Tuesday, September 3, 2013

Free ORM Services May Not Be So Free After All

Anyone serious about expanding their business also needs to be serious about marketing.
: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
This includes exploring new ways to promote their product, researching outlets in which to market, and studying the tactics of their competitors.  Today's online businesses often require strict attention to the managing, marketing and monitoring of your brand name. If your business needs to solicit the help of an online reputation management firm to maintain your public image, be wary of offers promising "free" assistance, because it may come at a much steeper cost.
72 percent of consumers read online reviews before choosing to purchase products or services from any business. That’s a large portion of your target audience, and a big number that should inspire your brand to be active in hunting for all available advantages regarding online media.  If you want to stay on top of your business's appearance, then you should take control of what your consumers are seeing. With the anonymity of online interaction, you can be in the trenches, witnessing firsthand what contributes to a consumer's judgment of your brand.
There are many options to help you with the process of managing, marketing, and monitoring your brand name. But, be wary of companies that promise “free” assistance with any of their online reputation management or marketing features. Although they may technically be free of charge, your brand could still be forced to forfeit a significant amount of personal and confidential information such as phone numbers and email addresses.
Despite any promises of "free" services a company may provide, it is never in your best interest to share confidential information online. The ‘free’ part of this reputation software, is essentially the gathering of all information associated with the keywords of your brand. Once this information is collected, a strategy must be tailored for your business. This is when the unforeseen fees and charges begin to accumulate.
Unfortunately in business, nothing is “free,” there is always a catch. If you’re not paying in cash, you are paying with your personal information, and that, in many ways, is much more valuable. Sign up with a credible reputation management company, a company who has your best interest at heart. Centel Media™ is a reputation management company based on effectively managing, monitoring and marketing the reputation of potential clients. Before partnering with any client, we carefully manage their reputation first. After we establish your desired reputation, we can then devise the appropriate marketing campaign that fits your business, which, in turn, draws traffic to your websites.

If you're interested in Centel Media™ services, visit our Products & Services page.

Watch out for online reputation management companies that offer "free" service. It may end up costing you much more than you bargained for.

Courtney Fisher Assistant Press Secretary Centel Media™

Friday, August 30, 2013

SEO and Pre-Optimization: Which is Right For You?

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A high ranking on a search engine can carry significant weight. No matter what the goal of you or your company may be, you want to be recognized and you want to be recognized first. With the correct keywords, you or your businesses should appear on the first page of results, giving you visibility that will bring a constant influx of new sales. The formula for search engine optimization is simple on the surface, but the process can be difficult without the proper experience and knowledge.   
Currently, search engine optimization is the most influential component of online marketing, with pre-optimized websites quickly becoming more and more popular. There are a few questions you should ask before committing to these services, like:
What exactly do all these products promise to the success of my company? What’s the difference between search engine optimization and pre-optimization?
Search engine optimization is a service designed to insure that your site, one that is already established online, appears high on the list of results when someone searches for keywords that match you or your business. Linking strategic keywords to your site will, in turn, maximize your number of visitors, and thus increase site traffic.
A pre-optimized website is built on the same premise of SEO. But, instead of linking keywords to an existing website, a website is “pre-ranked” with keyword that customers are searching for before it is associated with that particular company. Once this ‘blank’  pre-ranked site is at the top of search engines, the site is then leased to you or your company, converting all necessary information to reflect your interests. Essentially, these are successful templates or molds that can be shifted and altered to accommodate the information you want.
Whether you have an existing webpage that you would like to see at the top of the results page, or you're just starting out and want to quickly jump the ranks, the most effective way to create a fully-optimized website is to find and invest in an experienced web development company. A company well-versed in SEO dynamics and can offer all-in-one solutions such as quality content, link-building and social media design. With this help, you can finally obtain those high search engine rankings you've been hoping for.
Thankfully, Centel Media™, the top-rated online reputation management firm, has services in search engine optimization. If you want to know more, follow this link: http://www.centelmedia.com/google-adwords-optimization.html

Also, if you wish to learn about Centel Media™ website design services, you can click here: http://www.centelmedia.com/website-design.html

In order to improve search engine results for your online interests, you should first understand what options you have and which one is best for you.

Thursday, August 29, 2013

Refurbish Your Online Real Estate

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Real estate is a business that relies on trust. A potential buyer or seller is placing a lot of faith into the hands of an agent who they believe will help them secure their future. No reasonable client would judge an agent based solely on how they appear in their profile picture. They would research their licensing, credentials, current listings, and previous client reviews, all in order to ensure they're making the right decision for themselves and their family. If a real estate company or agent wishes to ever gain the favor of potential buyers and sellers, they need to reassess their online reputation. With most people seeking the Internet to research agencies, a well-established online presence is crucial to gaining the business of new clients.
There are a few things realtors can do to manage their online reputation:
1. Invest in domain names. An online reputation can benefit greatly from multiple, recognizable domain names. And the more you acquire, the better. Don’t just limit your options to YOURNAME.com, use other variations of your brand name and make sure to establish the .net and .org options as well. Even if you don't use all of them, it’s an easy way to spread the presence of your business.
2. Build online authority with blogs. Online reputation is not strictly developed by your customers. By maintaining a blog, you can illustrate to site viewers just how much you know and how proficient you are in your field. Hiring a professional company to create these blogs can seem like ‘cheating,’ but in reality, an online reputation management company can be the bridge between you and your potential clients. Maybe website design isn’t your strong point, but that's no excuse when your real estate business suffers because your blogs are poorly presented.
3. Know where to get connected with interested customers. Each industry, including real estate, has its own community. There are sites specifically created for people who want to discuss topics regarding real estate, providing others with relevant information to help them make good decisions. Research the sites most prevalent to your brand. Get connected by uploading as much information as possible about you or your company, and update it often.

Centel Media™ has services that can benefit any real estate business. If you want to know more about these services, such as blog creation, website design, domain name registration and search engine optimization, follow this link: http://www.centelmedia.com/products--services.html

Real estate businesses can find hidden value in their websites by simply changing the way they're presented online.

Fighting Back Against Negative Imagery

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Today, images can be captured instantly, and within seconds, uploaded and spread across the world. We tend to overlook the influence of inappropriate images posted online. They have the potential to harm our reputation, along with all those we are associated with. As a professional, you need to be especially mindful of images that represent your brand and stay vigilant in protecting your interests from others who wish to exploit you through negative imagery.

In some cases it may not be too difficult to remove embarrassing images connected to you or your brand. In fact, it may be as simple as asking one of your employees to remove something from their Facebook page. However, in other scenarios, the image may be legally protected. If this occurs, your chance of getting it removed from its source weakens, in addition to the incredibly taxing process it all soon becomes.

When left untreated, negative images can harm your brand reputation. Those images could end up as the first result that appears on a search engine, the first impression of your brand that potential customers will see. With such a first impression, customers will judge you or your company unfairly and be steered in the direction of your competitors. Any random individual or competitive corporation can take a damaging image and spread it publicity. You want these images taken down so potential clients don’t confuse your business for something other than its true purpose.

There are many solutions offered by companies that specialize in these situations, readying you for combat against potentially threatening images. Centel Media™ offers a negative image suppression service, which fixes these problems for you, so that you don’t have to handle them alone. Our team of experts will not only suppress the negative image, but flood the Internet with positive images as well, in order to redirect the focus.

Centel Media™ can also trademark an image for you. By trademarking an image, we make sure that no one takes an original image created by you or your company and uses it without your consent. When you put your time and effort into creating something, the last thing you want is for someone to take it away from you.

Take control of your brand reputation and your brand image, remove unwanted images from search results and provide positive media to your audience.

If you want more information about Centel Media™s negative image suppression service, follow this link: http://www.centelmedia.com/negative-image-suppression.html

Tuesday, August 27, 2013

Don't Sink, Stay Afloat with SEO

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Unless you've lived under a rock for the last few decades, then I'm guessing you know the importance of an online presence. If you have a business that's reliant on a website, the search engine becomes your lifeline, securing a safety net that will save your business from drowning. The further your business falls down the rankings of search engine results, the deeper you sink.
Let's say your business is a bicycle shop. If I entered "bicycle shops near me" into a search engine, it would provide me with a long list of business similar to your own, and this list will only grow depending on the size of population in the area. Searches similar to the example I've given are perhaps the most critical in the success of your business's online site. Ensuring a safe spot on this list can be incredibly difficult, and without proper guidance, will end up ruining a promising opportunity to expand your clientele.
Search engines have such a profound impact on businesses, that many implement SEO strategies, lease pre-optimized websites, and invest in keyword advertising. With a competitive market, companies seek any and all options to move their search engine rankings towards the top. Many businesses, especially small ones, fall into the trap of thinking that search engines aren't necessary and that word-of-mouth and foot traffic are all you need to thrive. But, what recent economical woes have proven, is that those aren't enough anymore. Why sacrifice a potential customer base, simply because you've failed to develop your online presence?
What many businesses may not know, is that you can manage how you appear on a search engine. Results often come with the misconception that they are random and out of one's control. However, these perceptions are false. Companies like Centel Media specialize in optimizing your search engine results so that your business is represented fairly online. Their services promote your website for you, so that you don't have to get lost in the confusion of search engine optimization.
A high search engine result will bring hordes of new customers to your business, a simple fix that could give your company's appearance a jolt. With Centel Media's search engine optimization services, your business may find exactly what it needs to rise above the waves. If you want to know more about SEO services provided by Centel Media, follow the link below:

Courtney Fisher
Staff Writer
Centel Media

Monday, August 26, 2013

Protect Your Company From Bad Break-Ups

: Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
When relationships end, it can be messy, especially if either party is walking away hurt or angry. Anger can inhibit the thought process like a drug. Adrenaline is pumping, nostrils are flared, and people start to react in unpredictable ways. Mostly, these feelings of hurt or anger manifest themselves into poor choices, choices that have consequences long into the future, long after the anger has subsided.
Revenge is a common response during moments like these. It’s human nature to attempt to ‘get even’ in order to alleviate our own pain. It doesn’t matter if it’s a personal or professional business relationship, or why it ended and who ended it. Both parties are in a vulnerable state, open to the possibility of revenge.
Ending business relationships, such as firing an employee or terminating a customer's contract, could alleviate problems for a company. But, it can also cause an unwanted backlash of anger and revenge from the employee or customer. Of course, you should never feel obligated to keep employing or doing business with such people. What you need, is to be prepared and able to handle their reaction.
The consequences of vengefulness in business can result in massive turmoil. Slanderous messages towards or about your company can appear in inboxes, social media platforms, television news, radio, and print. Depending on the depth of disgruntlement and hostility of the employee or customer, this could continue for months and seriously impact the reputation of your company.   
Although negative customer comments or reviews can be harmful, slanderous comments from former employees can be worse. These employees have inside knowledge of your brand. Like a cat burglar with a set of blueprints, a disgruntled employee knows the layout of your company, all the weak and vulnerable areas to attack. Managing this type of ‘break-up’ and reputation breach can be difficult if you don't know the steps to recovery.

When these type of revenge tactics present themselves online, they will harm your online reputation. For any online business, taking quick action to curb negative, slanderous comments must be a top priority. Such situations deserve the attention of professional internet reputation management services. Companies like Centel Media™ can restore your brand's reputation and corporate image with services tailored to address your specific needs, concerns, and goals.

Friday, August 23, 2013

Adapting to Your Reputation Needs

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You wouldn’t shop at a hardware store when you needed new dinnerware, and you wouldn’t visit a flower shop hoping to find toothpaste. Choosing the right type of store is common sense, but what if you did and ended up with a product below your standards? Like if you went into a clothing store only to find jeans of the wrong fit, color or size. Would you still buy them? They're close enough, right? Or would you hold out, go to another store and find something that meets all your expectations, not just a majority of them.
When searching for a specific product, it can often become tedious and frustrating, especially when we don't have much time or are constrained by finances. When we're limited, we end up settling for something that comes close to meeting our needs but lacks in some way. Brand Reputation Management Software works similarly to the jeans in the clothing store mentioned earlier: a product designed to “fit” hundreds of different company shapes and sizes, molded vaguely enough to work with every company. These programs are built on data collection and analysis, advanced algorithm for auto-categorization, associating keywords and common terminology to monitor your brand's presence in social media.
The problem here is that each industry and each individual company have their own unique language related to their specialty. Realizing the specific needs of each individual industry and company, the best brand reputation management firms don't wait to take the initiative in programming new words and customizing key phrases into their software, all to broaden the pool of data collected.
Monitoring collected data is only one element in the detailed and intricate process of managing your online reputation. Before your brand can be monitored, it must be established. Creating a solid foundation for your brand name is essential to the success of your online reputation.
If you're looking to increase brand visibility and online reputation, you should want to stand out from the crowd, not ‘fit’ into a computer program and predestined mold. Don’t settle for a company that only meets some of your needs and only fulfills most of your expectations. At Centel Media™ we work individually and specifically for you or your company and include keywords that describe your expertise or product.

Online reputation management should be detailed to your specific interests, not for a generalized whole.