What is
one of the biggest goals for any one business in this global market? To thrive
and advance in this technologically and economically spinning world. This
requires attention to name and brand. The more successful you are, the more
quickly your rivals will try to discredit you. Ask Evan Spiegal and Bobby
Murphy, the creative geniuses behind Snapchat. Overnight they have gone from
‘friendly nerds who made it big’ to ‘greedy ingrates who left consumers to
hang.’
Snapchat
is a photomessaging app that allows users to take a picture or record a video
and send their creation to anyone
The minds
behind the Snapchat app, CEO Evan Spiegel and tech expert Bobby Murphy, are
certainly thriving and advancing. The Snapchat “revolution,” as some have
coined it, has taken off. Now worth $2 billion with $100 million invested in
its future growth, the Snapchat brand and reputation has unlimited potential.
Or
rather, had unlimited potential.
Snapchat
is reeling from the revelation that 4.6 million phone numbers and user names
may have been taken from their databases and published online because of their
poor data security procedures. Worse yet, accusers claim Spiegel was told last
week about flaws in the security and did little or nothing to fix them. Maybe
he thought his company was invincible to a cyber attack, or maybe he was too
busy holiday shopping with his millions. His betrayed consumers don’t know and
don’t care. Snapchat’s image as a fun, customer-oriented company with a
friendly app has disappeared overnight, and it is faced with the daunting task
of trying to repair its image with millions of angry customers.
Understanding
your market and targeting an audience is essential in selling products and
building your name. Protecting your name and maintaining credibility even in
difficult times requires expert assistance. Centel Media™, the leading online
reputation management firm, takes on the responsibility of helping big
businesses and small companies brand themselves and maintain a strong positive
image online. Centel Media™ invests
in the reputation of its clients, so your reputation won’t disappear in less
than ten seconds.
Chikira
Bennett
Creative
Writer,
Chris
MacEachern,
Editor,
Centel
Media