Since Twitter launched in July of 2006, the social networking site
has grown an immense significance in modern culture. As of 2012, there were 500
million registered users. Today, if your brand is serious about reaching a
large market and engaging current and prospective customers, your brand needs
to have a legitimate presence on Twitter.
It is crucial to both protect and promote your brand when
investing in social networks such as Twitter. Here are 10 missteps you or your
business should avoid when using Twitter:
1. Ignoring followers: Don’t take your followers for granted. They
are complimenting you on a public form just by following you. Appreciate and
acknowledge them.
2. Ignoring complaints: When someone complains about your brand
online there is no way to sweep it under the rug. Reply to them by trying to
solve their issue, not by getting defensive and instigating a Twitter war.
3. Never following back: If your brand doesn’t follow any
other accounts it’s considered snobbish or pretentious. In addition, a lot can
be learned by following other reputable and established brands.
4. Not updating: You created a Twitter account so you could tweet.
Do so. Regularly.
5. Cross posting: All social platforms are different, what works
on one may not work on another. Keep your message consistent but your content
original.
6. Only promoting: The fastest way to get un-followed is to
continuously force a sell on your followers. Keep the promotions about your
product to a minimum.
7. Auto DM’s without reason: Auto direct messages are
appropriate when welcoming a new follower, but sending them regularly is not
only impersonal but obnoxious.
8. Retweeting compliments: If all your retweets are self-praise,
it’s overkill. Remember, too much of a good thing, is a bad thing.
9. Leaving yourself vulnerable to hacks: Don’t forget to take precautions,
like creating strong passwords. An account hack will not only ruin your twitter
account, but ruin your entire online reputation.
Centel Media™ is the leading online reputation management company.
As such, they offer services to assist you and your brand with the design of
your Twitter
page. Centel Media™ produces a professional backdraft and banner to be used in
conjunction with a Twitter account. Their creative team has the expertise to
produce engaging content for your brand while suppressing negative
misconceptions associated with your online reputation.
Courtney Fisher,
Assistant Press Secretary,
Matthew Shaffer,
Editor-in-Chief,