Tuesday, July 23, 2013

Easy to Mess Up, Hard to Clean

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Why is it that the easiest things to destroy are often the hardest things to fix? Maybe it is the way we are making things these days. It is our fault for not carefully constructing and taking our time to put together well oiled machines. Instead, we throw a bunch of big pieces together and hope they will stay strong long enough to be improved. When you end up in this type of situation, there is going to be a big mess for you to clean up.

Sometimes it is something that means the most to us that can be easily destroyed, so it is imperative to keep a keen eye on the prize and make sure nothing interferes with it. You have to stay alert. Once you take your attention away, that is when you will get all types of influences trying to come in and destroy what you worked hard for. The protection method I just described was for protecting your online reputation.

Your online reputation, aside from your business and your profit, is the most important thing to your professional life. One can argue it might be the most important. If your reputation is negative, then your profit is affected as well as your business as a whole. Your online reputation can go from bad to worse to completely destroyed in the blink of an eye. Never say never, but when your reputation is completely destroyed, the likelihood of you coming back is nearly impossible and will take many years to fix. In fact, the next generation of owners might be the ones to improve it.

I'm sure you don't want to leave a mess for the next generation of owners to clean up, because it will be even harder for them to try and operate a business and improve its reputation. Technology is only advancing as time goes on, so if you think it is something in today's world, picture 10 to 20 years from now. Picture how information will be shared and how valuable a good clean reputation will be.

While this is a wakeup call to you, I would be remiss if I didn't tell you that you have many options available to you to help repair your online reputation. As I stated earlier, a repair can take a very long time. If you don't do it right, it is only going to set you back 10 steps instead of moving you forward. A company like Centel Media™ is the best option to choose. Centel Media™ does a great job of improving your online reputation and making sure it is protected against any attempted attacks.


No one likes cleaning up messes, especially if a mess involves the online reputation of your business. This mess will take years to clean up if the proper help is not called on.

Monday, July 22, 2013

Gain a Boost Through Social Media

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Online Reputation paints a picture about you what you represent over the internet. A lot of different factors come into play when building the type of image that you want, and it is important to embrace and make use of all of the different tools. Social media, responding to your customer's inquiries, and blogging are great examples of what you can do to help your brand name.

Social media is about building a relationship with you and your customers. It is very important when you want to make build a good name. Trust and honesty is a must when dealing with your customers. You do not want your customers to have skeptical thoughts about your business, because this leads to negative experiences and possibly negative comments. Remember, customers usually leave reviews when they had an incredible customer service experience. Do your best to keep your customers happy. You need to give the customer an unforgettable customer experience in order to get positive reviews.

How does social media help attract customers? It's simple. Customers want to go to sites where they will get an honest opinion about a certain product or service. There is no place that a social media forum, where customers can communicate with each other in order to share their thoughts and experiences. Check your social accounts regularly so that you can answer any questions that your customers have. Ignoring their concerns or responding to a negative comment in a hastily manner will only create problems for your online reputation.

Last but definitely not least, we reach blogging. Blogging helps customers gain a perspective of who you are as a person. Share your thoughts with passion and connect with your customers on a different level. Show them that you do not only care about the sales of your product, but what thoughts they have about different topics. It is important that you show a different side of yourself rather than just a business side.

All these tips on how to build your online reputation are very important. You can not expect to gain a positive online reputation without putting in the time and effort. Your customers have a big impact on your online reputation, take all the right precautions in order to make sure you are making it a successful one.

Friday, July 19, 2013

Leave Rivals in the Dust With Online Reputation Management

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Companies that take themselves seriously and really care what the customer says are going to go out of their way to make sure their reputation is spotless. You will be surprised how much of a difference a clean online reputation can make in terms of your numbers moving up. Even if it is a couple of percentage points, it is an improvement from where you were an hour, day or month ago-- all business should be striving for this.

Your online reputation is more important than you might think it is. Just because you have customers and your profit is steady does not mean you should rest on your laurels. As a business owner, you should be coming up with ways to improve your positioning. Contrary to popular belief, it is not too hard to come up with new ideas. Great ideas are often times sitting right in front of you, but you have to make the choice to go out looking for it.

If you look at your business from a customer’s perspective, you will be able to nitpick and see what changes should be made. Now you know why your profits have been steady rather than improving and now you can work on those changes. If your profits have been steady, than changing your company a bit will only move you up and into a leadership position among your peers. You will get first dibs when it comes to customers and partnerships with businesses around the world.

Unlike your peers, you are not satisfied with average returns. If you are putting everything into your company, you should be getting more than average results. Online reputation management can help you in several ways. Perhaps you do have a clean reputation, but you're lacking a presence on social media. A company like Centel Media™  can help you with your presence on social media. Having a presence on social media can expand your horizons and connect you with a bigger audience of customers that you did not have before.

Maybe your webpage needs an overhaul. It has become a little too hard to navigate and is not too appealing to the eye anymore. No need to look any further than Centel Media™ . That's right; the same company that got you exposure on social media can help fix your webpage. Your reputation is in check, so there is no need to bother with that. However, if it wasn't, you know who to go to. As you can see, these are minor changes. There are no mass layoffs or press conferences to announce an M&A.


Changes that occur from within will boost your image and leave your rivals in the dust. Smart business owners are constantly aware of how their reputation looks.

The Beauty of Having Options

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Having options give us the ability to choose what we want to associate ourselves with and give our business to. We have the ability to choose from a variety of options that offer the best product or company that best fits our needs and preferences. Businesses have many options too, though they may not exercise them as much as consumers they do have options on how they choose to operate their businesses, the location and many other choices to choose from.

When we are presented with a list to choose from we are given the option to choose a business or brand that has the best product, customer services and presents themselves in the best way possible. It is in the best interest for a business to put a lot of emphasis on all three of those criteria, but the last one could be a deal breaker for most customers, so you must make sure that your image and reputation is respectable.

There are millions of businesses out there that all compete for the service of customers. They are all trying to stand out and prove why they are the best option for us to choose. Having options can get confusing if you are bombarded with them all at once, which is why you should take your time when looking them over. Consider the pros and the cons. There is no right or wrong answer, but the decision you make can have an impact for many years to come. It is in your best interest to pick the business with whom you can maintain long term stability with.

Businesses have to be a little less picky when it comes to options. As I stated earlier, in terms of operations and locations they are flexible, but when it comes to other things like profit, customer service and overall image, businesses have one option and that is to be professional. Businesses are the options. Rather than having an option to choose, they are the ones being chosen. 

With this in mind, the pressure is on businesses to make sure they stand out from the pack. However, in order to really stand out, they have to offer something that others don't. Maybe they do offer it, but just not in a way that you do. To me, that is standing out. You all offer the same service, but there is one little thing that separates you from the pack and makes you the best option for a customer to give their business to.


Options give us the freedom to choose what we want. It also keeps businesses competitive so the best product and service rises to the top.

Bigger Than Your Reputation

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Your online reputation goes everywhere with you. It doesn't take a rest. Even when you are asleep, it is awake protecting your business, but still vulnerable to any negative attack. Your reputation doesn't just live at home, it travels all over. Even though you are doing work in one specific country, your reputation could be thousands of miles away and you don't even know it.

Globalization has brought the world together and has allowed many people in other countries to make a living, but unfortunately, many people have lost their jobs due to globalization, so it is a double edged sword. Big businesses have used globalization to get work done faster and more effectively, but that doesn't come without its own troubles such as unfair labor practices, low wages and other inhumane actions that have taken place over the years.

As consumers we really don't think about what the process is to get the clothes and shoes we're only interested if they have our size and color we want. If you think that is harsh, imagine the reputation some of these companies that have businesses overseas who make clothes. A lot can be said about a person who knows that they are treating people unfairly but still continues to do business in the same way. The reputation that these companies have is being attacked on a daily basis, mostly negative, but they somehow manage to do business and make profit.

Most companies are aware of what is being said about them online, both domestically as well as internationally, but they refuse to let that interfere with the business. Many of these same businesses have been boycotted or has had rallies and marches in front of their headquarters. So, if people have taken action and it is known by those in charge that they participate in these practices, why hasn't it stopped?   

These businesses have become too successful to fail. Their presence in the business world has become bigger than their reputations, and it shows. As I pointed out earlier, consumers are not too concerned with how the clothes are made. If you were to go online and look at the reviews, you wouldn't find one about labor practices. Instead, you would see most reviews about the quality of clothing and the speed of shipping. For the past couple of years, businesses have begun providing better services and making an attempt to improve their reputations. It is a slow process that won't happen overnight, but if they continue to work at it on a daily basis, it will improve.


Your presence can be bigger than everything else, including your reputation. You shouldn't rest if you have a negative reputation though, because that can quickly catch up.

Thursday, July 18, 2013

Death by Plagiarism

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There is nothing worse than plagiarizing somebody else's work when it comes to your online reputation. We have been taught this concept ever since we were kids, and yet some still do it without being aware of the consequences. Nowadays, with the use of Google, it is very easy to figure out if someone has plagiarized. All you have to do is type in certain criteria from the blog, or any other sort of document, and you will see if the information has been said somewhere else.

Plagiarizing destroys your credibility and this is the last thing you want as a business owner. It is very important for you to maintain a positive online reputation when trying to appeal to customers or maintain loyal ones. If a customer becomes aware of your loss of credibility, he or she might go someplace else in order to conduct business. "Honesty is the best policy” is a well-known phrase that fits this type of situation perfectly. Have the right mindset and come in with clean hands. Do not take any short cuts, because in the end, it is hard work that pays off.

When you are writing a blog, be sure to indicate citations that include where you got your information from and give a link back to its original content. You do not want to be called out on plagiarizing information. Nor do you want to have a customer call you out, which will make the situation even worse.

There are so many aspects that you need to become aware of when it comes to maintaining your online reputation. Embrace them and take the right steps in order to attract customers or the employer you are seeking. Every major company and professional uses online reputation in order to find out more information about a certain person or company. Make sure yours is at par with your overall resume. If your resume indicates brilliancy, but your online reputation shows negative content, then you are at a disadvantage. Take the proper steps in order to make your overall picture appear in a positive light.

Centel Media, a reputable onlinemanagement company can help with such situations. Reach out to a company if you are serious about having a positive and professional online reputation. They have professionals that dedicate their time and effort in making sure that your online reputation is up to standard. Remember, your online reputation is priceless.

Centel Media Bests the Brand Battle

Your brand name can be attacked with negative content at any moment. It does not matter if you have big brand name like Dell or one that's not so well known. Be aware and prepared that a negative comment may come your way and act accordingly. Swallow your pride and accept the fact that it will happen--this will make it much easier to deal with.

The days where a disgruntled customer would write a letter to the company discussing their frustrations are long gone. Customers these days have a found a faster and more effective approach by posting their comments about your brand name online. Listen to what your customers have to say. This is vital in order for your brand name to survive. If you do not listen to your customers complaints, how will you know what is in the best interest for your company? Do not make the mistake of ignoring their comments even if they are negative.

When coming across a negative comment, act immediately. Even if you only find one negative comment, do not prolong your response. Acting promptly will earn you a solid reputation if you respond in a formal and professional manner. Do not ignore the comment as discussed above, because this will only indicate that you do not care about your customers complaints. Overreacting must also be avoided at all costs. This tends to indicate that you are emotional, which will cause your customers to lose respect for your brand name.

The best way to respond to a negative comment is to address the issue and ask the customer if he or she would like to discuss the matter in private terms, for example, in a message on your Facebookpage or through email. If you come across a comment that is false and causing you negative implications, address the person in a friendly ton, and state facts that counteract their false comments. Indicate to the customer why they should reinstate their comment, or ask them nicely if they will remove the comment.


Your online reputation should be taken very seriously and managed properly. Hiring an online management company such as Centel Media will turn out to be helpful if you need assistance with building your online reputation.