The tech world can be a world full of opportunity and hope. Dreams become reality and can further expand than one could have ever imagined linking you with people from all over the world and who come from different walks of life. It can also be a cruel world one where there are countless amounts of people looking to take advantage of you and your company. While there isn't much to do to get rid of those that are up to no good, search engines are now providing ways to protect yourself from them.
Google is first in line when it comes to protecting your company's online reputation and makes sure that you are getting the most out of the products it uses. As the world moves forward and people begin to become more tech savvy there are a few people who choose to use their knowledge for bad rather than putting it to better use. Hackers, spam and all things malicious on the internet can destroy a company just for the fun of it not taking into account all the hard work that you put into building your brand. As a business owner one way to avoid this ever happening to you is making sure you are always updated with the newest software so that it makes it harder for your company to be breached for someone’s amusement. With Google now using Penguin 2.0 it becomes even harder to tamper with your company online. Search engines need to update every so often to keep hackers and spam related sites from getting too much of a strangle hold of your online reputation which will make it even harder to change once given the resources to. Preparing for the change to Penguin 2.0 ahead of time gives you an advantage over your rivals as you will have already gone through the process of system wide change and can quickly get back to business.
The change to Penguin 2.0 shouldn't be a major change if you are used to using Google products but if not you might want to consider the change. Penguin 2.0 can only have a positive impact on your company by making it more secure using Google's upgraded algorithm. The impact of not using it can be severe and hold your company back as you watch others make profit and continue to expand. The key to success is there it’s up to you to use it.