Tuesday, October 1, 2013

Escape the Spam Folder: Tips for Email Marketing

Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Emails are an important component to any online marketing campaign. But, if your brand fails to craft intriguing newsletters or promotional material, they’ll end up in the spam or trash folder, never to be seen by the recipient. There are ways to construct emails that can grab your recipient's attention and widen your customer base.

It starts at the subject line. Work carefully on a catchy subject, something that is engaging and interesting. If the subject is too vague, the reader may not consider opening the email. Keep it short and sweet and to the point. If the subject line is too lengthy, or sounds like a traditional sales pitch, the recipient may not read further, automatically discarding the email. Find the balance between being too simple and too clever.

Creating excellent content starts by knowing your audience and respecting your readers. Be witty, but not condescending, and advertise your product with caution. If your brand has a large and diverse audience, perhaps sending a few different newsletters would reach your audience more effectively. For example, one email for clients associated with restaurants, and a separate email for clients in the automotive industry. The message and goal of the email campaign is the same, but the language and content is tailored for each client.

While images, hyperlinks, and videos can be great promotion to use on your social networking pages, resist the temptation to go overboard in your emails. Doing so could cause slower download times and discourage your readers from waiting to read your email. You don’t want your reader deleting your emails due to boredom, or long wait times, so keep it concise and respect the time your reader is taking out of their busy day.  

Always add a friendly reminder encouraging your readers to add your address to their contacts, preventing future emails from ending up in their spam folder.  While encouraging them to save your address, this could be a great opportunity to showcase your brand’s other links, peaking interest in your website or social networking sites.

Email marketing not enough? There are tons of ways to improve your company’s online presence. Online reputation management, search engine optimization and website design are just a few of the services Centel Media can provide to better your online experience. Visit Centel Media’s products & services page to learn more.

Courtney Fisher,
Assistant Press Secretary,
Matthew Shaffer,

Monday, September 30, 2013

Get Instant Recognition on Instagram

Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Millions of people partake in the free app Instagram, an easy-to-navigate social platform focused on pictures and videos. Some of these Instagram users could be your current and future customers. Instagram is known mostly for its copious amounts of “selfies,” but don’t underestimate its potential. If you manage its functions properly, Instagram will spread your business’s network across a wider audience.

As with any social media platform, the first step is to ensure that your profile is optimized for Instagram. Begin by uploading a clear profile picture that includes your brand logo, while also indicating what your business is about. If your profile isn’t handled properly, the people who want to find you won’t be able to. So, include information that your brand is recognized by, and your fans will follow.

Linking to and from Instagram will help build your social network. You can embed your Instagram photos and videos to any of your websites or blogs. By doing so, cultivating a following for your brand becomes much easier, partly because you’re now drawing from a pre-established pool of your own fans.

It seems obvious, but it’s necessary to be social on social networking sites, and Instagram is no exception. Like and comment on your follower’s photos and don’t hesitate to follow them yourself. The more interaction between you and your fans, the more often they will revisit.

Fill in the profile description space with an overview of your brand, not a detailed description of all your services and products. Remember that the concept of this site revolves around the power of images, not words. It may be a good strategy to alternate between business-driven and fun or inspiring photos. When posting images, use relevant captions to ask questions to your followers or grab their attention with something witty. Don’t forget to geotag your pictures so customers can locate your business, or view your multiple locations.

To truly market your brand reputation on Instagram, you need to have an understanding of how Instagram works. You can do this by exploring the site and learning how other businesses are using it to spotlight themselves. But you shouldn’t stop at Instagram; utilize all the social networking sites you can. If you need help building your social network, contact an online brand reputation management company like Centel Media for more information on social media optimization.

Courtney Fisher,
Assistant Press Secretary,
Matthew Shaffer,


Thursday, September 26, 2013

Tweet Like a Pro

Centel Media, www.centelmedia.com, centelmedia.com  Online Reputation Management, Online Reputation Repair, Remove Rip Off Reports
Since Twitter launched in July of 2006, the social networking site has grown an immense significance in modern culture. As of 2012, there were 500 million registered users. Today, if your brand is serious about reaching a large market and engaging current and prospective customers, your brand needs to have a legitimate presence on Twitter.

It is crucial to both protect and promote your brand when investing in social networks such as Twitter. Here are 10 missteps you or your business should avoid when using Twitter:

1. Ignoring followers: Don’t take your followers for granted. They are complimenting you on a public form just by following you. Appreciate and acknowledge them.

2. Ignoring complaints: When someone complains about your brand online there is no way to sweep it under the rug. Reply to them by trying to solve their issue, not by getting defensive and instigating a Twitter war.

3.  Never following back: If your brand doesn’t follow any other accounts it’s considered snobbish or pretentious. In addition, a lot can be learned by following other reputable and established brands.

4. Not updating: You created a Twitter account so you could tweet. Do so. Regularly.  

5. Cross posting: All social platforms are different, what works on one may not work on another. Keep your message consistent but your content original.

6. Only promoting: The fastest way to get un-followed is to continuously force a sell on your followers. Keep the promotions about your product to a minimum.

7.  Auto DM’s without reason: Auto direct messages are appropriate when welcoming a new follower, but sending them regularly is not only impersonal but obnoxious.

8. Retweeting compliments: If all your retweets are self-praise, it’s overkill. Remember, too much of a good thing, is a bad thing.

9. Leaving yourself vulnerable to hacks: Don’t forget to take precautions, like creating strong passwords. An account hack will not only ruin your twitter account, but ruin your entire online reputation.

Centel Media™ is the leading online reputation management company. As such, they offer services to assist you and your brand with the design of your Twitter pageCentel Media™ produces a professional backdraft and banner to be used in conjunction with a Twitter account. Their creative team has the expertise to produce engaging content for your brand while suppressing negative misconceptions associated with your online reputation.

Courtney Fisher,
Assistant Press Secretary,
Matthew Shaffer,

Tuesday, September 24, 2013

Hump Day, Yeeaaaahhhhh!!!!!

Monday, September 23, 2013

Centel Media radio commercial #2

Centel Media radio commercial #1

Centel Media Radio Commercial Bloopers