The
beauty of being part of the online community is that you can share ideas and
strategies with people across the world. A lot of people are generous to
do so, and as a business person you should look for all the tools that could
essentially make your job a smoother process in order to prosper as a business.
Google Docs is a great way to do so, and the best part is that it is free.
Google Docs allows you to edit folders while at the same interacting with other
users that can help you make changes on your documents. Reaching out to other
cities for example, especially smaller cities can be easier when using Google
Docs because somebody out there may have created a tool or a folder explaining
how to do so. The possibilities are endless when using the tools and features
that Google Docs offer. Not only does using these tools help you gain ideas,
but it cuts a lot of time off that would be left for research. Your time as a
business should be precious, and it should not be wasted if you could find ways
to be more effective and the cut the time in half. Collaborating with people
online is the best way to interact in today's technological world. There is
always room for changes in all aspects of life, especially ones pertaining to
business. Not able to aggregate information in a timely and useful manner? No
worries, as long as you are on Google Docs there could be someone in real time
in order to help you calculate those numbers in a much more effective manner,
that is really the true beauty of using Google Docs. Online ReputationManagement ties in with all this because you need to find ways of helping your
business get better recognition. Maybe you want a way to appeal to smaller
cities as explained above, there is somebody out there possibly that can show
you how to do that. Building recognition is a great way of going towards
building positive online reputation. Google Docs is definitely a tool that
should be not be ignored especially if you are a business person. The whole
point of a business today is take advantage of all the opportunities that are
out there, especially ones that could possibly make you a better business
person for free. There are not a lot free tools out there to use, so take
Google Docs into consideration.
Friday, June 21, 2013
Thursday, June 20, 2013
Preventive Measures
It is never too early to protect your business by consulting with
a strong Reputation Management firm. After all, you worked hard to build it
from the ground up and investing in a just in case emergency plan would be a
wise choice to make.
Don't you hate when you are just finished
buying an expensive piece of electronics such as a TV or something and after
the total price is added up the associate has the nerve to suggest you buy
insurance for it as well? Just boils your blood, doesn't it? I mean, what do
they think you are going to balance the TV on your head instead of watching it?
But by them offering you insurance is a way of them allowing you to take
preventative measures just in case something happens to your TV. If you drop it,
bang it against the wall or the movers decide to see how fast the TV can slide
down a flight of stairs. Insurance for your TV is equivalent to ReputationManagement for your brand before you gain a negative reputation. As a business
owner I’m sure you are not anxiously waiting for the day that you find out that
you have a negative reputation at least I hope you aren't, there are more
important things for you to be doing like running your business but I digress.
But in the event that you do happen to develop a negative reputation for
whatever reason hopefully it’s just some unsatisfied customers, if you already
contacted a Reputation Management firm beforehand this could save you a lot of
time and surprisingly you might still be able to keep making a profit.
I would recommend taking this precaution
for many reasons but my opinion is not important I can only hope it helps
persuade you to make the decision. But as a business owner you must be
responsible for your business, you have fire insurance, water damage and theft.
Those are common and you would be a fool not to have that in your store. But
what about your business online how protected is your brand is it insured. It
is definitely something to think about. Centel Media™ is just the right onlineReputation Management firm to handle your brands online profile. It takes
experience and quality product to ensure that your company will be safe from
any type of negative reputation.
Investing to protect your company’s
reputation is going to be one of the most important decisions you will ever
make. It’s like insurance that you would not mind paying for.
Somebody's Watching Me
Ever get the feeling you were being watched? No seriously have you
gone online to either your Social Media account or did a quick glance of your
online bank statement and notice that something isn't right. Scary yes but it's
becoming a reality today as more and more people fall victim to identity theft.
When you set your to profile private
people can only become friends with you at your own discretion, this is a good
way to attempt to weed out the crazies - or so you think. How well do you think
you still know your High School BFF or someone you roomed with in college 10
years ago? The answer for that is going to vary, of course, but what will not
vary is if you accept a friend or someone posing to be a friend without really
knowing if it is really them. People impersonating some other person is a
tactic that even law enforcement uses on certain occasions but that is to catch
the bad guy, in this instance the person who you think is your friend is the
bad person because, as it turns out, they are not really your friend. You read
it all the time people go online and steal others pictures and claim them as
their own or they have the audacity to create a new life using another person's
information. Very sickening and the fact that they can access even your most
personal information begs to ask the question - how private are these profiles
and accounts? Being that we live in a more technologically advanced world than
we did 20 years ago we can find that our lives and reputations can be destroyed
online before it even affects us in person.
It is more important than ever to make
sure you are monitoring who you allow access to your Social Media account
because that same person you have just connected with may be the same person to
try and create another profile using your information and pictures. Since we are
in an age where there is a lot of online activity you must now take into
account you have an online profile and in fact before you meet someone face to
face this your stand in representative. You now have to make sure your profile
online is clear of any fraud or damaging information that can affect you from
either getting a job or perhaps a potential love interest. If you should ever
find that you need Reputation Management then you should proceed with looking
for professional service in that area. Centel Media™ is a great firm to get help
from as they will not only work to clean your reputation but also make sure it
stays clean. You now have two profiles to guard, personal and online neither
one is more important than the other but if you are not careful they can both
take each other down.
Always be cognizant of who you are
reconnecting with because how they were when you played in the sandbox together
may not be the same person today.
Social Media Pros and Cons
As
other blogs have mentioned, having social media accounts to promote your
business are very beneficial for your business if you use them in the right
way. As a business person, letting your employees use social media accounts
while working can be very beneficial because it may lead to sharing certain
thoughts which can lead to creative ideas. It can also be very detrimental if
you do not impose the right restrictions on your employees. There is a lot of
confidential and private information you do not want to be leaked out on a socialmedia site. Information that may be able to be viewed by anybody on the web
because it is a very open community. The very last thing that you want is a
disgruntled employee posting negative comments about your business or their
bosses, or posting unacceptable images that only harm your reputation. Once
again, the concept of online reputation ties to almost everything that is done
on the internet, and is why hiring an online reputation company such as Centel Media™ will only do wonders for your business.
Remember Me...Please
We choose to remember not only what we want to but names that are
catchy to us and pop up in our heads at the weirdest times.
A name that is easy to remember is a name
that is going to last forever in the minds of everyone. The reason is it
closely relates to some of the things we do on a daily basis so like clockwork
we can pull the names out just as easy as we can remember our birthday. As a
business owner starting a business online it is important that you create a
domain name that is going to be remembered by customers all over. There are
several key components that go into creating a unique and creative domain name.
For one the domain name should be catchy and have the ability to attract any
and everybody. Even if they are not buying anything and do not have the
slightest interest in your product, the domain name peaks their interest enough
for them to visit your website. Another component is making sure the domain name has something to do with the business you are in; if you sell chainsaws
your domain name should have some sort of relation to chainsaws. By having a
misleading name you are doing a disservice to yourself. Yes, consumers will
remember your domain name - but for the wrong reason. It’s the site that sells
chainsaws but mentions flowers or some other non-chainsaw related item. Also
your domain name shouldn't be so long that it can't be remembered at all, it
can have the two components I previously mentioned but if it’s too long then
you are working against all the other criteria.
So you have chosen a domain name that is
catchy and relates to your business but you still are unsure how people will
take to it and if can attract enough people to your website. If you ever find
yourself in this predicament your next move should be to find a professional
company that has experience in getting the most out of domain name creation. Centel Media™ does a great job of making sure that you are given a creative
domain name that will be sure to stand out and keep your site flooded with
hits. A good domain name is the first step to online business success and can
tell a lot about your brand before we even click on your site.
Your domain name can paint the picture of
success or one of failure. The domain name you pick introduces your customers
to your online business and if done right should introduce even more to you.
Creating Footers For Your Online Pages
Creating a website is not an easy task, that is why you should do
a considerable amount of research beforehand. Important content, images, are
all examples of the many factors that need to be closely watched. Footers
though are also very important, and is often ignored by many people. When
designing a web page you want people to visit your site often, and the footer
can have a major impact on that. A footer is located at the bottom of the page
and it serves to either give valuable information such as the location of your
business, phone number, email subscriptions, etc. Even though it is not as
noticeable as say the images you have on your website, the readers eyes usually
scrolls down to the bottom of the page. A site map would be very helpful in to
put in a footer if you are looking for advanced functions to help navigate
readers through your site. For example, if your visitor wants to subscribe
their email to your business then he/she can just click on a link that will
direct him/her to that. If a particular person would like to read your blogs,
read other valuable information, your footer should be able to satisfy those
needs. Content information as indicated above is extremely important. The more
the better traffic flow you will have towards your website. That is why a
footer is important, it could lead to other pages containing more information
that is not on the first page of your website. Lastly, a search bar may be
another tool that you might want to include in the footer. This will be
extremely helpful for your visitor, because if he/she does not find the
information that he/she is looking it could be typed in and searched for. This
is very convenient because the last thing you want is a frustrated visitor that
was not able to look for the information he/she was looking for in a timely
manner, and this may cause for them to not return, earn a negative review, and
losing business. In conclusion, a footnote should never be ignored because it
could do wonders for your business as you will have more visitors coming to
visit your website, and for your reputation as an entrepreneur.
Wednesday, June 19, 2013
Claim Ownership!
Plagiarizing on the internet is a common problem people must face, and that is why you must take authority and claim ownership of your work. This is a very hard task to accomplish because there is no way to claim ownership of the things that you post online unless there is a signature that goes along with it. It is not enough to say that a certain post pertains to you unless you can show an actual signature that goes along with it. It is extremely easy for someone to copy and paste your work and claim as their own. There is a remedy you can take in order to fight plagiarism, and it is connected with Google. As certain blogs have mentioned before, you should first consider to make a Google+ account because it helps build connections along with building up your online reputation. Google+ has Google Authority collaborated with it in order to help claim authority over things that you post on the internet. Not only are you protecting your work so that no one else can repost it, but it will build your popularity as an author and earn credibility. Google Authority lets you put an electronic signature applied to any work that you post on the internet, and this is the best method out there right now to protect your work for plagiarism. Lastly, once your work is authorized and you are recognized as an author your online reputation improves while at the same time getting higher page rankings. This method should be a no brainer because who does not want to be appreciated being recognized for their work. Whether you are a blogger or any type of professional you should take all the tools that are out there in order to protect yourself from unwanted disasters. The worst feeling as an author of something great is for you to be plagiarized and not given the credit you deserve because you did not take the proper measures. Higher rankings on Google and getting positive online reputation is what you aim for when you are trying to appeal customers to your business, and getting those positive reviews and remarks when it comes to describing. Do not lose and edge when it comes to your online reputation.
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