For businesses that have been around for well over 100 years, or
have been passed down from generation to generation, it is very important to
honor and keep the name in good graces.
When someone inherits a business that has
been around for a long time, it is an honor that has been bestowed upon him to
make sure that not only the business continues to operate, but the name remains
honorable no matter what. In today's world, we don't see many businesses that
have been passed down at the top of their respective sectors as we should see.
Technology has most certainly played a
role in that. Companies who were able to stay ahead of the curve and find ways
to continue doing business in conjunction with the tech rise are still doing
business. Unfortunately for those who found themselves on the outside looking
in, they soon found themselves closing up shop. But, there is a silver lining
in all of this. While you may not be able to do business with your brick and
mortar store, you have the opportunity to now move your business online and
take it to heights it has never been before.
You've always wanted to expand your brand
further than just your domestic country, but you never had the resources to do
it. What the tech boom has offered you is a way to expand to countries all over
the world that may have needed your product, but could never travel to come and
get it. Now with you moving your business online, they don't even have to leave
their house to shop from you.
Though you had to move from a brick and
mortar store to now doing business online (which means you unfortunately had to
lay people off) what is important is that you have been able to keep the legacy
of your business alive, maintained its good name and most importantly its
reputation. Maintaining a good reputation cannot be understated when you move
your business online.
In your brick and mortar store you were
able to keep things under control and in some way can dictate what people said
about you--if they had a problem they could just come to the store. Things have
changed, and if there is a problem, instead of coming to you they are now going
to leave negative comments about you online which will have major impact on
your company.
How you combat these comments is by making
sure you have a good PR team or you hire a great online reputation management
company to help with repairing your online reputation. Maintaining your
business is what is most important, especially if it is coming from a long line
of reputable owners who have managed to keep it operating for many years. Don't
ruin that by not taking care of your business correctly or skimping on service.
Always keep the tradition going.
The business that was good yesterday will
still be good today, just with a little twist. Use that to make sure the legacy
never dies but keeps on going for many years to come.