peaks their interest enough for them to visit your website. Another component is making sure the domain name has something to do with the business you are in; if you sell chainsaws your domain name should have some sort of relation to chainsaws. By having a misleading name you are doing a disservice to yourself. Yes, consumers will remember your domain name - but for the wrong reason. It’s the site that sells chainsaws but mentions flowers or some other non-chainsaw related item. Also your domain name shouldn't be so long that it can't be remembered at all, it can have the two components I previously mentioned but if it’s too long then you are working against all the other criteria.

So you have chosen a domain name that is catchy and relates to your business but you still are unsure how people will take to it and if can attract enough people to your website. If you ever find yourself in this predicament your next move should be to find a professional company that has experience in getting the most out of domain name creation. Centel Media™ does a great job of making sure that you are given a creative domain name that will be sure to stand out and keep your site flooded with hits. A good domain name is the first step to online business success and can tell a lot about your brand before we even click on your site.

Your domain name can paint the picture of success or one of failure. The domain name you pick introduces your customers to your online business and if done right should introduce even more to you.

Creating Footers For Your Online Pages

Creating a website is not an easy task, that is why you should do a considerable amount of research beforehand. Important content, images, are all examples of the many factors that need to be closely watched. Footers though are also very important, and is often ignored by many people. When designing a web page you want people to visit your site often, and the footer can have a major impact on that. A footer is located at the bottom of the page and it serves to either give valuable information such as the location of your business, phone number, email subscriptions, etc. Even though it is not as noticeable as say the images you have on your website, the readers eyes usually scrolls down to the bottom of the page. A site map would be very helpful in to put in a footer if you are looking for advanced functions to help navigate readers through your site. For example, if your visitor wants to subscribe their email to your business then he/she can just click on a link that will direct him/her to that. If a particular person would like to read your blogs, read other valuable information, your footer should be able to satisfy those needs. Content information as indicated above is extremely important. The more the better traffic flow you will have towards your website. That is why a footer is important, it could lead to other pages containing more information that is not on the first page of your website. Lastly, a search bar may be another tool that you might want to include in the footer. This will be extremely helpful for your visitor, because if he/she does not find the information that he/she is looking it could be typed in and searched for. This is very convenient because the last thing you want is a frustrated visitor that was not able to look for the information he/she was looking for in a timely manner, and this may cause for them to not return, earn a negative review, and losing business. In conclusion, a footnote should never be ignored because it could do wonders for your business as you will have more visitors coming to visit your website, and for your reputation as an entrepreneur.

Claim Ownership!

Plagiarizing on the internet is a common problem people must face, and that is why you must take authority and claim ownership of your work. This is a very hard task to accomplish because there is no way to claim ownership of the things that you post online unless there is a signature that goes along with it. It is not enough to say that a certain post pertains to you unless you can show an actual signature that goes along with it. It is extremely easy for someone to copy and paste your work and claim as their own. There is a remedy you can take in order to fight plagiarism, and it is connected with Google. As certain blogs have mentioned before, you should first consider to make a Google+ account because it helps build connections along with building up your online reputation. Google+ has Google Authority collaborated with it in order to help claim authority over things that you post on the internet. Not only are you protecting your work so that no one else can repost it, but it will build your popularity as an author and earn credibility. Google Authority lets you put an electronic signature applied to any work that you post on the internet, and this is the best method out there right now to protect your work for plagiarism. Lastly, once your work is authorized and you are recognized as an author your online reputation improves while at the same time getting higher page rankings. This method should be a no brainer because who does not want to be appreciated being recognized for their work. Whether you are a blogger or any type of professional you should take all the tools that are out there in order to protect yourself from unwanted disasters. The worst feeling as an author of something great is for you to be plagiarized and not given the credit you deserve because you did not take the proper measures. Higher rankings on Google and getting positive online reputation is what you aim for when you are trying to appeal customers to your business, and getting those positive reviews and remarks when it comes to describing. Do not lose and edge when it comes to your online reputation.

Pinterest: the Newest Social Media Phase

As many already know, there are different social media accounts that are necessary to take part of in order to take advantage of all the tools that can benefit business. However, the newest social media tool that has come about is Pinterest. Pinterest lets users channel traffic to their blogs, giving connected websites more publicity. 

Publicity is obviously something everyone would want for their business, because it helps gain customers and earn a positive reputation. Adding pictures from a blog into Pinterest is a good way to make an impact and attract customers. Users should only be adding pictures that are relevant to your business and that are unique.

Pictures that are unique are the ones that get pinned. Common or boring pictures do not make the same impact on the page. While applying the pictures to Pinterest, remember to apply the option to "pin it." This way all information will be shared with others so that each user can continue attracting people to his or her page and channel the traffic of people towards a main site.

How do users get people to pin their images? Simple, ask them to. This results in a greater traffic flow of people towards blogs and webpages. Inserting a URL that is unique and applying to the images or blogs on the user's page is another great example of how to generate more flow. The most important thing to remember is to take advantage of the social media tools that are out there. Business owners want to make themselves noticeable and presentable, but at the same time, professional.

Maintaining a hack free account is also very important to remember, because even though social media accounts and tools help build an online reputation, they could also destroy them. Business owners and individuals must maintain and protect their online reputations and make sure to take all precautions. Centel Media™ helps clients maintain their online reputations, and therefore, business owners should consider hiring a online reputation management company in order to sustain an positive image online. So many things can go wrong when it comes to the internet in today's technological world and users should make sure they take the right steps from preventing that from happening, or at the very least, fix the issues at hand.

Spread the Word

How fast does word travel? Do we even know how something that happened in our home country could end up being front page news in a country we have to travel over an ocean to get to? There are several ways that this happens and given today's technology one might want to be careful and stay on the front pages for good reasons.

Word never traveled this fast twenty five years ago, if you wanted to know what was going in China or England you had to wait for the next morning's paper or morning news. But that is not the case in today’s 24/7 all access world we live in, I can get alerts sent to my phone that lets me know what is happening in all parts of the globe. While at times something like this can be an information overload it can be very beneficial to those who play their cards right and use it to their advantage. As a business owner you should take note of how to spread the word about your brand and when you finally have enough information, proceed with full force. Create a foundation for you self that is going to start in your domestic country but eventually is going to spread globally. The advantage you have of taking note is you get to see what not to do so you don't make the same mistakes that were made before you. Yes you will miscalculate on some things and you will mess up here and there but you don't want to commit major cultural violations that threatens your relationship with the customers in their country. A cultural mix up can have a damaging effect on your brand and yes the word will be spread but it won't be positive at all. We all know that sometimes the bad word can spread quicker than the positive word and you will find yourself doing major damage control trying to salvage whatever is left of your business in that country.

When you come across a problem like this it is in your best interest to hire and experienced firm who can help restore your good name. Centel Media™ can help with restoring your name online as well along with Centel Media™. It is important that you are able to repair your reputation the proper way because any misstep can set you back further than you were before. Centel Media™ will ensure that going forward anything said about your business will be in the most positive light possible.

  

We all want our businesses to be on everyone’s lips but you must make sure that nothing but positive things are being said about you. Word travels fast and you should make sure you are staying on the positive side of them.

So Many Profiles

The Social Media boom that we are now experiencing has introduced us to more than a few Social Media networks, which have allowed us to connect and reconnect but are you really being yourself on all of those profiles.

It seems like every day we are being introduced to a new entrepreneur who has founded the latest and greatest Social Media site that is going to change the world as we know it. We can add that one to the list of the dominate networks such as Facebook, Twitter and Instagram just to name a few who are firmly entrenched and have a strong presence in their respective sectors. But is an influx of all these different Social Media sites what we need, more importantly are these profiles really who the person is or just one of ten different profiles that they have thanks to the world of Social Media. Now of course your Social Media profile is not going to be the same as you are in person, there is a difference but it should not be so different that you are totally unrecognizable. One must always take into account who looks at these sites it's no longer just friends, family or your crush from High School chemistry class. You now have employers in all sectors that are taking a look at your profile whether you like it or not. Like I previously stated when you have so many different profiles and on each of them it contains different "personalities" of yours you are going to have a hard time convincing an employer to take a chance and hire you. Reason being is they do not know who they are getting. On Facebook your one person then on Twitter you're this person and on Instagram you post questionable pictures, you get what I am trying to say.

It shouldn't come as a surprise when you find that you are constantly being rejected for great jobs, you may have all the credentials but your online life is diminishing your brand. What we see online about you is going to be who we automatically assume you are in person. If your profile shows you like to have fun and a good time but doesn't go overboard you will find that you will have no trouble in getting any type of job because you are simply being yourself. But for those who have multiple profile personalities if you don't change that you are going to be very unhappy with the choices you are left with.