We don't want to do it, but it needs to be done. We can't always walk away from something because it is not going our way. Though there may be many emotions and feelings involved, if it means that it can help improve you and your business, it is in your best interest to work out any problem. As a business owner, you are at a disadvantage, unlike customers who have the right to walk away from something if they don't want to deal with it.
You need the customers to survive and to make a profit, so whatever you need to fix needs to be done efficiently and effectively. I have stated this before. Customers are more than willing to give many chances to a business that was once on the outs with them, but has managed to work themselves back up to respectability. If you ever find yourself in this position as a business owner, you should immediately look to companies that have been in the same situation and mimic the steps they took to get back into the good graces of the customers.
You can't just get mad if people are not attracted to your product or simply don't want to do business with you. Getting mad is the last thing that should be on your mind. Instead, you should be researching what customers want and how you can get it to them. If there are complaints coming your way from customers, work on fixing whatever the problem is. Don't ignore them or push them to the side. You can bet the farm that one complaint can and will get bigger as time goes on.
It is not good for your business if you are given the reputation of a non-compliant company, or one who doesn't aim to satisfy the customer and their needs. Businesses that have that type of reputation are struggling to meet expectations or are not in business anymore. The little things can be the difference between a positive reputation and a negative one. Always remember, a negative reputation can follow you for years even if your business is doing well, so it is imperative to work out any problem, complaint or concern out and show your audience that you are committed to them.
Leaving no stone unturned should be the motto you live by when it comes to your business. Customers will always remember the effort you made when it came to taking care of any problem they had.