If that company has a whole bunch of negative reviews, then it is most likely than not that person will go elsewhere. This ends up being a big headache that will not go away. There are ways to deal with negative reviews, and it will help your business in the long run even if you do not think you need it.
Link in social media accounts that you have for business in your home page. Try to attract the most positive content you have in order to battle the negative reviews that you are encountering. Remember to ignore the negative reviews and pretend they are not there. You have to battle these negative reviews with positive ones, and having them flow in the internet in a consistent basis.
Think about it as though you are practicing a sport. You do not stop once you think you are getting better, you keep going. Battling negative online reviews are the same way. Continue having positive content because you could never get enough.
Blogging is another way to help battle negative reviews. Connect with your customers; show them that you appreciate your business, because without it you are showing that you do not have the care or the passion in the product you are trying to promote.
Battling negative reviews takes time and patience because you want to deal with them with efficiency. Why deal with something, and expect it to get better if you are not putting in the work. Your online reputation is not something you want to tamper with, and having negative reviews flowing around and not dealing with them will cause it to become less appreciated.
Do it with care and your online reputation will become more of an ally than an enemy when it comes to your name.