If these
photos were uploaded to a social networking site such as Instagram or Facebook,
the entire extended family could spend hours, even days, pouring over images,
recollecting our past. Of course, this desire for pictures goes beyond my own
family. Capturing our existence in photographs is of global interest.
The evidence
is outstanding; photo uploads to the social networking site Facebook total 300
million per day. Those 300 million photos are uploaded and downloaded from
around the world. This is just the statistic of one social networking
site. There are countless other online sources for photographs. These sites
show the significance of visually engaging users, and what it can do for
business ventures as well.
Numbers like
these explain how important the use of images is to your business and your
online reputation. With the help of images, you can quickly communicate with
your viewers. In the blink of an eye, in a fast glance, a Facebook user can
gather a wealth of knowledge about any particular subject.
A picture
can summarize an entire article, it has the ability to add credibility or
evidence to a claim, or it provides an opportunity to illustrate and highlight
the capabilities of a brand or product. In can also inspire a viewer, or
intrigue them to investigate further into an article or the post attached to
the image or thumbnail.
In the representation of brand reputation it must be taken into
consideration that there are 300 million other photos, 300 million other first
impressions being made each day, by competing brands. It is not just a matter
of using images, not as simple as being a part of that trend, you must be
competitive. Keep in mind that a viewer will only see your image for a few
moments. It is necessary to evaluate the quality and effectiveness of your
photo, and determine if it will stand out from the other 300 million, if it is
a picture worth remembering, if it’s a picture worth more than 1000 words.