Saturday, June 29, 2013

Why Online Reviews Are Important

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Online reviews should be looked at very carefully. They could tell you a lot of what is going on with your business, and how well your customer service is. This all ties with in with online reputation. Without positive online reputation you are not going to have the success that you need in order to strive in the internet world business world.

Most people do their research on Google, and especially if it pertains to some sort of business or product that they need to buy. That is exactly why having positive reviews is a must in order for you to keep appealing to customers. It is much better to deal with negative reviews than having the chance of losing revenue. Deal with the comments in the proper fashion, and read them thoroughly to get an understanding of what is the problem with the way you are managing things.

Different types of reviews concerning your business tells you what you need to do in order to either maintain or differentiate your approach on certain things. For example, positive reviews are usually indicating that you are doing something right. Try to keep this up as it is making customers happy, and at the same giving you a positive image on search engines.

Indifferent or warmish reviews are indicating that is something is a little off. They are not completely negative but they are usually indicating that you are doing something wrong, either with your customer service or the quality of your product. Try to get down to the root of these types of reviews so that you can correct it before it becomes too late.

Plain out negative reviews are definitely ones that need to be treated with care and attention. These type of reviews are what kills a business, and lowers your ranking on online search engines. You must remember to first respond politely to these reviews, and never simply ignore them. Ignoring will just cause customers to think that you do not care, and ultimately harms your reputation.

Thank the customers that leave you positive reviews, and as for as the negative ones, never apologize; however, make sure you acknowledge the negative review, tell them that you understand, and take it offline in order to better accommodate the dissatisfied customer. Using these steps to understanding reviews will do wonders for your online reputation as you continue to prosper.

Friday, June 28, 2013

Responding to Negative Comments Online

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Actions speak louder than words is a quote often said, but regarding your online reputation, the wording you choose regarding negative comments is crucial. You are always going to get negative reviews about your business no matter what, this is just reality. The only things you can do is give the customers a great customer service experience, and try to talk to the customers that leave you negative comments. Deal with the negative reviews in a professional manner. The following will give you insights on how to do that.

As a business owner, you should care about what your customers have to say, even if it is a negative and insulting comment. Have the patience to show that you are human and get to the root of the problem the customer is having. It is understandable that most of the time you are not going to win, but at least you gave it your best.

The next step is to comment on both positive and negative comments. The positive comments are obviously the easiest to respond to. For example, if a customer states that he had a great experience with your business, comment back by saying that you are happy that the experience went well and you would love to have him back. Negative comments are a little trickier to respond to because you could start a heated conversation. Just remember to try to stay polite and not react out of emotion.

How you react to negative feedback is the most important aspect of your online reputation. Future customers are looking at how you respond to certain criteria, and that's what earns their business. Do not make the mistake a lot of businesses do by ignoring comments. Most importantly, do not react to negative comments with rude offensive comments. Reacting this way will cause customers to leave and feel that their business is not appreciated.

Your online reputation is the most valuable asset you have when it comes to conducting business through the internet. Many businesses do not react properly or they do not do anything about certain situations. Do not let your online reputation be tarnished because of careless actions, and take measures to make your customers happy.

A Necessary Tool

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The internet has provided us with unlimited opportunities, whether it be having the luxury to do business from the comfort of our homes to connecting with long lost friends and family members. That is just the tip of the iceberg. While the internet can be a joyous tool to have, it can also be deadly and its effects can last for years.

Online reputation management is a tool that we all should be thinking about adding in the event that we come across a problem that won't easily go away. Being that a good 80 percent of our daily activities take place on the internet, we are more at risk of having a negative situation come up that can hurt us not just now but further down the line in our lives.

Social media is the main activity we should be worried about, while it's good to be able to talk with friends, share pictures and do other things, the risk is becoming more and more dangerous. People are beginning to find themselves in some very bad situations that they may have brought on themselves. However, the root of this problem is social media. I'm not condemning social media, but I believe both users and providers need to do a better job of ensuring that you don't get caught up in any type of unwarranted trouble.

Businesses are susceptible to online trouble as well. It could be mudslinging between two rivals or a negative comment that was made by an unsatisfied customer that has managed to spread all over internet and is now beginning to affect your company's profit, but most importantly, its reputation. You can go as far to say fixing a business's online reputation is more important than the individual because of the possible implications it can have on the people that work for you and those that are your customers.

So, what do you to prevent this or in most cases begin the process of rebuilding your name? Centel Media™ is one option that should be looked at. Centel Media™ is an online reputation management firm that can help repair your negative reputation not only online but on social media as well. With Centel Media™ no longer will you see negative comments show up when your company is searched online using Google, Yahoo, or Bing. Your reputation is going to be monitored and any type of negative comment that comes up will be moved away from your profile.

Online reputation management is a tool that is not just useful some of the time, it's useful all of the time. It can prevent you from falling into a deep hole that will be hard to get out of.

Online Reputation Is Just As Important As Your Credit Score

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Everybody knows that in order for you to purchase anything of significant value, such as a car or house, you need a good credit score. Without it, lenders will not lend you the money needed in order to purchase such things. Online reputation is just as important as your credit score in today's world because everything runs through the internet.

Whether you're working on your personal online reputation or your business', you need positive online reputation in order to make an impact. As an individual looking for a job, you want to be the most appealing person on the internet. Tainting your image by posting negative images or comments on social media accounts can affect you from getting that job as most employers do a Google search to find out what kind of person you are.

Business people on the other hand also have to worry about the type of image they are giving off to customers, and potential customers, on the internet. All it takes is for one angry customer to write a negative review about your business on the internet. If it is not dealt with it correctly, it can damage your image. Ignoring or acting out of rage are two of the worst things you can do when dealing with negative comments made by customers.

As mentioned above, you do not want to post things that taint your image through social media accounts, and you do not want to over react or simply ignore a customer's negative review. Many people today are hiring online management companies in order to help them with their online reputationCentel Media™ will be a great choice if you are looking to help build your online reputation, or get out of a stick mess.

It is much advised to start building your online reputation before all of the negative commotion happens. However, Centel Media™ will help you either way. Let's say your business is being tainted with negative reviews, and you do not know what to do because that is all that is coming up on search engines. Well, Centel Media™ can help you with that type of situation.

Centel Media™ will help by moving those negative reviews from top search engines so that mostly positive reviews and comments come up about your business. This is what you are striving for as a business. If you do not think you have the time, dedication, and expertise to deal with your online reputation consider hiring an online management company such as Centel Media™.

Thursday, June 27, 2013

Commitment to Excellence

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Some business owners may think that they are committed to doing everything in their power to make sure that their company is at the top or near the top of the sector that they are in. The truth is, most businesses are not and it is usually one small detail that is missing that will set them on the path to excellence.

As a business owner, you should have a checklist of things that can help put your business over the top and ensure that it stays there. Your commitment to seeing your company do excellent in whatever field it is in should drive you to make it the absolute best. While that may be the motivation, it is not always a reality. What you think may not be costing you now is surely going to cost you in the long run.

Being that business operations have totally transformed from eight hours a day to now twenty four hours a day, it is more important than ever that you find ways to keep your customers well informed and interested. Not doing those important yet simple tasks is what can lead to loss of profit. More importantly, your company may very well develop a negative reputation, which is the last thing you need. In order to avoid a situation like this, I suggest you have a good team dedicated to your company and that will support it around the clock.

With the world being more technologically savvy, it is important that you give constant updates to your customers as well as keep the account professional while on business hours. Many companies have felt the urge to comment about something being said about them--what turned out to be good intentions turned into a nightmare.

With your social media activity taken care of, it is now time to focus on the products and services you provide your customers. As an owner, you shouldn't feel satisfied just providing simple service and doing just enough to meet the customers’ expectations. You should want to go above and beyond making the customer feel like it is the first time doing business with you. If you provide that kind of service, you will always be able to do business.

The most important thing you should always be on top of is your company's online reputation. This can have great ramifications if not taken care of. What if there are some false claims or accusations going around about your company that you don't know about? It could start to affect your business. You need to make sure you fix that problem with either your own in house team or hire a professional firm to take care of it. Resting on your laurels in a situation like this is no way to maintain excellence. The simple things can turn a good company into a great company. Striving for excellence should always be your goal but you have to work towards it.

Excellence is always something you should strive for. How you get there is on you and your willingness to achieve it. 

Big Help For a Little Company

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Just a little push can put a small business into the spotlight where it belongs. But where do you get that push from? Is it investors or self-promotion? While both of those are two very essential pieces to the puzzle, the third one is often overlooked and that is online reputation management.

What is often needed to move on to the next level is usually right there in front of you, you only realized that after you searched far and wide for some magical key that was supposed to push you to the top. For many business owners this has often been the case as they race to find something that can sustain their business against the 5-year make or break deadline they are facing.

The truth is 5 years is a very long time if you not only use it properly, but most importantly are productive and committed to seeing your business rise to the top. If you don't have this type of foundation set then you are wasting your time. But you do, and you have reached a point where you are looking for a push and you are looking at the many options you have to choose from.

Among those options is one that you have overlooked, because at the time it didn't seem to be the right move to make. But, that was then and this is now, and you are bordering on desperation and willing to try anything. That option you have chosen is to hire a professional online reputation management company, such as Centel Media™, to help you. Now while you may think you are popular among your many satisfied customers, you can't forget that business is competitive so you must know what is being said about you among your rivals.

Now that you have Centel Media™ working for you, it gives you a leg up in knowing what your reputation is online. This is very important, but you also have a more visible presence on social media networks such as Facebook and Twitter. You never had time to do this before and now that you are engaged in it, you see the difference. So it looks like that overlooked key turned out to be the big push your small business was looking for all that time.

It is amazing what can happen if you take the simplest thing and apply it to your business. It can't hurt to take that chance. You will never look back and say you wished you would've did things differently.

Match Made in Heaven

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Mergers and acquisitions are an essential part to growing a business as well as expanding your market share in your given sector. Before you merge, make sure the company you are partnering with has a good reputation.

For many businesses, the opportunity to merge with or acquire a competing business is an opportunity that can't be passed up. Not only does it increase your profit, but it also increases your visibility in your business sector, which allows you to branch out into a different area of business. This can bode well for you if you have the right people in charge. When this opportunity knocks, you rarely see it passed over.

While the majority of mergers and acquisitions are completed, there have been a few that were not or should not have been. However, the money outweighed the better judgement of those involved. There are several reason why some mergers and acquisitions don't work out. The few that stand out often involve the deal favoring one brand over the other. Inexperienced people are put in charge of the deal. But, one reason that is rarely talked about is the reputation that the two businesses have.

Emphasizing having a positive reputation can never be overstated, but most of the time it is understated and can cost your business dearly if you choose to merge with a company with a negative reputation. In my opinion, there is no amount of money that can be made to overlook the shortcomings and negative reputation of a company that you are choosing to merge with. You must keep in mind when you merge or acquire that business you are taking on has it's problems as well. So, be prepared to do major damage control.

For companies that merge and have a bad reputation, that might be the smartest decision to make. If you are unable to shed the negative rep that follows you, what better way to take the heat off of you then to merge with a bigger company with the hopes of having their good reputation rub off on you. While this is a good reason for one company, the damage might be too much for the other company. Therefore, they might be willing to partner until they see that your reputation has improved or they feel they can help improve it themselves.

Mergers and acquisitions have been good for a lot of businesses and can be very lucrative for all parties involved. But before you sign that line, check the reputation of that company. You never know what might pop up later down the line that might have a damaging effect on your clean reputation